Tortilla Market Size and Growth 2031

The tortilla market is projected to grow from US$ 33.09 billion in 2023 to US$ 45.18 billion by 2031; it is estimated to register a CAGR of 4.0% from 2023 to 2031. Surging demand for organic and clean-label food products is likely to continue as a key tortilla market trend in the coming years.

Tortilla Market Analysis

Increasing consumption of healthy food products to prevent health issues such as chronic pulmonary disease, diabetes, heart disease, obesity, and metabolic syndrome boosts the demand for gluten-free food items such as tortillas. Gluten-free tortillas are manufactured from rice flour, corn flour, or tapioca flour. Many people try new diets such as keto or paleo diets. In addition, individuals adopt a gluten-free diet due to their existing medical conditions. Further, manufacturers are focusing on developing and launching gluten-free products in response to their increasing demand among consumers. For instance, in 2021, Mission Foods unveiled its better-for-you tortilla offerings with two new varieties—almond flour tortillas and cauliflower tortillas. Both are certified gluten-free and vegan-friendly. Thus, the increasing preference for gluten-free products is expected to create a huge opportunity for the tortilla market during the forecast period.

Tortilla Market Overview

Tortillas are round, thin, flatbread made of corn, wheat, or other grains. Multigrain tortillas are made of blends of grains such as corn, wheat, rice, and lentils. As consumers are becoming health conscious and seeking health benefits from the products they consume, the demand for multigrain tortillas, veggie tortillas, and gluten-free tortillas is increasing. Blue corn is becoming a popular ingredient for making tortillas as it is high in protein and contains less starch than regular corn. Also, blue corn tortilla has a lower glycemic index, which does not cause sudden spikes in blood sugar levels. All these factors are driving the demand for blue corn tortilla products, propelling the tortilla market growth.

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Tortilla Market: Strategic Insights

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Tortilla Market Drivers and Opportunities

Strategic Initiatives by Key Market Players Propel Market Growth

Tortilla manufacturers are taking several strategic initiatives, including new product launches, production capacity scaleup, mergers and acquisitions, and collaborations, to improve their market position and meet growing demands from customers across the globe. For instance, in January 2024, Garden Veggie Snacks, the brand of Hain Celestial, launched Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. These tortilla chips are certified as gluten-free and combine the flavor and goodness of vegetables such as spinach, beet, red bell pepper, carrot, and tomato. Growing health consciousness among consumers boosts the demand for such tortilla products with various health claims and influences the manufacturers for product launches with innovative flavors. Further, in March 2021, Hilo Life, a company within PepsiCo’s Hive accelerator, launched an almond flour-based tortilla chip targeting keto and carb-conscious consumers. The chips are made from defatted almond flour to provide more protein than traditional almond flour without increasing the fat content.

Furthermore, tortilla manufacturers are expanding their business presence across various countries. Paulig, a parent company of Poco Loco and Santa Maria, opened a new tortilla factory in Belgium in September 2022 to meet the growing demand for Tex Mex products in Europe.

Increasing Preference for Gluten-Free Products to Create Opportunities in Tortilla Market During Forecast Period

The prevalence of celiac disease is rising in different countries across the globe. According to the data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease in 2021, cases of celiac disease are found across the globe, contrary to earlier beliefs that it affects people in Western and Northern Europe. Celiac disease can cause thyroid/Type 1 diabetes or damage the intestine lining in some patients. Data from Beyond Celiac shows that an estimated 1 in 133 Americans (i.e., about 1% of the population) is suffering from celiac disease. In the US, recent screening studies point to a potentially higher prevalence than 1%. The gluten-free diet can help reduce celiac disease's effect by promoting intestinal healing. Therefore, consumers are tremendously preferring gluten-free diets. Tortilla manufacturers are also developing gluten-free products to meet the rising demand. Thus, rising preference for gluten-free products is expected to create significant opportunities for the tortilla market during the forecast period.

Tortilla Market Report Segmentation Analysis

Key segments that contributed to the derivation of the tortilla market analysis are source, product type, category, and distribution channel.

• Based on source, the tortilla market is segmented into corn, wheat, and others. The corn segment held the largest market share in 2023.
• By product type, the market is segmented into tortilla/tostada chips, taco shells, tortilla wraps, and others. The tortilla/tostada chips segment held the largest market share in 2023.
• Based on category, the tortilla market is bifurcated into organic and conventional. The organic segment is projected to register a higher CAGR from 2023 to 2031.
• In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held a significant share of the market in 2023.

Tortilla Market Share Analysis by Geography

The geographic scope of the tortilla market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

North America dominated the tortilla market in 2023, whereas Asia Pacific is expected to register the highest CAGR from 2023 to 2031. Australia is one of the rapidly growing markets for tortillas in Asia Pacific. In the country, the popularity of tortillas is influenced by their increased availability across various retail channels, including traditional grocery stores, hypermarkets, convenience stores, and online retailing. Consumers seek convenience, and manufacturers continually introduce new product variants, flavor profiles, healthier alternatives, and gluten-free and plant-based options to cater to different culinary needs and preferences, attracting consumers seeking quick meals or snacks. For instance, in October 2023, Doritos introduced a new flavor, Coriander. The Coriander flavor is described as being fragrant and indulgently soapy, offering a bold and unique taste experience. Along with Australia, the Japan tortilla market is also expected to register a significant growth from 2023 to 2031. The growing popularity of tortillas in Japan is attributed to a fusion of Japanese and Mexican culinary influences, as well as innovative offerings in convenience stores. The culinary landscape in Japan is witnessing a captivating trend as Japanese consumers are increasingly interested in fusion foods. There is a rising interest in blending traditional Japanese sushi culture with Latin American staple dishes, especially Mexican cuisine. This culinary fusion positively impacted Japan's tortilla industry, leading to a significant surge in sales. Convenience stores in Japan are introducing new food trends, with key chains such as Seven-Eleven Japan and FamilyMart introducing limited-edition items such as taco wraps. These small-scale steps familiarize Japanese consumers with Mexican cuisine and contribute to the trend in the Japanese market.

Tortilla Market Regional Insights

The regional trends and factors influencing the Tortilla Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Tortilla Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Tortilla Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Tortilla Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Tortilla Market are:

1. GRUMA SAB de CV
2. PepsiCo Inc
3. La Tortilla Factory Inc
4. Intersnack Group GmbH & Co KG
5. Aranda

Disclaimer: The companies listed above are not ranked in any particular order.

Tortilla Market News and Recent Developments

The tortilla market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A key recent development in the tortilla market is mentioned below:

• Paulig acquired Spanish-based company Liven to boost its Tex Mex and snacking business in Europe. (Source: Company Website, January 2022)

Tortilla Market Report Coverage and Deliverables

The "Tortilla Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Eyelash adhesives market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Eyelash adhesives market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Eyelash adhesives market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the tortilla market
• Detailed company profiles