US Scrub Suits Market to Grow at a CAGR of 8.1% to reach US$ 5,691.12 Million from 2020 to 2028
The US scrub suits market was valued at US$ 3,052.40 million in 2020 and is projected to reach US$ 5,691.12 million by 2028; it is expected to grow at a CAGR of 8.1% from 2020 to 2028.
Scrub suits are made of comfortable and breathable fabric, which is made to last well through long hours of being up in the OT or down in the ward. The suits are the sanitary clothing worn by hospital workers, nurses, doctors, and other staff. They are designed to minimize places for contaminants to lurk. There are diverse options when it comes to fabric choices for scrubs. Many are made of 100 percent cotton, as cotton is the most durable. Moreover, other advantages of all-cotton scrubs are the softness and the unlikeliness of embarrassing see-through fabric. Also, all-cotton scrubs are more prone to wrinkle and cost more than polyester blends, but they will stand up better to multiple washings. Other fabrics used for scrubs are polyester-cotton blends, polyester, and other synthetic fabrics such as rayon and spandex. It is simply a personal choice of the wearer. Since scrubs are so sanitary and well-cleaned, they keep the wearer's skin protected from harmful substances.
In 2020, the US scrub suits market was valued at US$ 3,052.40 million. Scrubs suits include the shirt and pants worn by those who scrub in for surgery. The US is one of the major countries dominating the scrub suits market in North America, as the production and usage of scrub suits are increasing tremendously across the country. Scrub suits protects medical practitioners and patients from hospital-acquired infections while performing a surgical procedure. Therefore, increasing concerns regarding health, growing awareness related to hygiene, and changing lifestyle of people are among of the factors driving the growth of the scrub suits market in the US. In addition, the rising number of campaigns by the World Health Organization (WHO) and Food and Drug Administration (FDA) to increase awareness related to health hygiene and improving healthcare infrastructure in developing countries are expected to fuel the demand for scrub suits during the forecast period. Also, the increasing prevalence of COVID-19 cases in the US is propelling the demand for scrub suits. As per the WHO, there have been 31,466,876 confirmed cases of COVID-19 in the US on April 21, 2021. Thus, the rising incidence of COVID-19 cases would also drive the growth of the US scrub suits market during the forecast period.
In North America, the US is the most affected country due to the COVID-19 outbreak pandemic. The number of daily reported deaths is at a record high while both the number of positive cases and admissions to hospital continue to rise. With more than 15 million confirmed cases, the US has the highest number of infected cases in the world and the spread shows no sign of slowing down. Therefore, various healthcare research centers across the nation are working only on the research on COVID-19 therapeutics. Moreover, as the number of COVID-19 cases increase in the US and hospitals struggle with keeping their doctors and nurses protected, the FDA relaxed certain regulatory requirements to increase the production and availability of personal protective equipment, tops, and pants. In addition, the overall manufacturing processes, research, and development activities will also impact market growth.
US Scrub Suits Market
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Market Insights
Growing Demand for Scrub Suits Amid COVID-19 Pandemic
Scrub suits are designed for comfort and maneuverability, allowing doctors and nurses to perform their duties without constraints. They are also available in a variety of shapes and sizes to fit any body type. Coloured scrubs help lower the reflection of light, thereby making the activities in harsh lights of exam rooms and surgical suites easier on eyes Healthcare professionals wear scrub suits to minimize cross-contamination by lowering the chances of carrying the infective agents from one place to another; moreover, it provides protection to them. The demand for scrub suits available in different fabric types, such as cotton, polyester, rayon, and blends, has increased during the COVID-19 pandemic. This can be attributed to rise in the number of on-duty healthcare professionals for prolonged shift timings and high infectivity of the virus.
The COVID-19 epidemic was first reported in China in December 2019, and the disease caused by the novel SARS-CoV-2 started spreading rapidly in other parts of the world thereafter. In March 2020, the World Health Organization (WHO) characterized the COVID-19 outbreak as a pandemic due to the vigorous, multifold surge in number of cases in countries other than China. According to the WHO figures as of April 2021 the US has reported ~31,406,215 cases and ~562,435 deaths. The virus is spread via contact with an infected person or through respiratory droplets when an infected person coughs or sneezes. Scrub suits are worn inside the PPE kits by workers at treatment centres as well as by those appointed in departments such as sanitation, waste management, safe burial, and community care, as they act as an extra level of protection against the COVID-19 virus transmission. Thus, a substantial demand is being generated the for scrub suits across the world amid the COVID-19 pandemic, which is driving the market growth in the US.
