[Research Report] The sexual wellness products market size is projected to grow from US$ 53,461.62 million in 2022 to US$ 94,154.77 million by 2030; the market is estimated to register a CAGR of 7.3% from 2022 to 2030.
Market Insights and Analyst View:
Sexual wellness products encompass a wide range of items designed to enhance and support various aspects of sexual health and intimacy. These products cater to individuals and couples, addressing physical, emotional, and relational aspects of sexual well-being. Common categories include personal lubricants, sexual aids and toys, condoms, arousal gels, massage oils, and others. Sexual wellness products are intended to promote comfort, pleasure, and overall satisfaction while respecting the importance of consent and communication in intimate relationships. As societal attitudes toward sexual health evolve, these products are increasingly recognized as integral components of the holistic approach to well-being. In addition, the rising awareness about sexually transmitted diseases and increasing government initiatives to promote sexual health among consumers are some of the significant factors contributing to the sexual wellness products market growth.
Growth Drivers and Challenges:
In recent years, the increasing government initiatives and NGOs to promote sexual health have contributed toward consumer awareness in developed and developing economies. For instance, in 2020, the Government of India launched the School Health & Wellness Programme in government-aided districts. The program was launched to spread sexual health awareness and help students establish lifelong healthy behaviors. Moreover, in 2019, the Government of Canada announced launching a five-year action plan to accelerate efforts to prevent, diagnose, and treat STDs and blood-borne infections. Such initiatives have led to awareness about sexual health among consumers, contributing to the sexual wellness products market trends.
Sexual wellness product manufacturers globally are significantly involved in strategic developments such as product launches, product development, mergers and acquisitions, and collaborations to attract consumers and enhance their market position. Increasing awareness regarding sexual health and wellness has contributed to the demand for various sexual wellness products. Key players in the market are taking initiatives to launch new products to cater to growing demand. For instance, in August 2023, Adam & Eve announced the launch of Playboy Pleasure toy line, which reflects its commitment to sexual wellness. In addition, a few major players focus on launching their products in emerging markets. The demand for sexual wellness products in emerging economies is attributed to increasing government and NGOs initiatives to promote awareness about sexual health among consumers. For instance, in November 2023, Setu Nutrition announced the launch of Desire Boost Gummies in collaboration with MyMuse. The launch was aimed to address the growing demand for sexual wellness. Thus, strategic initiatives by key market players contribute to the growing sexual wellness products market size.
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Sexual Wellness Products Market: Strategic Insights
Market Size Value in US$ 53,461.62 million in 2022 Market Size Value by US$ 94,154.77 million by 2030 Growth rate CAGR of 7.3% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Sexual Wellness Products Market: Strategic Insights
| Market Size Value in | US$ 53,461.62 million in 2022 |
| Market Size Value by | US$ 94,154.77 million by 2030 |
| Growth rate | CAGR of 7.3% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Report Segmentation and Scope:
The global sexual wellness products market analysis is based on segmental evaluation of product type and distribution channel. Based on product type, the market is segmented into condoms, sex toys, OTC contraceptives, personal lubricants, sexual wellness supplements, and others. In terms of distribution channels, the market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, online retail, and others. The scope of the sexual wellness products market report includes the assessment of the market performance in North America (the US, Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of MEA), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
Segmental Analysis
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, online retail, and others. The drug stores and pharmacies segment held a significant sexual wellness products market share, and the online retail segment is expected to grow considerably during the forecast period. Online platforms offer diverse choices, and customer reviews contribute to informed decision-making. Consumers appreciate the ability to browse and purchase products from the comfort of their homes, especially when seeking specific brands or specialty options not readily available in physical stores. The convenience of doorstep delivery is a significant factor, especially for those with busy schedules or limited access to physical stores. The online retail channel provides a convenient and efficient way for consumers to explore and purchase various sexual wellness products.
Regional Analysis:
Among all major regions, North America dominated the sexual wellness products market share in 2022. Asia Pacific is anticipated to grow at the fastest CAGR in the market from 2022 to 2030. The Asia Pacific sexual wellness products market growth is attributed to the growing awareness about sexual health and changing cultural norms and attitudes toward sexuality. Moreover, increased urbanization, exposure to global trends, and media influence have played roles in shaping a more progressive mindset in several countries in the region. Further, the increasing government initiatives and NGOs to promote sexual health in various countries have contributed to the market growth in the region.
Sexual Wellness Products Market Report Scope
Industry Developments and Future Opportunities:
A few initiatives taken by the key players operating in the sexual wellness products market are listed below:
In July 2022, Maude (a US-based sexual wellness brand) announced the launch of its products in the UK. The products include an external vibrator named Vibe, massage candles, and organic lubricants.
- In February 2024, Canada-based Nixit, a women-owned company, announced it would be launching a new line of external condoms designed for vaginal health. The launch was aimed at prioritizing vaginal wellness
Competitive Landscape and Key Companies:
Bijoux Indiscrets; Church & Dwight Co., Inc; Karex Berhad; Reckitt Benckiser Group plc; Lovehoney Group; Leading Edge Health; Calexotics; Tenga; KESSEL medintim GmbH; and Adam and Eve Stores are among the companies profiled in the global sexual wellness products market report. These companies focus on developing organic products, which is expected to offer new opportunities to the market in the coming years.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on the distribution channel, the drug stores and pharmacies segment accounted for the largest revenue share. The growth is attributed to increased awareness regarding sexual wellness products and the availability of many brands and products.
