[Research Report] The trade promotion management software market size was valued at US$ 1.28 billion in 2022 and is expected to reach US$ 2.69 billion by 2030. The trade promotion management software market is estimated to record a CAGR of 9.7% from 2022 to 2030.
Analyst Perspective:
The trade promotion management software market is a complex and ever-evolving ecosystem that encompasses a wide range of stakeholders, technologies, and solutions. At the core of this ecosystem are consumer goods (CG) companies, which use trade promotion management software to manage their trade promotions with retailers and wholesalers. These promotions can be offered as price discounts, coupons, displays, and advertising. The primary users of trade promotion management software, CG companies rely on these solutions to plan, execute, and track the effectiveness of their trade promotions. Retailers and wholesalers are essential partners in the trade promotion management process, as they play a crucial role in implementing and executing trade promotions at the point of sale. A diverse range of companies provide trade promotion management software solutions, catering to the specific needs of CG companies of all sizes and industries. CG companies are increasingly seeking trade promotion management solutions that can help them drive sales, improve margins, and achieve a competitive edge in the ever-expanding consumer goods industry.
Trade Promotion Management Software Market Overview:
Trade promotion management software is a tool used by organizations to strategize, plan, execute, and manage operations related to trade promotion campaigns. The objective of utilizing the trade promotion software is to increase revenue and maximize profits. The software is used by manufacturers, as well as retailers and vendors, for capitalizing on various strategies such as pricing strategies, product display, and offers & discounts.
The trade promotion management software market growth is attributed to the growing consumer goods industry due to the increase in global GDP per capita and the adaptation of modern lifestyles. Moreover, the increasing need to make data-driven decisions across various industry verticals by analyzing demand and supply forces for production and sales planning is among other factors bolstering the trade promotion management software market growth. However, the lack of adoption of trade promotion management software in certain developing and underdeveloped countries hampers the growth of the market. Moreover, the COVID-19 pandemic has marginally impacted the growth of the market.
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Trade Promotion Management Software Market: Strategic Insights
Market Size Value in US$ 1.28 billion in 2022 Market Size Value by US$ 2.69 billion by 2030 Growth rate CAGR of 9.7% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Trade Promotion Management Software Market: Strategic Insights
| Market Size Value in | US$ 1.28 billion in 2022 |
| Market Size Value by | US$ 2.69 billion by 2030 |
| Growth rate | CAGR of 9.7% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Trade Promotion Management Software Market Driver:
Digitalization of Trade Promotion Operations Drives Trade Promotion Management Software Market Growth
The digital transformation of trade promotion lays the groundwork for consumer packaged goods (CPG) companies to quickly adapt, boost revenues, and maintain the best profit margins. A successful digital trade promotion management strategy necessitates a deliberate, multifaceted, and data-driven approach. While businesses must manage trade promotion effectively within their organization, partnerships with retailers are important for long-term success. A mutually advantageous agreement between an FMCG company and a retailer fosters trust and growth for both companies. Coordination of several departments participating in trade promotion operations, such as revenue management, finance, and marketing, is also critical. To guarantee that the process is efficient and successful, there must be ownership and accountability, as well as incentives. Each trade promotion's lifecycle must be tracked. It is also necessary to visit physical stores to check that the planned promotional activities are carried out and to cross-reference the information with ePoS (electronic Point of Sale) data. Analytics applications are required to make use of both internal and external data. Automated and advanced statistical analysis tools can provide detailed insights into certain parts of trade promotion initiatives, assisting businesses in fine-tuning their approach. As a result of these digital tactics, the FMCG organization can continue to network with each client. Thus, the rise in digitalization of trade promotion operations boosts the trade promotion management software market growth.
Trade Promotion Management Software Market Report Segmentation and Scope:
Based on component, the trade promotion management software market is bifurcated into solution and services. Based on deployment type, the trade promotion management software market is divided into cloud and on-premise. In terms of application, the trade promotion management software market is bifurcated into large enterprises and small & medium size enterprises. Based on industry, the trade promotion management software market is categorized into retail & consumer goods, IT, pharmaceutical, manufacturing, and others. In terms of geography, the global trade promotion management software market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).