Product Type Insights
Based on product type, the US scrub suits market is segmented into men scrub suits, women scrub suits, and unisex scrub suits. The women scrub suits segment led the market with the largest share in 2020. Women scrub suit is a loose-fitting and usually a two-piece garment worn by surgeons and assisting personnel in an operating room. There are number of types and colors of women scrub suits that can be picked. Women scrub suits are made of polyester cotton, not bleach resistant. Scrub suits color may vary according to screen setting & resolutions contains top with 2 pockets at the bottom and pyjama with elasticised back with drawstring in the front with one side pocket. The scrub suit is generally cleaner than regular clothes, as well as it can be cleaned easily after use. Also, scrubs are so sanitary and well-cleaned, they keep the wearer's skin protected from harmful substances, which further boost the market growth.
Fabric Type Insights
Based on fabric type, the US scrub suits market is segmented into cotton, polyester, spandex, rayon, blends, and others. The blends segment led the market with the largest share in 2020. Blend is a mixture of different substances or other materials. By using a fabric blend in the production of scrubs or other garments, a manufacturer tries to balance the positive and negative aspects of different fibers for an optimal result. For instance, the Sanibel scrubs top is made with 65% polyester and 35% cotton. This way the fabric has the softness and breathability of cotton, but the added polyester makes it wrinkle-resistant, unlikely to fade, and quick drying. It is also less expensive than a pure cotton item would be. Moreover, finding the perfect scrubs fabric blend is a matter of taste. Also, scrub suit companies create world-class uniforms for every modern healthcare professional with carefully designed fits and styles that evoke pride and purpose. They are made from the highest quality of fabrics with an accurate blend of colors to provide the hospital with its distinct identity.
Distribution Channel Insights
Based on distribution channel, the US scrub suits market is segmented into mass merchandizers, specialized stores, online, and others. The mass merchandizers segment led the market with the largest share in 2020. Mass merchandisers are the retailers that provide a one-stop shop for all the groceries and offer multiple items such as appliances, furniture, accessories, and clothing etc. The merchandisers offer wide range of products in different categories and attract large number of customers on a daily basis. They are responsible for product appearance and supply in various stores throughout their designated geographic area. By working closely with both suppliers and manufacturers, they make sure that the promotion of specific products and services will increase sales over a period. A merchandiser’s pay may vary based on many aspects, such as experience, education, and skills. However, shifts in consumer behavior resulting from unfavorable demographic trends and the rise of internet retailing have led to more challenging conditions for the mass merchandiser operators. Moreover, mass merchandisers such as Wal-Mart, Target, and K-mart continue to position themselves as one-stop shopping destinations. Apart from offering a wide variety of products in many categories, mass merchandisers often offer lower prices than grocery stores. Thus, rising mass merchandizers across the region boost the market growth.
US Scrub Suits Market, by Product Type– 2020 and 2028
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US Scrub Suits Market: Strategic Insights
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
US Scrub Suits Market: Strategic Insights
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Key market players operating in the US scrub suits market are Careismatic Brands; Adar Medical Uniforms, LLC.; Med Couture; BARCO UNIFORMS; Smitten Scrubs; MAEVN UNIFORMS; Jaanuu, Inc.; WonderWink; LifeThreads; and FIGS, INC. Major players in the market are adopting strategies such as mergers and acquisitions and product launches to increase the geographical presence and consumer base.
Report Spotlights
- Progressive industry trends in the US scrub suits market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the US scrub suits market from 2020 to 2028
- Estimation of the demand for scrub suits across various industries in the US
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and the demand for scrub suits in the US
- Market trends and outlook coupled with factors driving and restraining the growth of the US scrub suits market
- Decision-making process by understanding strategies that underpin commercial interest with regard to US scrub suits market growth
- US scrub suits market size at various nodes of market
- Detailed overview and segmentation of the US scrub suits market as well as its dynamics in the industry
- US scrub suits market size in various regions with promising growth opportunities
US Scrub Suits Market, by Product Type
- Men Scrub Suits
- Women Scrub Suits
- Unisex Scrub Suits Dried
US Scrub Suits Market, by Fabric Type
- Cotton
- Polyester
- Spandex
- Rayon
- Blends
- Others
US Scrub Suits Market, by Distribution Channel
- Mass Merchandizers
- Specialized Stores
- Online
- Others
Company Profiles
- Careismatic Brands
- Adar Medical Uniforms, LLC.
- Med Couture
- BARCO UNIFORMS
- Smitten Scrubs
- MAEVN UNIFORMS
- Jaanuu, Inc.
- WonderWink
- LifeThreads
- FIGS, INC Little Dish
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the US scrub suits market are Careismatic Brands, Adar Medical Uniforms, LLC., Med Couture, BARCO UNIFORMS, Smitten Scrubs, MAEVN UNIFORMS, Jaanuu, Inc., WonderWink, LifeThreads, FIGS, INC, among many others. The major players in the US scrub suits market are focused on strategies such as mergers and acquisitions and research and development to increase the geographical presence and consumer base in the US.
