Photo Printing Market Outlook, Segments, Geography, Dynamics, Recent Developments, and Strategic Insights by 2031

Photo Printing Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (Prints, Wall Art, Cards, Photo Gifts, Photo Books, Calendar, and Others) Type (Film & Offset Printing and Digital Printing), Distribution Channel (Retail, Online, and Instant Kiosk), and Geography

  • Report Code : TIPTE100000362
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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Photo Printing Market Overview and Forecast by 2031

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The photo printing market size is projected to reach US$ 19.23 billion by 2031 from US$ 38.86 billion in 2023. The market is expected to register a CAGR of 9.2% in 2023–2031. Growing demand for high-quality photos is likely to remain a key photo printing market trend.

Photo Printing Analysis

The photo printing market is growing at a rapid pace due to the growing demand for pocket photo printers and the rising consumer requirement for unique and customized photo prints. The market is expanding steadily, driven by the growing demand for eco-friendly printing technologies. Moreover, advancements in photo printing inks and the increasing demand for inkless printing is providing lucrative opportunities for market growth.  

Photo Printing Market Overview

Photo printing refers to a process that converts digital information, such as images or video, into tangible prints that are displayed in showcases, exhibits, and displays. This process involves the use of a photo printer for transferring digital images or scanned prints onto paper or other materials. Photo printers are mainly designed and used for generating high-quality prints with accurate colors and fine details. There are numerous printing techniques, such as paper, metal, and canvas are used for photo printing.

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Photo Printing Market: Strategic Insights

photo-printing-market
Market Size Value inUS$ 14,769.9 Million in 2019
Market Size Value byUS$ 27,335.3 Million by 2027
Growth rateCAGR of 8.3% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Photo Printing Market Drivers and Opportunities

Growing Demand for Pocket Photo Printers is Driving the Market

Pocket photo printers have gained popularity in recent years. These printers are portable and usually link to phones or other devices via Bluetooth, allowing users to print from anywhere. Pocket photo printers are incredibly useful in everyday life, especially for creative professionals. Moreover, the growing travel and tourism industry increases the adoption of pocket photo printers among travelers, boosting the market.

Advancement in Photo Printing Inks

Printing technology has made remarkable advances in the development of inks specifically designed for landscape photography (or any picture). Manufacturers such as Epson, Canon, and HP have pioneered the creation of pigment-based inks that produce incredibly bright and long-lasting prints. These inks are comprised of microscopic particles floating in a liquid basis, providing a wider color range and better fade resistance than dye-based inks. For instance, Epson, well-known for its PrecisionCore technology, may have set an industry standard with its UltraChrome Pro inks. Pigment-based inks improve gloss consistency and decrease bronzing, giving an even smoother and more refined appearance.

Photo Printing Market Report Segmentation Analysis

Key segments that contributed to the derivation of the photo printing market analysis are product type, type, and distribution channel.

  • Based on product type, the photo printing market is bifurcated into prints, wall art, cards, photo gifts, photo books, calendar, and others. The prints segment held a larger market share in 2023.
  • On the basis of type the photo printing market is divided into film & offset printing and digital printing. The digital printing segment held a larger market share in 2023.
  • In terms of distribution channel, the market is segmented into retail, online, and instant kiosk. The online segment held the largest share of the market in 2023.

Photo Printing Market Share Analysis by Geography

The geographic scope of the photo printing market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

In terms of revenue, North America accounted for the largest photo printing market share. The market in this region is segmented into US, Canada, and Mexico. Increasing usage of digital photography for personal purposes is driving the market. Growing digitalization and increasing use of smartphones among consumers for capturing and sharing photos are driving the market during the forecast period.

Photo Printing Market Report Scope

Photo Printing Market News and Recent Developments

The photo printing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for photo printing and strategies:

  • In July 2022, Canon Inc announced the SELPHY CP1500, a new wireless compact photo printer that is easy to use and promises to delight with personalized, high-quality print-outs. The SELPHY CP1500 further enhances the vividness of portrait prints. In addition to the use of dye sublimation technology, which enables smoother color tones and richer gradations, the SELPHY PRINTER CP 1500 comes with an automatic correction function that adjusts the brightness, saturation, contrast, and tones in images for a better, clearer finish. (Source: Canon Inc, Press Release, 2022)

Photo Printing Market Report Coverage and Deliverables

The “Photo Printing Market Size and Forecast (2023–2031)” report provides a detailed analysis of the market covering below areas:

  • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Market dynamics such as drivers, restraints, and key opportunities
  • Key future trends
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type ; Type ; Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What is the estimated market size for the global photo printing market in 2023?

The global photo printing market was estimated to be US$ 19.23 billion in 2023 and is expected to grow at a CAGR of 9.2% during the forecast period 2023 - 2031.

What are the driving factors impacting the global photo printing market?

Growing demand for pocket photo printers and the rising consumer requirement for unique and customized photo prints are the major factors that propel the global photo printing market.

What are the future trends of the global photo printing market?

Growing demand for high-quality photos is anticipated to play a significant role in the global photo printing market in the coming years.

Which are the key players holding the major market share of the global photo printing market?

The key players holding majority shares in the global photo printing market are Fujifilm Corporation, Adorama Camera, Inc., Bay Photo Lab, Digitalab Ltd., and Nations Photo Lab.

What will be the market size of the global photo printing market by 2031?

The global photo printing market is expected to reach US$ 38.86 billion by 2031.

What is the incremental growth of the global photo printing market during the forecast period?

The incremental growth expected to be recorded for the global photo printing market during the forecast period is US$ 19.63 billion.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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