Trade Promotion Management Software Market Segmental Analysis:
Based on application, the trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger trade promotion management software share in 2022, and the SMEs segment is expected to record a higher CAGR during the forecast period. Organizations with employee strength of more than 500 are categorized as large enterprises. Large enterprises have their clients across various geographical regions; and they account for significant market shares, technical capabilities, and effective business strategies. These large enterprises usually invest in the latest and innovative technologies to operate their business effectively. With the growing capabilities of trade promotion management software tools across various industries, the adoption of these tools has gained traction over the past few years. Large enterprises are utilizing various analytical tools, such as trade promotion management software, to streamline business operations effectively.
Trade Promotion Management Software Market Regional Analysis:
The North America trade promotion management software market size was valued at US$ 481.82 million in 2022 and is projected to reach US$ 938.07 million by 2030; it is expected to register a CAGR of 8.7% from 2022 to 2030. The North America trade promotion management software market is segmented into the US, Canada, and Mexico. The US accounted for the largest North America trade promotion management software market share in 2022.
The US, Canada, and Mexico are major economies in North America. Various retail operators in the region are making substantial investments in advanced technological solutions to generate higher returns on investment (ROI) compared to previous years. As consumers in the region, especially in the US, spend heavily on groceries, several retail startups are entering the market in North America. Also, retailers and technology companies are collaborating to invest significantly in promotional activities to attract new buyers and retain existing ones.
In North America, consumer goods companies are the major end users of trade promotion management solutions. The region consists of well-established consumer goods companies such as Coca-Cola, Nestle, PepsiCo., Procter & Gamble, Philip Morris, L'Oréal, and Kraft Foods Inc. Due to the presence of such leading consumer goods companies, the expenditure on promotional activities is rising. To remain competitive in the consumer goods sector, these companies continuously invest in advertising and other promotional activities to boost brand image and stimulate sales.
North America witnessed the footprints of companies offering trade promotion management solutions. For instance, Adesso, through its trade promotion management solutions, assists its customers in enhancing trade promotion management and effectiveness. The solution is efficient for small, mid-size, and emerging consumer packaged goods manufacturers in North America. Therefore, the footprints of trade promotion management solution providers and the growth of the consumer goods sector in North America are projected to create the demand for trade promotion management software to manage trade promotion activities efficiently and effectively.
Trade Promotion Management Software Market Key Player Analysis:
Aera Technology; TELUS; o9 Solutions, Inc.; Oracle; SAP SE; UpClear; Anaplan, Inc.; Aforza Inc.; Wipro; and Psignite Inc are among the key companies operating in the trade promotion management software market.
Trade Promotion Management Software Market Report Scope
Trade Promotion Management Software Market Recent Developments:
Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the trade promotion management software market. A few recent key trade promotion management software market developments are listed below:
- In January 2023, Oracle announced a series of new cloud capabilities. Price Hub extends Oracle Retail Merchandising Cloud Services to automate the pricing process so retailers can easily make purchase price updates for a range of products to maximize sales and margins. New promotion capabilities in Oracle Retail Customer Engagement Cloud Services help retailers drive incremental revenue and profitability by executing more personalized and compelling offers. The cloud services are running on Oracle Cloud Infrastructure (OCI).
- In February 2022, SAP released feature pack 6 for SAP Trade Promotion Management, further extending SAP leadership in consumer products sales processes.
- In September 2020, TELUS worked with AFS Technologies and Exceedra to address a variety of business concerns. The company has always been committed to supporting clients' potential, from ensuring real-time access to information to optimizing the last steps to market to securing shelf space and instantly connecting with customers.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Deployment Type, Application, and Industry Vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Global trade promotion management software market was estimated to be US$ 1.28 billion in 2022 and is expected to grow at a CAGR of 9.7% % during the forecast period 2023 - 2030.
Rise in Expenditure on Trade Promotion Management is one of the drivers for the market.
Use of Advanced Analytics for Trade Promotion Management is impacting positive impact, which is anticipated to play a significant role in the Global trade promotion management software market in the coming years.
The incremental growth expected to be recorded for the Global trade promotion management software market during the forecast period is US$ 1.40 billion.
The key players holding majority shares in the Global trade promotion management software market are Oracle, Anaplan, Inc., Aera Technology, SAP SE, TELUS.