The women’s scrub suits segment led the US scrub suits market with the largest market share in 2019. Women scrub suits a loose-fitting, usually two-piece garment, often of green cotton, worn by surgeons and assisting personnel in an operating room. Scrubs are required protective clothing that helps keep cross-contamination to a minimum. Women love fashion, whether it is on the job, casually running errands, or going out on the town, in choosing the right scrub suits. There are number of types and colors of women scrub suits that can be picked. Women scrub suits use polyester cotton, not bleach resistant, color may vary according to screen setting & resolutions contains top with two pockets at the bottom and pants with elasticized back with drawstring in the front with one side pocket. Also, this scrub suit can be cleaned with ease and are generally cleaner than regular clothes. Thus, the demand for women scrub suits is expected to register highest share in the US scrub suits market.
1. Introduction. 13
1.1 Study Scope. 13
1.2 The Insight Partners Research Report Guidance. 13
1.3 Market Segmentation. 15
2. Key Takeaways. 16
3. Research Methodology. 21
3.1 Scope of the Study. 21
3.2 Research Methodology. 21
4. US Scrub Suits Market Landscape. 26
4.1 Market Overview.. 26
4.2 PEST Analysis. 27
4.3 Expert Opinion. 28
5. US Scrub Suits Market – Key Market Dynamics. 29
5.1 Market Drivers. 29
5.1.1 Growing Demand for Scrub Suits Amid COVID-19 Pandemic. 29
5.1.2 Rapid Developments in Healthcare Sector in US. 30
5.2 Market Restraints. 30
5.2.1 Increasing Demand of Disposable Scrub Suits is expected to Hamper the Scrub Suits Market 30
5.3 Market Opportunities: 31
5.3.1 Innovations in Scrub Suits. 31
5.4 Future Trends: 31
5.4.1 Escalating Demand for Comfortable Workwear for Health Professionals. 31
5.5 Impact Analysis of Drivers and Restraints. 32
6. Scrub Suits – US Market Analysis. 33
6.1 Scrub Suits Market Overview.. 33
6.1.1 US Scrub Suits Market – Volume, Revenue, and Forecast to 2028 (US$ Million) 33
6.2 Market Positioning – US Market Players. 35
7. US Scrub Suits Market Analysis – By Product Type. 36
7.1 Overview.. 36
7.2 US Scrub Suits Market, By Product Type (2020 and 2028) 36
7.3 Men Scrub Suits. 37
7.3.1 Overview.. 37
7.3.2 Men Scrub Suits: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 37
7.4 Women Scrub Suits. 39
7.4.1 Overview.. 39
7.4.2 Women Scrub Suits: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 39
7.5 Unisex Scrub Suits. 41
7.5.1 Overview.. 41
7.5.2 Unisex Scrub Suits: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 41
8. US Scrub Suits Market Analysis – By Fabric Type. 42
8.1 Overview.. 42
8.2 US Scrub Suits Market, By Fabric Type (2020 and 2028) 42
8.3 Cotton. 43
8.3.1 Overview.. 43
8.3.2 Cotton: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 43
8.4 Polyester 45
8.4.1 Overview.. 45
8.4.2 Polyester: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 45
8.5 Spandex. 47
8.5.1 Overview.. 47
8.5.2 Spandex: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 47
8.6 Rayon. 49
8.6.1 Overview.. 49
8.6.2 Rayon: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 49
8.7 Blends. 51
8.7.1 Overview.. 51
8.7.2 Blends: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 51
8.8 Others. 52
8.8.1 Overview.. 52
8.8.2 Others: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 52
9. US Scrub Suits Market Analysis – By Distribution Channel 53
9.1 Overview.. 53
9.2 US Scrub Suits Market, By Distribution Channel (2020 and 2028) 53
9.3 Mass Merchandizers. 54
9.3.1 Overview.. 54
9.3.2 Mass Merchandizers: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 54
9.4 Specialized Stores. 56
9.4.1 Overview.. 56
9.4.2 Specialized Stores: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 56
9.5 Online. 58
9.5.1 Overview.. 58
9.5.2 Online: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 58
9.6 Others. 60
9.6.1 Overview.. 60
9.6.2 Others: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 60
10. Overview- Impact of COVID-19. 62
11. Company Profiles. 63
11.1 Careismatic Brands. 63
11.1.1 Key Facts. 63
11.1.2 Business Description. 63
11.1.3 Products and Services. 64
11.1.4 Financial Overview.. 64
