The global video conferencing market size is expected to grow from US$ 8.20 billion in 2023 to US$ 19.17 billion by 2031; it is anticipated to expand at a CAGR of 11.2% from 2024 to 2031. The integration of technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and cloud technology is likely to remain key video conferencing market trends.
Video Conferencing Market Analysis
The rise of remote work and virtual teams has fuelled the demand for video conferencing solutions. Video conferencing enables effective communication and collaboration among geographically dispersed teams, leading to increased adoption in organizations.
Video Conferencing Market Overview
Video conferencing is a powerful tool that enables individuals and teams to connect and collaborate remotely, regardless of their physical location. It leverages audio and visual technologies to create virtual meetings, allowing participants to communicate in real time as if they were in the same room. This technology has revolutionized the way businesses operate by facilitating seamless communication, enhancing productivity, and fostering global collaboration. In the fast-paced world of business, video conferencing has become an essential tool for organizations of all sizes. It eliminates the barriers of distance and time, enabling professionals to conduct face-to-face meetings without the need for travel. This not only saves valuable time but also reduces the costs associated with transportation, accommodation, and other logistical expenses.
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Video Conferencing Market: Strategic Insights
Market Size Value in US$ 464.7 Mn in 2019 Market Size Value by US$ 1577.6 Mn by 2027 Growth rate CAGR of 16.9% from 2020 to 2027 Forecast Period 2020-2027 Base Year 2020
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Video Conferencing Market: Strategic Insights
| Market Size Value in | US$ 464.7 Mn in 2019 |
| Market Size Value by | US$ 1577.6 Mn by 2027 |
| Growth rate | CAGR of 16.9% from 2020 to 2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Video Conferencing Market Drivers and Opportunities
Increasing Demand for Video Conferencing to Favor Market
The demand for video conferencing solutions has been steadily increasing in recent years. This growth can be attributed to several factors, including the need for real-time visual meetings and collaboration among individuals and teams. The emerging trend of remote working and geographically scattered business operations has contributed to the increased demand for video conferencing solutions. With more people working from home or in different locations, video conferencing provides a convenient and efficient way to connect and collaborate. Video communication solutions enable large enterprises to improve their operational efficiency and deliver a better client experience. These solutions foster collaboration among employees located in different locations, allowing teams to work together seamlessly.
Cloud-Based Collaboration Platforms
Cloud-based collaboration platforms have become increasingly popular among businesses and organizations due to their flexibility, scalability, and ease of use. These platforms leverage cloud technology to enable real-time communication, document sharing, and project management. Cloud collaboration platforms allow team members to collaborate and share ideas instantly through real-time comments, chat, and video conferencing. This flexibility enables teams to work together regardless of their physical locations, making it easier for remote teams or teams in different cities to collaborate effectively.
Video Conferencing Market Report Segmentation Analysis
Key segments that contributed to the derivation of the video conferencing market analysis type, deployment, and industry vertical.
- Based on type, the market is divided into hardware, software, and services. The hardware segment held a larger market share in 2023.
- Based on deployment, the market is divided into on-premise cloud, and hybrid. The on-premise segment held a larger market share in 2023.
- Based on industry vertical, the market is divided into corporate enterprise, government & defense, healthcare, education, manufacturing, and others. The corporate enterprise segment held a larger market share in 2023.
Video Conferencing Market Share Analysis by Geography
The geographic scope of the Video Conferencing market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America. North America dominated the Video Conferencing market in 2023. The presence of large wind farms and major solar power projects in North America has contributed to the growth of the IGBT market. IGBTs are used in power converters for renewable energy systems, such as wind turbines and solar inverters.
Video Conferencing Market Report Scope
Video Conferencing Market News and Recent Developments
The video conferencing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:
- In March 2024, Google Meet introduced a cutting-edge portrait touch-up feature designed specifically for virtual meetings. This innovative feature offers users the ability to enhance their appearance with 'Subtle touch-up' and 'Smoothing' settings, ensuring a professional and polished look. By instilling confidence in users, this feature contributes to a seamless and professional online meeting experience. It is accessible to Business Standard, Education Plus, and Google Workspace Individual users, empowering them to present themselves in the best possible light during virtual interactions.
(Source: Google, Press Release, 2024)
Video Conferencing Market Report Coverage and Deliverables
The "Video Conferencing Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type; Deployment; Industry Vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Frequently Asked Questions
The video conferencing market size is expected to grow from US$ 8.20 billion in 2023 to US$ 19.17 billion by 2031; it is anticipated to expand at a CAGR of 11.2% from 2024 to 2031.
The rise of remote work and virtual teams has fuelled the demand for video conferencing solutions.
The integration of technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and cloud technology is likely to remain key video conferencing market trends.
The key players holding the majority of shares in global video conferencing are Adobe Systems Inc., Zoom, Avaya Inc., Cisco Systems Inc., and Google.
The global video conferencing market is expected to reach US$ 19.17 billion by 2031
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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