The Global trade promotion management software market is expected to reach US$ 2.69 billion by 2030.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Trade Promotion Management Software Market - Key Industry Dynamics
5.1 Trade Promotion Management Software Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market - Global Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2022 – 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. Trade Promotion Management Software Market Analysis - Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Trade Promotion Management Software Market Analysis – Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. Trade Promotion Management Software Market Analysis - Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. Trade Promotion Management Software Market Analysis - Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
11. Trade Promotion Management Software Market - Geographical Analysis
11.1 Overview
11.2 North America: Trade Promotion Management Software Market
11.2.1 North America: Revenue, and Forecast to 2030 (US$ Million)
11.2.2 North America: Trade Promotion Management Software Market, by Component
11.2.3 North America: Trade Promotion Management Software Market, by Deployment Type
11.2.4 North America: Trade Promotion Management Software Market, by Application
11.2.5 North America: Trade Promotion Management Software Market, by Industry Vertical
11.2.6 North America: Trade Promotion Management Software Market, by Key Country
11.2.6.1 US: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.1.1 US Trade Promotion Management Software Market Breakdown by Component
11.2.6.1.2 US Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.1.3 US Trade Promotion Management Software Market Breakdown by Application
11.2.6.1.4 US Trade Promotion Management Software Market Breakdown by Industry Vertical
11.2.6.2 Canada: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.2.1 Canada Trade Promotion Management Software Market Breakdown by Component
11.2.6.2.2 Canada Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.2.3 Canada Trade Promotion Management Software Market Breakdown by Application
11.2.6.2.4 Canada Trade Promotion Management Software Market Breakdown by Industry Vertical
11.2.6.3 Mexico: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.3.1 Mexico Trade Promotion Management Software Market Breakdown by Component
11.2.6.3.2 Mexico Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.3.3 Mexico Trade Promotion Management Software Market Breakdown by Application
11.2.6.3.4 Mexico Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3 Europe: Trade Promotion Management Software Market
11.3.1 Europe: Revenue, and Forecast to 2030 (US$ Million)
11.3.2 Europe: Trade Promotion Management Software Market, by Component
11.3.3 Europe: Trade Promotion Management Software Market, by Deployment Type
11.3.4 Europe: Trade Promotion Management Software Market, by Application
11.3.5 Europe: Trade Promotion Management Software Market, by Industry Vertical
11.3.6 Europe: Trade Promotion Management Software Market, by Key Country
11.3.6.1 Germany: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.1.1 Germany Trade Promotion Management Software Market Breakdown by Component
11.3.6.1.2 Germany Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.1.3 Germany Trade Promotion Management Software Market Breakdown by Application
11.3.6.1.4 Germany Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.2 UK: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.2.1 UK Trade Promotion Management Software Market Breakdown by Component
11.3.6.2.2 UK Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.2.3 UK Trade Promotion Management Software Market Breakdown by Application
11.3.6.2.4 UK Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.3 France: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.3.1 France Trade Promotion Management Software Market Breakdown by Component
11.3.6.3.2 France Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.3.3 France Trade Promotion Management Software Market Breakdown by Application
11.3.6.3.4 France Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.4 Italy: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.4.1 Italy Trade Promotion Management Software Market Breakdown by Component
11.3.6.4.2 Italy Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.4.3 Italy Trade Promotion Management Software Market Breakdown by Application
11.3.6.4.4 Italy Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.5 Russia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.5.1 Russia Trade Promotion Management Software Market Breakdown by Component
11.3.6.5.2 Russia Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.5.3 Russia Trade Promotion Management Software Market Breakdown by Application
11.3.6.5.4 Russia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.6 Rest of Europe: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.6.1 Rest of Europe Trade Promotion Management Software Market Breakdown by Component
11.3.6.6.2 Rest of Europe Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.6.3 Rest of Europe Trade Promotion Management Software Market Breakdown by Application
11.3.6.6.4 Rest of Europe Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4 APAC: Trade Promotion Management Software Market
11.4.1 APAC: Revenue, and Forecast to 2030 (US$ Million)
11.4.2 APAC: Trade Promotion Management Software Market, by Component
11.4.3 APAC: Trade Promotion Management Software Market, by Deployment Type
11.4.4 APAC: Trade Promotion Management Software Market, by Application
11.4.5 APAC: Trade Promotion Management Software Market, by Industry Vertical
11.4.6 APAC: Trade Promotion Management Software Market, by Key Country
11.4.6.1 China: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.1.1 China Trade Promotion Management Software Market Breakdown by Component
11.4.6.1.2 China Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.1.3 China Trade Promotion Management Software Market Breakdown by Application
11.4.6.1.4 China Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.2 Japan: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.2.1 Japan Trade Promotion Management Software Market Breakdown by Component
11.4.6.2.2 Japan Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.2.3 Japan Trade Promotion Management Software Market Breakdown by Application
11.4.6.2.4 Japan Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.3 South Korea: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.3.1 South Korea Trade Promotion Management Software Market Breakdown by Component
11.4.6.3.2 South Korea Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.3.3 South Korea Trade Promotion Management Software Market Breakdown by Application
11.4.6.3.4 South Korea Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.4 India: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.4.1 India Trade Promotion Management Software Market Breakdown by Component
11.4.6.4.2 India Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.4.3 India Trade Promotion Management Software Market Breakdown by Application
11.4.6.4.4 India Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.5 Australia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.5.1 Australia Trade Promotion Management Software Market Breakdown by Component
11.4.6.5.2 Australia Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.5.3 Australia Trade Promotion Management Software Market Breakdown by Application
11.4.6.5.4 Australia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.6 Rest of APAC: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.6.1 Rest of APAC Trade Promotion Management Software Market Breakdown by Component
11.4.6.6.2 Rest of APAC Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.6.3 Rest of APAC Trade Promotion Management Software Market Breakdown by Application
11.4.6.6.4 Rest of APAC Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5 MEA: Trade Promotion Management Software Market
11.5.1 MEA: Revenue, and Forecast to 2030 (US$ Million)
11.5.2 MEA: Trade Promotion Management Software Market, by Component
11.5.3 MEA: Trade Promotion Management Software Market, by Deployment Type
11.5.4 MEA: Trade Promotion Management Software Market, by Application
