The smart toilet market size is projected to reach US$ 15.72 billion by 2031 from US$ 6.70 billion in 2023. The market is expected to register a CAGR of 11.3% during 2023–2031. Rising adoption of smart technologies for residential applications, increasing installations of smart toilets in commercial spaces and growing demand for smart water-saving solutions are likely to be the key drivers and trends of the smart toilet market.
Smart Toilet Market Analysis
The smart toilet market is experiencing significant growth globally. This growth is attributed to the rising adoption of smart technologies for residential applications, increasing installations of smart toilets in commercial spaces and growing demand for smart water-saving solutions. Moreover, the rising adoption of smart toilets in developing countries growing smart toilets for home renovations is anticipated to drive the market growth in the coming years.
Smart Toilet Market Overview
A smart toilet is an advanced toilet using integrated-in smart technology or technology capable of connecting and interacting with the user. These toilets are often used in smart homes around the world and in technologically advanced regions such as Japan. Smart toilets come with a broad range of popular features, making them irresistible to some. These features include seat warmers, automatic lids, night lights, spray adjustments, and many more.
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Smart Toilet Market: Strategic Insights
Market Size Value in US$ 6,086.25 Million in 2022 Market Size Value by US$ 11,620.76 Million by 2028 Growth rate CAGR of 11.4% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Smart Toilet Market: Strategic Insights
| Market Size Value in | US$ 6,086.25 Million in 2022 |
| Market Size Value by | US$ 11,620.76 Million by 2028 |
| Growth rate | CAGR of 11.4% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Smart Toilet Market Drivers and Opportunities
Rising Adoption of Smart Technologies for Residential Applications to Favor Market
The rising adoption of smart technologies for residential applications is indeed driving the smart toilet market. The market is driven by factors rising consumer awareness, improved convenience and comfort, health and hygiene benefits, energy and water efficiency, integration with the smart home ecosystem, aging population, urbanization and luxury housing trends, innovative product offerings and many other factors. Consumers are becoming more aware of the benefits of smart devices, including smart toilets, as smart home technologies become more common. Moreover, the smart toilet has various features, such as automated cleaning, bidet functions, and heated seats. These conveniences create desires for modern consumers for greater comfort and luxury in their homes. Thus, considering the above parameters, the rising adoption of smart technologies for residential applications drives the market.
Growing Adoption in Developing Nations.
The growing adoption of smart toilets in developing nations is anticipated to drive the market in the coming years. The rising middle-class disposable income and rising urbanization in developing countries are increasing the construction of residential buildings and smart cities, which include various technologies, including market toilets, to attract buyers and tenants. Moreover, factors such as health and hygiene awareness in urbanized countries and various initiatives taken by the government are also anticipated to drive market growth.
Smart Toilet Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Smart Toilet market analysis product type, connectivity type, and end user.
- Based on product type, the smart toilet market is divided into wall-hung toilets, close-coupled, single-floor standing toilets, one-piece toilets, and others. The single-floor standing toilet segment is anticipated to hold a significant market share in the forecast period.
- Based on connectivity type, the smart toilet market is divided into Wi-Fi & integrated control and Bluetooth & remote control. The Wi-Fi & integrated control segment is anticipated to hold a significant market share in the forecast period.
- By end user, the market is segmented into residential and commercial. The commercial segment is anticipated to hold a significant market share in the forecast period.
Smart Toilet Market Share Analysis by Geography
The geographic scope of the smart toilet market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
Europe has dominated the smart toilet market. High technology adoption trends in various industries in the North American region have fuelled the growth of the smart toilet market. Factors such as increased adoption of digital tools and high technological spending by government agencies are expected to drive the North American engineering smart toilet market. Moreover, a strong emphasis on research and development in the developed economies of the US and Canada is forcing the North American players to bring technologically advanced solutions into the market. In addition, the US has a large number of smart toilet market players who have been increasingly focusing on developing innovative solutions. All these factors contribute to the region's growth of the smart toilet market.
Smart Toilet Market Report Scope
Smart Toilet Market News and Recent Developments
The smart toilet market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the smart toilet market are listed below:
- Kohler unveils Smart Toilet Numi 2.0 at India Design Week 2024. Kohler was at the center of attraction at India Design Week 2024 with an India debut of the brand’s most advanced smart toilet, Numi 2.0. Brand Numi 2.0 Intelligent Toilet with KOHLER Konnect exemplifies technological transformation by providing ultimate comfort and personalization with warm-water cleansing, a heated seat and five preset lighting & sound scenes. (Source: Kohler Company Website, February 2024)
- SYNSOL launches a second-generation smart toilet with medical-grade electrolyte detection and ECG Monitoring. (Source: SYNSOL Company Website, August 2023)
Smart Toilet Market Report Coverage and Deliverables
The “Smart Toilet Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Smart toilet market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Smart toilet market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Smart toilet market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the smart toilet market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Connectivity Type, and End User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The global smart toilet market is expected to reach US$ 15.72 billion by 2031.
The key players holding majority shares in the global smart toilet market are OVE Decors ULC, Ningbo Shunjie Sanitary Ware Co Ltd, Dyconn Faucet, Fullest LLC, Roca Sanitario SA, Coma Intelligent Technology Co Ltd, Kohler Co, Wellis Magyarorszag Zrt, Caroma Industries Ltd, Lixil Corp.
The increasing use of smart sampling technology is anticipated to drive the market in the forecast period.
Rising adoption of smart technologies for residential applications, increasing installations of smart toilets in commercial spaces and growing demand for smart water-saving solutions are some of the factors driving the smart toilet market.
Europe is anticipated to dominate the smart toilet market in 2023.
The expected CAGR of the smart toilet market is 11.3%.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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