11.1.5 SWOT Analysis. 65
11.1.6 Key Developments. 66
11.2 Adar Medical Uniforms, LLC. 67
11.2.1 Key Facts. 67
11.2.2 Business Description. 67
11.2.3 Products and Services. 68
11.2.4 Financial Overview.. 68
11.2.5 SWOT Analysis. 69
11.2.6 Key Developments. 70
11.3 Med Couture. 71
11.3.1 Key Facts. 71
11.3.2 Business Description. 71
11.3.3 Products and Services. 71
11.3.4 Financial Overview.. 72
11.3.5 SWOT Analysis. 72
11.3.6 Key Developments. 73
11.4 BARCO UNIFORMS. 74
11.4.1 Key Facts. 74
11.4.2 Business Description. 74
11.4.3 Products and Services. 74
11.4.4 Financial Overview.. 75
11.4.5 SWOT Analysis. 75
11.4.6 Key Developments. 76
11.5 Smitten Scrubs. 77
11.5.1 Key Facts. 77
11.5.2 Business Description. 77
11.5.3 Products and Services. 77
11.5.4 Financial Overview.. 77
11.5.5 SWOT Analysis. 78
11.5.6 Key Developments. 79
11.6 MAEVN UNIFORMS. 80
11.6.1 Key Facts. 80
11.6.2 Business Description. 80
11.6.3 Products and Services. 80
11.6.4 Financial Overview.. 81
11.6.5 SWOT Analysis. 81
11.6.6 Key Developments. 82
11.7 Jaanuu, Inc. 83
11.7.1 Key Facts. 83
11.7.2 Business Description. 83
11.7.3 Products and Services. 83
11.7.4 Financial Overview.. 83
11.7.5 SWOT Analysis. 84
11.7.6 Key Developments. 85
11.8 WonderWink. 86
11.8.1 Key Facts. 86
11.8.2 Business Description. 86
11.8.3 Products and Services. 87
11.8.4 Financial Overview.. 87
11.8.5 SWOT Analysis. 88
11.8.6 Key Developments. 89
11.9 LifeThreads. 90
11.9.1 Key Facts. 90
11.9.2 Business Description. 90
11.9.3 Products and Services. 90
11.9.4 Financial Overview.. 91
11.9.5 SWOT Analysis. 91
11.9.6 Key Developments. 92
11.10 FIGS, INC. 93
11.10.1 Key Facts. 93
11.10.2 Business Description. 93
11.10.3 Products and Services. 93
11.10.4 Financial Overview.. 94
11.10.5 SWOT Analysis. 94
11.10.6 Key Developments. 95
12. Appendix. 96
12.1 About The Insight Partners. 96
12.2 Word Index. 96
LIST OF TABLES
Table 1. US Scrub Suits Market –Revenue, Volume, and Forecast to 2028 (US$ Million) 34
Table 2. List of Abbreviation. 96
LIST OF FIGURES
Figure 1. US Scrub Suits Market Segmentation. 15
Figure 2. US Scrub Suits Market Overview.. 16
Figure 3. Women Scrub Suits Segment Held Largest Share of US Scrub Suits Market 17
Figure 4. Blends Segment Held Largest Share of US Scrub Suits Market 18
Figure 5. Mass Merchandizers Segment Held Largest Share of US Scrub Suits Market 19
Figure 6. US Scrub Suits Market, Industry Landscape. 20
Figure 7. US: PEST Analysis. 27
Figure 8. Expert Opinion. 28
Figure 9. Scrub Suits Market Impact Analysis of Driver and Restraints. 32
Figure 10. US Scrub Suits Market – Revenue and Forecast to 2028 (US$ Million) 34
Figure 11. US Scrub Suits Market Revenue Share, by Product Type (2020 and 2028) 36
Figure 12. Men Scrub Suits: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 38
Figure 13. Women Scrub Suits: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 40
Figure 14. Unisex Scrub Suits: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 41
Figure 15. US Scrub Suits Market Revenue Share, by Fabric Type (2020 and 2028) 42
Figure 16. Cotton: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 44
Figure 17. Polyester: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 46
Figure 18. Spandex: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 48
Figure 19. Rayon: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 50
Figure 20. Blends: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 51
Figure 21. Others: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 52
Figure 22. US Scrub Suits Market Revenue Share, by Distribution Channel (2020 and 2028) 53
Figure 23. Mass Merchandizers: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 55
Figure 24. Specialized Stores: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 57
Figure 25. Online: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 59
Figure 26. Others: US Scrub Suits Market – Revenue, and Forecast to 2028 (US$ Million) 61
- Careismatic Brands
- Adar Medical Uniforms, LLC.
- Med Couture
- BARCO UNIFORMS
- Smitten Scrubs
- MAEVN UNIFORMS
- Jaanuu, Inc.
- WonderWink
- LifeThreads
- FIGS, INC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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