Saudi Arabia Cut Vegetables Market Size, & Share | 2030
The Saudi Arabia cut vegetables market size is projected to grow from US$ 1,082.76 million in 2022 to US$ 1,690.66 million by 2030. The market is expected to record a CAGR of 5.7% from 2022 to 2030.
Market Insights and Analyst View:
The cut vegetables, also known as pre-cut vegetables, are the vegetables washed, trimmed, and cut into ready-to-use form. Cut vegetables are extensively used by the food service industry due to their growing utilization in salads, coleslaws, picklings, sandwiches, stews, wraps, rolls, and other dishes. The food service industry is significantly growing in Saudi Arabia, which is positively boosting the Saudi Arabia cut vegetables market. Moreover, with rising health awareness, consumers in the country are adopting healthy eating habits, which drives the demand for organic vegetables. These factors play an important role in determining the Saudi Arabia cut vegetables market forecast.
Growth Drivers and Challenges:
The Saudi Arabia cut vegetables market report emphasizes the key factors driving the market. In the past few years, the lifestyle of people in Saudi Arabia has evolved due to hectic work schedules, increasing dependency on convenience food, and a rising demand for time-saving products. The food industry is witnessing a surge in the consumption of high-quality convenience food. Pre-washed, pre-processed, or pre-cut vegetables allow consumers to save time and effort associated with meal preparation and cooking. The development and popularity of these pre-processed food items are ascribed to the increasing number of smaller households and the rising millennial population in the country. Due to hectic work schedules, millennials prefer to be efficient with their time and avoid spending it on tedious tasks. These factors are boosting the demand for pre-cut vegetables among consumers. Cut vegetables in canned or frozen form have extended shelf life and desired freshness. These food products are ready for meal preparation, including salads, stews & soups, curries, and gravies, owing to which they are gaining huge traction among consumers. Thus, all these factors significantly contribute to the growth of Saudi Arabia cut vegetables market.
Online channels such as e-commerce websites and social media platforms allow major companies to reach a broad consumer base. It offers consumers distinct cut vegetable choices in terms of product range, packaging, and brands from different regions. The pandemic further accelerated the growth of e-commerce, leading to a pertinent need for building warehouses across Saudi Arabia. The emergence of e-commerce has transformed how people shop and purchase food products. The growing penetration of the internet and smartphones, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. Online retail channel bridges the gap between product manufacturers and consumers through direct delivery from their inventories to the global audience through express delivery options. Hence, the emergence of online sales channels is expected to remain a Saudi Arabia cut vegetables market trend in the coming years.
However, the cut vegetables are exposed to oxygen, light, and heat during the production process, which affects vitamin retention. Vitamins B and C are water-soluble and evaporate quickly from pre-cut vegetables, compared to whole vegetables. Further, the respiration rate of vegetables increases after cutting, leading to fast spoilage of the produce. It also leads to the degradation of vegetable quality and undesirable changes in flavor and texture. Supply chain issues, including transportation and packaging, can also contribute to contamination risks. These factors can hamper the Saudi Arabia cut vegetables market growth.
Cut vegetables are susceptible to the proliferation of microbes, such as Listeria monocytogenes and Salmonella, due to moisture content and other suitable environmental conditions. Cut vegetables with high moisture content form a suitable medium for bacterial growth when exposed to air. In 2022, Fresh Del Monte announced a recall of fresh-cut fruits and vegetables from the market due to potential Salmonella contamination. In August 2023, Saudi Food and Drug Authority issued a warning regarding Sanabel frozen okra products imported from Egypt after the detection of insect infestations. The risk of contamination in the cut vegetables is prevalent due to cross-contamination and lack of preservation technologies, which restraints the market expansion.