11.5.5 MEA: Trade Promotion Management Software Market, by Industry Vertical
11.5.6 MEA: Trade Promotion Management Software Market, by Key Country
11.5.6.1 Saudi Arabia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.1.1 Saudi Arabia Trade Promotion Management Software Market Breakdown by Component
11.5.6.1.2 Saudi Arabia Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.1.3 Saudi Arabia Trade Promotion Management Software Market Breakdown by Application
11.5.6.1.4 Saudi Arabia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.2 UAE: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.2.1 UAE Trade Promotion Management Software Market Breakdown by Component
11.5.6.2.2 UAE Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.2.3 UAE Trade Promotion Management Software Market Breakdown by Application
11.5.6.2.4 UAE Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.3 South Africa: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.3.1 South Africa Trade Promotion Management Software Market Breakdown by Component
11.5.6.3.2 South Africa Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.3.3 South Africa Trade Promotion Management Software Market Breakdown by Application
11.5.6.3.4 South Africa Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.4 Rest of MEA: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.4.1 Rest of MEA Trade Promotion Management Software Market Breakdown by Component
11.5.6.4.2 Rest of MEA Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.4.3 Rest of MEA Trade Promotion Management Software Market Breakdown by Application
11.5.6.4.4 Rest of MEA Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6 SAM: Trade Promotion Management Software Market
11.6.1 SAM: Revenue, and Forecast to 2030 (US$ Million)
11.6.2 SAM: Trade Promotion Management Software Market, by Component
11.6.3 SAM: Trade Promotion Management Software Market, by Deployment Type
11.6.4 SAM: Trade Promotion Management Software Market, by Application
11.6.5 SAM: Trade Promotion Management Software Market, by Industry Vertical
11.6.6 SAM: Trade Promotion Management Software Market, by Key Country
11.6.6.1 Brazil: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.1.1 Brazil Trade Promotion Management Software Market Breakdown by Component
11.6.6.1.2 Brazil Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.1.3 Brazil Trade Promotion Management Software Market Breakdown by Application
11.6.6.1.4 Brazil Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6.6.2 Argentina: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.2.1 Argentina Trade Promotion Management Software Market Breakdown by Component
11.6.6.2.2 Argentina Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.2.3 Argentina Trade Promotion Management Software Market Breakdown by Application
11.6.6.2.4 Argentina Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6.6.3 Rest of SAM: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.3.1 Rest of SAM Trade Promotion Management Software Market Breakdown by Component
11.6.6.3.2 Rest of SAM Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.3.3 Rest of SAM Trade Promotion Management Software Market Breakdown by Application
11.6.6.3.4 Rest of SAM Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Trade Promotion Management Software Market – Impact of COVID-19 Pandemic
12.1 Pre & Post Covid-19 Impact
13. Competitive Landscape
13.1 Heat Map Analysis by Key Players
13.2 Company Positioning & Concentration
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
15. Company Profiles
15.1 Wipro Ltd
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 PSignite Group Inc
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 Aera Technology
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 TELUS
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 o9 Solutions, Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Oracle Corp
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 SAP SE
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 UpClear
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 Anaplan Inc
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 Aforza Inc
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Word Index
List of Tables
Table 1. Trade Promotion Management Software Market Segmentation
Table 2. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) – Component
Table 4. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) –Deployment
Table 5. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) – Application
Table 6. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) – Industry Vertical
Table 7. North America: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 8. North America: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 9. North America: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 10. North America: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 11. North America Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 12. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 13. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 14. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 15. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 16. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 17. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 18. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 19. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 20. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 21. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 22. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 23. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 24. Europe: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 25. Europe: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 26. Europe: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 27. Europe: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 28. Europe Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 29. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 30. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 31. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 32. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 33. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 34. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 35. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 36. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 37. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 38. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 39. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 40. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 41. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 42. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 43. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 44. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 45. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 46. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 47. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 48. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 49. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 50. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 51. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 52. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 53. APAC: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 54. APAC: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 55. APAC: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 56. APAC: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 57. APAC Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 58. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 59. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 60. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 61. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 62. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 63. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 64. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 65. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 66. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 67. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 68. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 69. