Over the Top (OTT) Market Share & Size Forecast to 2025
The global Over The Top (OTT) market accounted for US$ 36.7 billion in 2016 and is expected to grow at a CAGR of 17.16% during 2017–2025 to account for US$ 158.4 billion in 2025.
We have entered a time where the work hours and life stressors have become worse than ever. People find themselves unable to cook themselves decent healthy meals and prefer fast food. Everything is becoming on-the-go to accommodate the quick pace of modern life. It has become extremely important in high-stress life for people to unwind and find time for themselves that is relaxing for the mind and body. Most people have admitted to gravitating toward movies and television series when looking for a slight break from this go-go lifestyle. But sometimes, finding the time to watch your particular favorite show at the exact time it is aired in one go is next to impossible. People want to customize this experience according to their time and comfort. Over the top or Over The Top (OTT)is a platform that provides television or film content using the internet on your smartphones or smart T.V. according to your time and needs. All these advantages have made the Over The Top (OTT) Market an enticing product, especially with minimal costs, and also motivated tremendous investment in the market.
Future trends
Any market with the potential for growth and lucrative returns attracts many vendors and investors. The Over The Top (OTT) marketof developed and developing countries has been thriving recently. North American and Western Europe markets are expected to see y-o-y growth in revenue in the next couple of years. The original content of Over The Top (OTT)pioneers such as Amazon and Netflix has gained its place in the entertainment industry. Ownership has many advantages over licensing, such as cost saving. However, it is risky if it does not gain enough traction, leading to insurmountable losses.
The next big step that many Over The Top (OTT) marketplayers are looking at is incorporating live content. This will divide the O.T.T. content from the Pay-TV content. For instance, Amazon invested in the live-stream service called Twitch in 2014. Even Yahoo produced an online live American football game broadcast. Looking at the trend until now, coupled with the potential upcoming plans, the future looks robust for the Over The Top (OTT) market.
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Over The Top (OTT) Market: Strategic Insights
Market Size Value in US$ 36.7 Billion in 2016 Market Size Value by US$ 158.4 Billion by 2025 Growth rate CAGR of 17.2% from 2017 to 2025 Forecast Period 2017-2025 Base Year 2017
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Over The Top (OTT) Market: Strategic Insights
| Market Size Value in | US$ 36.7 Billion in 2016 |
| Market Size Value by | US$ 158.4 Billion by 2025 |
| Growth rate | CAGR of 17.2% from 2017 to 2025 |
| Forecast Period | 2017-2025 |
| Base Year | 2017 |
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Drivers
The Growing use of smartphones has resulted in increased O.T.T. use
The growth of telecommunications is subject to the changes the tech world goes through. The preference for O.T.T. over traditional T.V. is the most recent technology step up, and there are many reasons for the sector to be growing swiftly in recent times. There is an undeviable surge in sales of smartphones because of the many applications such phones have. Students below the age of 12 with a smartphone are not uncommon, especially since many apps have come up that assist in coursework. Using a phone is very handy since you can use it anywhere, on the go, and even employ earphones to ensure no one is disturbed. The growing popularity of smartphones and their easy usage have invariably shifted the viewers' focus to using O.T.T. instead of watching their beloved shows on traditional cable. On top of the inconvenient watching experience, the cable providers offer stingy plans with limited options, such as no playback options. These facilities seem like a luxury, so most people are ready to invest in O.T.T.
Cloud Services Introduction
Cloud is another one of the advances that shook the world of technology. The idea behind cloud deployment is to store data or content on a server linked to the internet. This is spread on the internet and thus has Accessibility from anywhere. Cloud-based storage has changed the face of data storage, and many cloud services, such as Microsoft, Dropbox, Apple, Amazon, and Google, are available today.
The amazing portability feature of this service, with easy access to a central cloud location from wherever you want, allows the user to upload any data, pictures, videos, and other media without hassle. This, paired with the advantages laid out by the O.T.T. platform, has yielded a prosperous growth opportunity for the Over The Top (OTT) market.
Restraints
Regulatory and Linguistic Fragmentation
O.T.T. was kick-started with communications services such as WhatsApp and Skype, branching into media providers such as HBO, YouTube, and Netflix. They are, however, restricted by regulatory issues. Agencies of Government have to examine security concerns raised due to the rapid growth O.T.T. experienced in the past few years. With stark linguistic changes, this is enhanced when moving from one country to another. Regulatory, on top of linguistic fragmentation, has bottlenecked venture capital.
Market Segmentation
By Content Type
The Rising Fame of the O.T.T. Platform has Pushed the Growth of the Segment
Based on content type, the global Over The Top (OTT) marketis segmented into Voice over I.P. (VoIP), text & images, and video. The video segment dominated the market in 2016 with the largest revenue share and is also speculated to register the highest CAGR during the forecast period.
