Track and Trace Solutions Market Trends, Analysis, Size by 2030

[Research Report] The track and trace solutions market size was valued at US$ 6.85 billion in 2022 and is projected to reach US$ 22.70 billion by 2030; the market is expected to register a CAGR of 16.2% from 2022 to 2030.

Market Insights and Analyst View:

Track & trace solution aims to support compliance regulations across geographies. Once adopted, it provides a comprehensive knowledge-rich environment that enables pharmaceutical companies to easily steer through track and trace compliance mandates, manage recalls better, and increase the overall efficiency of the manufacturing process. Stringent regulations and criteria for implementation of serialization and an increasing number of packaging-related product recalls are the factors responsible for the influential growth of the market. Additionally, growth in offshore pharmaceutical manufacturing offers lucrative market opportunities for the overall market growth during the forecast period. Implementation of serialization to combat counterfeit drugs, as well as the increasing number of packaging-related product recalls, fuels the track and trace solutions market growth. Further, continuous technological advancement is expected to bring new track and trace solutions market trends in the coming years.

Track and Trace Solutions Market Drivers:

Globally, pharmaceutical companies are adhering to regulatory compliance for serialization to ensure anti-counterfeiting and traceability of drugs. Most developed and developing economies have either already laid out the regulatory roadmap for serialization or plan to implement it. The regulatory push to secure the pharmaceutical supply chain is due to the rising drug-related illegal activities and supply chain inefficiencies. Efforts are aimed at addressing drug counterfeits and unauthorized parallel supply chains, improving supply chain visibility, tracking returns or recalls, and the scarcity of data-driven tools for predicting patient behavior. A few examples of government regulations mandating the serialization of medical products include:

In the US, the Drug Supply Chain Security Act (DSCSA) started in 2013. The DSCSA defines the requirements for an interoperable electronic system to identify and trace pharmaceutical products throughout their distribution in the country. As part of the requirements, pharmaceutical products must be marked with a National Drug Code (NDC), serial number, lot number, and expiration date. The Food and Drug Administration (FDA) mandates manufacturers to track specific devices through the entire distribution chain when and if they receive an order from the FDA to implement a tracking system. These devices could belong to Class I, II, or III.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Get FREE CUSTOMIZATION

Track and Trace Solutions Market: Strategic Insights

• Get Top Key Market Trends of this report.
  This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Free Sample PDF

In addition, the European Union (EU) has followed suit with a compliance requirement by enacting the Falsified Medicines Directive (FMD). Unit-level serialization and dispenser authentication have been mandated. Further, in Turkey, the first step for implementing serialization is the in-line printing of the relevant code and information on each unit pack. The Turkish and French Pharma plants’ early requirements revealed the risks and difficulties linked to in-line printing of a 2D code, and it took three years to deal with them. The European Union Medical Device Regulation (EU MDR) of May 2021 intends to improve the safety and performance of medical devices throughout their entire lifecycle. The rule plans to enhance the coordination of information on medical devices with better transparency and information access in the EU member states.

In 2012, India’s Directorate General of Foreign Trade (DGFT) also mandated the serialization of secondary and tertiary levels and set guidelines for reporting export shipments. Several other countries have imposed similar regulations for manufacturing and imports.  In Brazil, serializing the unit and case (transport packing container) of all pharmaceutical products is mandatory. Cases will have to include information about the units they contain. Tracking of the supply chain will be required at each level, including manufacturer/importer, wholesaler, distributor, and pharmacy levels.

Governments of various countries believe that counterfeiting is an organized crime that can be tackled by implementing product serialization, and many countries are taking steps in this regard. Serialization enables running advanced analytics programs to gather deep insights into consumption patterns, geographical penetration, sales, marketing spend effectiveness, etc. According to the 2013 Drug Supply Chain Security Act, starting from November 2017, all pharmaceutical companies selling prescription drug products in the US must serialize each salable drug unit to aid tracking from manufacturer to pharmacy or doctor’s office.

According to the EU Falsified Medicines Directive (EU FMD) mandates, by February 2019, drug manufacturers conducting business in the EU market must implement serialization. Drug manufacturers are at risk for noncompliance if they fail to follow these mandates, which can lead to huge penalties ranging from paying fines for every occurrence to being barred from product launches. If companies fails to serialize, no wholesalers in the US will purchase their products. Apart from furnishing quality, visibility, and complete traceability within the supply chain, successful serialization programs will be a key differentiator and a clear competitive reward for the companies. Thus, the serialization of pharmaceutical products to avoid counterfeiting drugs in developing countries fuels the track and trace solutions market growth.