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Saudi Arabia Cut Vegetables Market: Strategic Insights
Market Size Value in US$ 1,082.76 million in 2022 Market Size Value by US$ 1,690.66 million by 2030 Growth rate CAGR of 5.7% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Saudi Arabia Cut Vegetables Market: Strategic Insights
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Market Size Value in | US$ 1,082.76 million in 2022 |
Market Size Value by | US$ 1,690.66 million by 2030 |
Growth rate | CAGR of 5.7% from 2022 to 2030 |
Forecast Period | 2022-2030 |
Base Year | 2022 |
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Report Segmentation and Scope:
The Saudi Arabia cut vegetables market analysis is carried out by considering the following segments: type, category, and end user. Based on type, the market is divided into carrot, lettuce, cabbage, capsicum, beans, peas, and others. The market, by category, is bifurcated into organic and conventional. Based on end users, the market is segmented into food processing, food service, and food retail.
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Segmental Analysis:
Based on type, the Saudi Arabia cut vegetables market is segmented into carrot, lettuce, cabbage, capsicum, beans, peas, and others. The peas segment holds a significant Saudi Arabia cut vegetables market share. Utilization of frozen peas in food manufacturing or meal preparation ensures standardization and a continuous supply of products. In quick-service restaurants, fine dining establishments, and households, peas are widely used in salads, pasta, casseroles, soups and stews, kebabs, and rice-based dishes. The demand for frozen peas is influenced by factors such as seasonal availability, convenience, and demand for time-saving food ingredients.
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Country Analysis:
Saudi Arabia is witnessing a shift in consumers' food preferences due to busy lifestyles, an increase in the number of working women, and the adoption of healthy & convenient food products. Thus, the Saudi Arabia cut vegetables market share is anticipated to grow significantly in the coming years. Moreover, the market is growing as convenience and on-the-go foods have gained popularity after the onset of the COVID-19 pandemic. Consumers opt for frozen cut vegetables for their convenience of preparation and consumption. The food service industry, including restaurants, café, and catering services, requires the convenience of meal preparation and time-saving ingredient options. These establishments often face high demand and time constraints, making cut vegetables a practical solution for efficient meal preparation. The expanding food service industry is expected to favor Saudi Arabia cut vegetables market growth. For instance, Delfino Mayfair announced the opening of an Italian restaurant in Saudi Arabia in October 2023. The restaurant opening is aimed to serve the growing appetite for international cuisine in the country. In addition, in 2023, Arby's opened its first restaurant in Riyadh, Saudi Arabia.
Industry Developments and Future Opportunities:
Initiatives taken by key players operating in the Saudi Arabia cut vegetables market are listed below:
- In May 2023, Sadia Veg&Tal formed a strategic partnership with plantplus foods. B.R.F.'s plant-based product brand launched a positioning focused on the flavor of vegetables and, together with PlantPlus Foods, relaunched two meat-like products, creating the most complete portfolio on the market.
- In June 2022, B.R.F. established a new factory in Dammam, Saudi Arabia. The unit was acquired in January 2021 and received ~US$ 18 million in investments, increasing its monthly production capacity to 1,200 metric tons of food.
Competitive Landscape and Key Companies:
Almunajem Foods Co, Uhrenholt AS, Afdan Co, Grimmway Enterprises Inc, Ovochi, The Egyptian Saudi Food Industries Co, Del Monte Foods (UAE) FZE, Sunbulah Food & Fine Pastries Manufacturing Co Ltd, BRF SA, and Mondial Foods BV. are among the prominent players profiled in the Saudi Arabia cut vegetables market report. These market players adopt strategic development initiatives to expand their businesses, further driving the Saudi Arabia cut vegetables market.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
Type, Category, and End User
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Saudi Arabia Cut Vegetables Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Cut Vegetables Manufacturers:
4.3.3 Distributors/Suppliers
4.3.4 End User
4.3.5 List of Vendors
5. Saudi Arabia Cut Vegetables Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Development of Food Processing and Food Service Establishments