The over-the-top services are also known as value-added services. They provide next-generation television experience at any time and place. Providers like Netflix and Hulu are the big players in this segment. Being a big trend in the last few years, O.T.T. adoption has risen, especially in developing nations.
By Platform
Easy Accessibility has Given a Boost to the Segmental Growth
The global Over The Top (OTT) marketby platforms is segmented into smart devices, gaming consoles, set-top boxes, laptops, tablets, and desktops. Statistics show that smart devices led the market in 2016 with a market share of 66.91% and are expected to continue their dominance in 2025.
The smart devices category primarily comprises smart T.V.s, smartphones, and other connected devices. Smartphones open up the possibility of downloading any app and make it a cinema-worthy experience at the tip of your fingers. This isn't possible with most devices, especially if we want to use different platforms, with the added advantage of other features such as screen projection or pause and play functionalities.
Regional Insights
Geographically, the global Over The Top (OTT) marketcomprises North America, Europe, Asia Pacific (APAC), Middle East & Africa (M.E.A.), and South & Central America (SCAM).
North America and Europe hold more than half of the total market.
The North American market comprises the US, Canada, and Mexico. The demand for O.T.T. services is ever rising in the region, especially in the U.S. U.S. industry players expect a period of constant growth in the Over The Top (OTT) market, supported by large investment, significant competition, and the introduction of innovative services, including a niche or dedicated offerings. The primary requirements of O.T.T. services such as connected devices, broadband, and payment system are in place to keep up with the anticipated rapid progress.
The Asia Pacific region is the most potent market in the world. As two of the biggest developing countries fall in the region (India and China), most markets show significant growth. This is also true for the Over The Top (OTT) market. With the technology and internet penetration in almost 40 percent of the region, the major economies are experiencing heavy demand for such platforms. This has propelled the Over The Top (OTT) marketin the region. Furthermore, this region has high linguistic diversity and 60 percent of the world's population. This raises the demand for content in different languages, broadening the market's scope.
Key Market Players
- Akamai Technologies, Inc. (U.S.)
- Amazon.com, Inc. (U.S.)
- Apple, Inc. (U.S.)
- C.B.S. Corporation, Inc. (U.S.)
- Facebook, Inc. (U.S.)
- Google, Inc (U.S.)
- HBO NOW (U.S.)
- Hulu L.L.C. (U.S.)
- Netflix, Inc. (U.S.)
- Roku, Inc. (U.S.)
Over the Top (OTT) Market Report Scope
Key Developments
- June 2017: C.B.S. Corporation and Sinclair Broadcast Group, Inc. announced a multi-year deal renewing station affiliation agreements for four owned or operated stations.
- April 2017: Amedia TV and C.B.S. Studios International announced a multi-platform licensing agreement to broadcast programming produced by C.B.S. and SHOWTIME, including the exclusive Russian pay television rights to one of the most anticipated T.V. premieres of 2017.
- June 2016: Hitachi America, Ltd. joined Roku T.V. licensing program. By joining this program, Hitachi will use the company's low-cost T.V. reference design to produce superior smart T.V.s, which will run the Roku O.S.
- September 2016: Akamai Technologies, Inc. acquired Concord Systems, engaged in providing technology for the high-performance processing of data at scale. This acquisition is anticipated to enhance the capabilities of Akamai's existing data processing platform.