Report Segmentation and Scope:

The track and trace solutions market analysis has been carried out by considering the following segments: component, enterprise size, application, industry, and geography. By component, the market is bifurcated into hardware and software. Hardware component is further segmented into barcode scanner, radiofrequency identification reader, and others. Software component is further divided into plant manager, line controller and others.  Based on enterprise size, the market is segmented into SMEs and large enterprise. Based on application, the market is divided into serialization and aggregation. Based on industry, the market is segmented into pharmaceutical, medical devices, consumer goods, food and beverages, and others. The scope of the track and trace solutions market report covers North America (the US, Canada, and Mexico), Europe (Spain, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, Japan, India, Australia, and the Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

Segmental Analysis:

The track and trace solutions market, by type, is bifurcated into hardware and software. The hardware component is further segmented into barcode scanner, radiofrequency identification reader, and others. The software component is further categorized into plant manager, line controller, and others. In 2022, the software segment held a larger share of the market and is expected to record a higher CAGR during 2022–2030. Track and trace software is used for various purposes and offers complete management of the entire serialization and aggregation process. The solutions provide flexibility, whether they have a single line with limited connectivity or require software for monitoring all processes across multiple production lines. The software delivers all necessary documentation and information to meet compliance. The track and trace software is used for pharmaceuticals, production, food & beverage, and seafood. Rfxcel Corp.; METTLER TOLEDO; and JDA Software Group, Inc are among the companies that offer track and trace software. The software provides unique benefits such as reduced administration and increased confidence for quality events, faster containment of quality events with a broader purview of exposed products, and protection of customers and brand image.

The track and trace solutions market, by application, is divided into serialization solutions and aggregation solutions. In 2022, the serialization solutions segment held a larger track and trace solutions market share. Moreover, the same segment is expected to record the highest CAGR during 2022–2030. Serialization refers to the assigning of a predetermined type of coding to all product items, tagging it with a unique identity in order to track the product at virtually any moment, and can be traced to its location at any stage of the production, supply chain and/or marketing chain it is presently involved in, or any point during the product life cycle. Nowadays, the supply chain for all industries is becoming longer and more complex than ever. Hence, incidences such as counterfeiting, gray marketing, and product mix-ups are rising rapidly. Most of the countries with a series of regulatory requirements for global compliance for industries such as pharmaceutical, medical devices, and life science are in need of a standardized method in order to ensure and prove end-to-end product integrity. Serialization solutions for track and trace systems have increased accountability in the pharmaceutical and medical devices supply chain by directly addressing these issues. In the global pharmaceutical industry, the ability to track and trace pharmaceutical drugs in the supply chain has been regulatory vital and evolving in order to improve drug safety and avoid counterfeits. With the help of a serialization solution, one can encode the products with an expiration date, lot code, serial number, GTIN, a 2D matrix code, and a GSI-DataMatrix symbol in order to track products for anti-counterfeiting efforts. Serialization also allows for tracking and tracing the product throughout the supply chain and provides brand and consumer protection, along with regulatory compliance.

Based on enterprise size, the global track and trace solutions market is divided into SMEs and large enterprises. In 2022, the large enterprise segment held a larger market share. The SMEs segment is expected to record a higher CAGR during 2022–2030.

The track and trace solutions market, by industry, is segmented into pharmaceutical, medical devices, consumer goods, food & beverages, and others. In 2022, the pharmaceutical segment held the largest share of the market and is expected to record the highest CAGR during 2022–2030.

Regional Analysis:

Geographically, the market is categorized into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. North America is the largest contributor to the global market. Asia Pacific is predicted to register the highest CAGR in the market during 2022–2030. North America held the largest share of the global track and trace solutions market in 2022 owing to the presence of large players launching innovative product launches and technological advancements in track and trace solutions. In North America, the US held the largest share of the track and trace solutions market share in 2022.

Track and Trace Solutions Market Regional Insights

The regional trends and factors influencing the Track and Trace Solutions Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Track and Trace Solutions Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Track and Trace Solutions Market Report Scope

Track and Trace Solutions Market Players Density: Understanding Its Impact on Business Dynamics

The Track and Trace Solutions Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Track and Trace Solutions Market are:

1. ACG
2. Axway Software SA
3. Antares Vision SPA
4. Markem-Imaje AG
5. Mettler-Toledo International Inc

Disclaimer: The companies listed above are not ranked in any particular order.

Industry Developments and Future Opportunities:

The track and trace solutions market forecast is estimated on the basis of various secondary and primary research findings, such as key company publications, association data, and databases. Strategies by key players operating in the track and trace solutions market are listed below:

• In November 2023, Sys-Tech Solutions Inc. announced the launch of the UniSecure platform into the market. The platform is a comprehensive product security solution that detects diversion and counterfeiting. It offers unique product identification, traceability, and product verification through smartphones throughout the supply chain process. The newly launched platform caters to pharmaceutical, nutraceutical, medical products, skincare, and other markets.
• In October 2022, Zebra Technologies Corporation announced the new PartnerConnect Location and Tracking Specialization for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect program, the new Location and Tracking Specialization provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits.

Competitive Landscape and Key Companies:

ACG, Axway Software SA, Antares Vision SPA, Markem-Imaje AG, Mettler-Toledo International Inc, Optel Group, SEA Vision Grp, Siemens AG, TraceLink Inc, and Zebra Technologies Corp are among the prominent players profiled in the track and trace solutions market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. These companies focus on geographic expansions and product launches to meet the growing demand from consumers worldwide and increase their product range in specialty portfolios. Their global presence allows them to serve a large customer base, subsequently facilitating market expansion.