5.1.2 Rising Preference for Convenient Meal Preparation Ingredients Among Households
5.2 Market Restraints
5.2.1 Risk of Contamination
5.3 Market Opportunities
5.3.1 Supply Chain Optimization and Development of Cold Chain Infrastructure
5.3.2 Emergence of Online Sales Channel
5.4 Future Trends
5.4.1 Growing Preferences for Organic Cut Vegetables
5.5 Impact Analysis
6. Cut Vegetables Market – Saudi Arabia Market Analysis
6.1 Saudi Arabia Cut Vegetables Market Revenue (US$ Million)
6.2 Saudi Arabia Cut Vegetables Market Forecast and Analysis
7. Saudi Arabia Cut Vegetables Market Analysis – Type
7.1 Carrot
7.1.1 Overview
7.1.2 Carrot Market Revenue and Forecast to 2030 (US$ Million)
7.2 Lettuce
7.2.1 Overview
7.2.2 Lettuce Market Revenue and Forecast to 2030 (US$ Million)
7.3 Cabbage
7.3.1 Overview
7.3.2 Cabbage Market Revenue and Forecast to 2030 (US$ Million)
7.4 Capsicum
7.4.1 Overview
7.4.2 Capsicum Market Revenue and Forecast to 2030 (US$ Million)
7.5 Beans
7.5.1 Overview
7.5.2 Beans Market Revenue and Forecast to 2030 (US$ Million)
7.6 Peas
7.6.1 Overview
7.6.2 Peas Market Revenue and Forecast to 2030 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Saudi Arabia Cut Vegetables Market Analysis – Category
8.1 Organic
8.1.1 Overview
8.1.2 Organic Market Revenue and Forecast to 2030 (US$ Million)
8.2 Conventional
8.2.1 Overview
8.2.2 Conventional Market Revenue and Forecast to 2030 (US$ Million)
9. Saudi Arabia Cut Vegetables Market Analysis – End User
9.1 Food Processing
9.1.1 Overview
9.1.2 Food Processing Market Revenue and Forecast to 2030 (US$ Million)
9.2 Foodservice
9.2.1 Overview
9.2.2 Foodservice Market Revenue and Forecast to 2030 (US$ Million)
9.3 Food Retail
9.3.1 Overview
9.3.2 Food Retail Market Revenue and Forecast to 2030 (US$ Million)
10. Impact of COVID-19 Pandemic on Saudi Arabia Cut Vegetables Market
10.1 Pre & Post Covid-19 Impact
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentrations
12. Company Profiles
12.1 Almunajem Foods Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Uhrenholt AS
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Afdan Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Grimmway Enterprises Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Ovochi
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 The Egyptian Saudi Food Industries Co
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Del Monte Foods (U.A.E.) FZE
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Sunbulah Food & Fine Pastries Manufacturing Co Ltd
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 BRF SA
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Mondial Foods BV
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
List of Tables
Table 1. Saudi Arabia Cut Vegetables Market Segmentation
Table 2. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million) –Type
Table 4. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million) – Category
Table 5. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 6. Heat Map Analysis by Key Players
List of Figures
Figure 1. Porter's Five Forces Analysis: Saudi Arabia Cut Vegetables Market
Figure 2. Ecosystem: Saudi Arabia Cut Vegetables Market
Figure 3. Market Dynamics: Saudi Arabia Cut Vegetables Market
Figure 4. Saudi Arabia Cut Vegetables Market Impact Analysis of Drivers and Restraints
Figure 5. Saudi Arabia Cut Vegetables Market Revenue (US$ Million), 2020 – 2030
Figure 6. Saudi Arabia Cut Vegetables Market Share (%) –Type, 2022 and 2030
Figure 7. Carrot Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8. Lettuce Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Cabbage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Capsicum Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Beans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Peas Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Saudi Arabia Cut Vegetables Market Share (%) – Category, 2022 and 2030
Figure 15. Organic Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Conventional Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Saudi Arabia Cut Vegetables Market Share (%) –End User, 2022 and 2030
Figure 18. Food Processing Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Foodservice Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Food Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Company Positioning & Concentration
The List of Companies - Saudi Arabia Cut Vegetables Market
- Almunajem Foods Co
- Uhrenholt AS
- Afdan Co
- Grimmway Enterprises Inc
- Ovochi
- The Egyptian Saudi Food Industries Co
- Del Monte Foods (U.A.E.) FZE
- Sunbulah Food & Fine Pastries Manufacturing Co Ltd
- BRF SA
- Mondial Foods BV
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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