Report Coverage
The global Over The Top (OTT) marketresearch report provides detailed insights into regenerative medicine and cell culture in terms of size, share, trends, and forecasts. It delivers crisp and precise know-how about drivers, restraints, opportunities, segments, and industrial landscape. The global and regional market insights deliver present and future industrial scenarios to determine investment decisions. A list of key market players with their respective developments in recent years has been reserved as a special mention.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Content Type, Platform and Revenue Model
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Table of Contents
1 Table of Contents
1.1 List of Tables
1.2 List of Figures
2 Introduction
2.1 Scope of the Study
2.2 The Insight Partners Research Report Guidance
3 Key Takeaways
OTT Market Landscape 17
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Global OTT Market - By Content Type
3.2.2 Global OTT Market - By Platform
3.2.3 Global OTT Market - By Revenue Model
3.2.4 Global OTT Market - By Geography
3.3 PEST Analysis
3.3.1 North America PEST Analysis
3.3.2 Europe PEST Analysis
3.3.3 Asia Pacific PEST Analysis
3.3.4 Middle East & Africa PEST Analysis
3.3.5 South America PEST Analysis
4 Global OTT Market - Key Industry Dynamics
4.1 Key Market Drivers
4.1.1 Gradual shift of user towards OTT service over tradition Pay-TV subscription with growing use of smart phones and other mobile devices
4.1.2 The increasing ubiquitous and speed of broadband connections facilitating OTT content and video delivery growth globally
4.1.3 Introduction of cloud service in OTT application market
4.2 Key Market Restraints
4.2.1 Regulatory and Linguistic Fragmentation
4.2.2 Privacy and Security Risks and Breaches
4.3 Key Market Opporunities
4.3.1 Gearing up for the IoT
4.3.2 Developing 5G will favor OTT market growth
4.4 Future Trends
4.4.1 Original content creation by global OTT media players:
4.5 Impact Analysis of Drivers and Restraints
5 OTT Market - Global
5.1 Global OTT Market Overview
5.2 Global OTT Market Forecast and Analysis
6 Global OTT Market Analysis - By Content Type
6.1 Overview
6.2 Voice over IP
6.2.1 Overview
6.2.2 Global VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
6.3 Text and Images
6.3.1 Overview
6.3.2 Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
6.4 Video
6.4.1 Overview
6.4.2 Video Market Revenue and Forecasts to 2025 (US$ Bn)
7 Global OTT Market Analysis - By Platform
7.1 Overview
7.2 Smart Devices
7.2.1 Overview
7.2.2 Global Smart Devices Revenue and Forecasts to 2025 (US$ Bn)
7.3 Gaming Consoles
7.3.1 Overview
7.3.2 Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
7.4 Set-top Box
7.4.1 Overview
7.4.2 Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
7.5 Laptops, Tablets & Desktops
7.5.1 Overview
7.5.2 Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
8 Global OTT Market Analysis - By Revenue Model
8.1 Overview
8.2 Digital Advertising
8.2.1 Overview
8.2.2 Global Digital Advertising Revenue and Forecasts to 2025 (US$ Bn)
8.3 Subscription
8.3.1 Overview
8.3.2 Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
8.4 Rental
8.4.1 Overview
8.4.2 Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
8.5 Others
8.5.1 Overview
8.5.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
9 Global OTT - Geographical Analysis
9.1 Overview
9.2 North America OTT Revenue and Forecasts to 2025
9.2.1 Overview
9.2.2 North America OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.3 North America OTT Breakdown by Key Countries
9.2.3.1 U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.3.2 Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.3.3 Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.4 North America OTT Breakdown by Content Type
9.2.5 North America OTT Breakdown by Platform
9.2.6 North America OTT Breakdown by Revenue Model
9.3 Europe OTT Revenue and Forecasts to 2025
9.3.1 Overview
9.3.2 Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3 Europe OTT Breakdown by Key Countries
9.3.3.1 France OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.2 Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.3 UK OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.4 Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.5 Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.4 Europe OTT Breakdown by Content Type
9.3.5 Europe OTT Breakdown by Platform
9.3.6 Europe OTT Breakdown by Revenue Model
9.4 Asia Pacific (APAC) OTT Revenue and Forecasts to 2025
9.4.1 Overview
9.4.2 Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3 Asia Pacific OTT Breakdown by Key Countries
9.4.3.1 China OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3.2 India OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3.3 Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3.4 Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.4 Asia Pacific OTT Breakdown by Content Type
9.4.5 Asia Pacific OTT Breakdown by Platform
9.4.6 Asia Pacific OTT Breakdown by Revenue Model
9.5 Middle East & Africa (MEA) OTT Market Revenue and Forecasts to 2025
9.5.1 Overview
9.5.2 Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Bn)
9.5.3 Middle East & Africa OTT Market Breakdown by Key Countries
9.5.3.1 Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
9.5.3.2 UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
9.5.3.3 South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
9.5.4 Middle East & Africa OTT Market Breakdown by Content Type
9.5.5 Middle East & Africa OTT Market Breakdown by Platform
9.5.6 Middle East & Africa OTT Market Breakdown by Revenue Model
9.6 South America OTT Market Revenue and Forecasts to 2025
9.6.1 Overview
9.6.2 South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
9.6.3 South America OTT Market Breakdown by Key Countries
9.6.3.1 Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
9.6.4 South America OTT Market Breakdown by Content Type
9.6.5 South America OTT Market Breakdown by Platform
9.6.6 South America OTT Market Breakdown by Revenue Model
10 Industry Landscape
11 Competitive Landscape
11.1 Competitive Product Mapping
11.2 Market Positioning
12 Global OTT Market - Key Company Profiles
12.1 Akamai Technologies, Inc.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Financial Overview
12.1.4 SWOT Analysis
12.1.5 Key Developments
12.2 Amazon.com, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Financial Overview
12.2.4 SWOT Analysis
12.2.5 Key Developments
12.3 Apple, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Financial Overview
12.3.4 SWOT Analysis
12.3.5 Key Developments
12.4 CBS Corporation, Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Financial Overview