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 70. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 71. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 72. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 73. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 74. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 75. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 76. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 77. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 78. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 79. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 80. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 81. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 82. MEA: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 83. MEA: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 84. MEA: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 85. MEA: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 86. MEA Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 87. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 88. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 89. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 90. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 91. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 92. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 93. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 94. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 95. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 96. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 97. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 98. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 99. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 100. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 101. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 102. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 103. SAM: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 104. SAM: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 105. SAM: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 106. SAM: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 107. SAM Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 108. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 109. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 110. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 111. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 112. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 113. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 114. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 115. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 116. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 117. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 118. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 119. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 120. Heat Map Analysis By Key Players
Table 121. List of Abbreviation
List of Figures
Figure 1. Trade Promotion Management Software Market Segmentation, By Geography
Figure 2. PEST Analysis
Figure 3. Ecosystem: Trade Promotion Management Software Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Trade Promotion Management Software Market Breakdown by Geography, 2022 and 2030 (%)
Figure 6. Trade Promotion Management Software Market Revenue (US$ Million), 2022 – 2030
Figure 7. Trade Promotion Management Software Market Share (%) – Component, 2022 and 2030
Figure 8. Solution Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Services Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Trade Promotion Management Software Market Share (%) – Deployment Type, 2022 and 2030
Figure 11. Cloud Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. On-Premise Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Trade Promotion Management Software Market Share (%) – Application, 2022 and 2030
Figure 14. Large Enterprises Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. SMEs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Trade Promotion Management Software Market Share (%) – Industry Vertical, 2022 and 2030
Figure 17. Retail & Consumer Goods Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Pharmaceutical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. IT and Services Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Manufacturing Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Trade Promotion Management Software Market Breakdown by Region, 2022 and 2030 (%)
Figure 23. North America: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. North America: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 25. North America: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 26. North America: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 27. North America: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 28. North America: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 29. US: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 30. Canada: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 31. Mexico: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 32. Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 33. Europe: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 34. Europe: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 35. Europe: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 36. Europe: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 37. Europe: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 38. Germany: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 39. UK: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 40. France: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 41. Italy: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 42. Russia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 43. Rest of Europe: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 44. APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 45. APAC: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 46. APAC: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 47. APAC: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 48. APAC: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 49. APAC: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 50. China: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 51. Japan: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 52. South Korea: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 53. India: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 54. Australia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 55. Rest of APAC: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 56. MEA: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 57. MEA: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 58. MEA: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 59. MEA: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 60. MEA: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 61. MEA: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 62. Saudi Arabia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 63. UAE: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 64. South Africa: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 65. Rest of MEA: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 66. SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 67. SAM: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 68. SAM: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 69. SAM: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 70. SAM: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 71. SAM: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 72. Brazil: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 73. Argentina: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 74. Rest of SAM: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 75. Company Positioning & Concentration
The List of Companies - Trade Promotion Management Software Market
- Wipro Ltd
- PSignite Group Inc
- Aera Technology
- TELUS
- o9 Solutions, Inc.
- Oracle Corp
- SAP SE
- UpClear
- Anaplan Inc
- Aforza Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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