The major players operating in the global sexual wellness products market include Bijoux Indiscrets, Church & Dwight Co., Inc, Karex Berhad, Reckitt Benckiser Group plc, Lovehoney Group, Leading Edge Health, Calexotics, Tenga, KESSEL medintim GmbH, Adam and Eve Stores, and among others.
Asia Pacific market dominated the sexual wellness products market and continues to be the largest segment by 2028. The largest share of North America can be attributed to increasing awareness about sexual health and rising government initiatives.
The Increasing awareness reading sexually transmitted diseases and strategic initiatives by key market players are major factors driving the growth of the global sexual wellness products market.
Increasing government initiatives and NGOs participating in promoting the use of contraceptives are expected to provide lucrative growth opportunities to the global sexual wellness products market during the forecast period.
1. Introduction
1.1 Scope of the Study
1.2 Market Definition, Assumptions and Limitations
1.3 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness Analysis
3. Research Methodology
4. Sexual Wellness Products Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
5. Sexual Wellness Products Market - Key Market Dynamics
5.1 Key Market Drivers
5.2 Key Market Restraints
5.3 Key Market Opportunities
5.4 Future Trends
5.5 Impact Analysis of Drivers and Restraints
6. Sexual Wellness Products Market - Global Market Analysis
6.1 Sexual Wellness Products - Global Market Overview
6.2 Sexual Wellness Products - Global Market and Forecast to 2030
7. Sexual Wellness Products Market – Revenue Analysis (USD Million) – By Product Type, 2020-2030
7.1 Overview
7.2 Condoms
7.2.1 Male Condoms
7.2.2 Female Condoms
7.3 Sex Toys
7.3.1 Vibrators
7.3.2 Dildos
7.3.3 Male Masturbators
7.3.4 Others
7.4 OTC Contraceptives
7.5 Personal Lubricants
7.5.1 Water-Based
7.5.2 Silicone-Based
7.5.3 Oil-Based
7.5.4 Others
7.6 Sexual Enhancement Supplements
7.6.1 Capsules and Tables
7.6.2 Softgels
7.6.3 Gummies
7.6.4 Others
7.7 Others
8. Sexual Wellness Products Market – Revenue Analysis (USD Million) – By Distribution Channel, 2020-2030
8.1 Overview
8.2 Supermarkets and Hypermarkets
8.3 Drug Stores and Pharmacies
8.4 Online Retail
8.5 Others
9. Sexual Wellness Products Market - Revenue Analysis (USD Million), 2020-2030 – Geographical Analysis
9.1 North America
9.1.1 North America Sexual Wellness Products Market Overview
9.1.2 North America Sexual Wellness Products Market Revenue and Forecasts to 2030
9.1.3 North America Sexual Wellness Products Market Revenue and Forecasts and Analysis - By Product Type
9.1.4 North America Sexual Wellness Products Market Revenue and Forecasts and Analysis - By Distribution Channel
9.1.5 North America Sexual Wellness Products Market Revenue and Forecasts and Analysis - By Countries
9.1.5.1 United States Sexual Wellness Products Market
9.1.5.1.1 United States Sexual Wellness Products Market, by Product Type
9.1.5.1.2 United States Sexual Wellness Products Market, by Distribution Channel
9.1.5.2 Canada Sexual Wellness Products Market
9.1.5.2.1 Canada Sexual Wellness Products Market, by Product Type
9.1.5.2.2 Canada Sexual Wellness Products Market, by Distribution Channel
9.1.5.3 Mexico Sexual Wellness Products Market
9.1.5.3.1 Mexico Sexual Wellness Products Market, by Product Type
9.1.5.3.2 Mexico Sexual Wellness Products Market, by Distribution Channel
Note - Similar analysis would be provided for below mentioned regions/countries
9.2 Europe
9.2.1 Germany
9.2.2 France
9.2.3 Italy
9.2.4 Spain
9.2.5 United Kingdom
9.2.6 Rest of Europe
9.3 Asia-Pacific
9.3.1 Australia
9.3.2 China
9.3.3 India
9.3.4 Japan
9.3.5 South Korea
9.3.6 Rest of Asia-Pacific
9.4 Middle East and Africa
9.4.1 South Africa
9.4.2 Saudi Arabia
9.4.3 U.A.E
9.4.4 Rest of Middle East and Africa
9.5 South and Central America
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Rest of South and Central America
10. Industry Landscape
10.1 Mergers and Acquisitions
10.2 Agreements, Collaborations, Joint Ventures
10.3 New Product Launches
10.4 Expansions and Other Strategic Developments
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning and Concentration
12. Sexual Wellness Products Market - Key Company Profiles
12.1 Bijoux Indiscrets
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
Note - Similar information would be provided for below list of companies
12.2 Church and Dwight Co., Inc
12.3 Karex Berhad
12.4 Reckitt Benckiser Group plc
12.5 Lovehoney Group
12.6 Leading Edge Health
12.7 Calexotics
12.8 Tenga
12.9 KESSEL medintim GmbH
12.10 Adam and Eve Stores
13. Appendix
13.1 Glossary
13.2 About The Insight Partners
13.3 Market Intelligence Cloud
The List of Companies - Sexual Wellness Products Market
- Bijoux Indiscrets
- Church & Dwight Co., Inc
- Karex Berhad
- Reckitt Benckiser Group plc
- Lovehoney Group
- Leading Edge Health
- Calexotics
- Tenga
- KESSEL medintim GmbH
- Adam and Eve Stores
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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