12.4.4 SWOT Analysis
12.4.5 Key Developments
12.5 Facebook, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Financial Overview
12.5.4 SWOT Analysis
12.5.5 Key Developments
12.6 Google, Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Financial Overview
12.6.4 SWOT Analysis
12.6.5 Key Developments
12.7 HBO NOW
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Financial Overview
12.7.4 SWOT Analysis
12.7.5 Key Developments
12.8 Hulu L.L.C.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Financial Overview
12.8.4 SWOT Analysis
12.8.5 Key Developments
12.9 Netflix, Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Financial Overview
12.9.4 SWOT Analysis
12.9.5 Key Developments
12.1 Roku, Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Financial Overview
12.10.4 SWOT Analysis
12.10.5 Key Developments
13 Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
13.3 Methodology
13.3.1 Coverage
13.3.2 Secondary Research
13.3.3 Primary Research
13.4 Contact Us
13.5 Disclaimer
List of Tables
Table 1: Global OTT Market Revenue and Forecasts to 2025 (US$ Bn)
Table 2: North America OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 3: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 4: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 5: Europe OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 6: Europe OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 7: Europe OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
Table 8: Asia Pacific OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 9: Asia Pacific OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 10: Asia Pacific OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
Table 11: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Mn)
Table 12: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Mn)
Table 13: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Mn)
Table 14: South America OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 15: South America OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 16: South America OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
Table 17: Glossary of Terms, OTT Market
List of Figures
Figure 1: APAC OTT Market, Revenue (US$ Bn), 2016 & 2025
Figure 2: Digital Advertising Market, Revenue (US$ Bn), 2016 & 2025
Figure 3: OTT Market Segmentation
Figure 4: OTT Market Segmentation
Figure 5: North America PEST Analysis
Figure 6: Europe PEST Analysis
Figure 7: APAC PEST Analysis
Figure 8: MEA PEST Analysis
Figure 9: SAM PEST Analysis
Figure 10: OTT Market Impact Analysis of Driver and Restraints
Figure 11: Global OTT Market Breakdown By Content Type, 2016 & 2025 (%)
Figure 12: VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 13: Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 14: Video Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 15: Global OTT Market Breakdown By Platform, 2016 & 2025 (%) 48
Figure 16: Global Smart Devices Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 17: Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 18: Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 19: Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 20: Global OTT Market Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 21: Global Digital Advertising Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 22: Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 23: Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 24: Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 25: OTT, Global Breakdown by Regions, 2016 & 2025 (%)
Figure 26: North America OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 27: North America OTT Breakdown by Key Countries, 2016 & 2025 (%)
Figure 28: U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 29: Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 30: Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 31: North America OTT Breakdown by Content Type, 2016 & 2025 (%)
Figure 32: North America OTT Breakdown By Platform, 2016 & 2025 (%)
Figure 33: North America OTT Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 34: Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 35: Europe OTT Breakdown by Key Countries, 2016 (%) 77
Figure 36: France OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 37: Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 38: UK OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 39: Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 40: Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 41: Europe OTT Breakdown by Content Type, 2016 & 2025 (%)
Figure 42: Europe OTT Breakdown By Platform, 2016 & 2025 (%)
Figure 43: Europe OTT Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 44: Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 45: Asia Pacific OTT Breakdown by Key Countries, 2016 (%)
Figure 46: China OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 47: India OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 48: Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 49: Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 50: Asia Pacific OTT Breakdown by Content Type, 2016 & 2025 (%)
Figure 51: Asia Pacific OTT Breakdown By Platform, 2016 & 2025(%)
Figure 52: Asia Pacific OTT Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 53: Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 54: Middle East & Africa OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
Figure 55: Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 56: UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 57: South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 58: Middle East & Africa OTT Market Breakdown by Content Type, 2016 & 2025 (%)
Figure 59: Middle East & Africa OTT Market Breakdown by Platform, 2016 & 2025 (%)
Figure 60: Middle East & Africa OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
Figure 61: South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 62: South America OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
Figure 63: Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 64: South America OTT Market Breakdown by Content Type, 2016 & 2025 (%)
Figure 65: South America OTT Market Breakdown by Platform, 2016 & 2025 (%)
Figure 66: South America OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
Figure 67: OTT Market Competitive Product Mapping 122
Figure 68: OTT Market Competitive Product Mapping 123
The List of Companies
1. Akamai Technologies, Inc.
2. Amazon.com, Inc.
3. Apple, Inc.
4. CBS Corporation, Inc
5. Facebook, Inc.
6. Google, Inc.
7. HBO NOW
8. Hulu L.L.C.
9. Netflix, Inc.
!0. Roku, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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