US and Europe Pet Snacks and Treats Market Overview and Growth by 2031

The US and Europe pet snacks and treats market size is projected to grow from US$ 20.24 billion in 2023 to US$ 33.09 billion by 2031; the market is expected to register a CAGR of 6.3% during 2023–2031. Innovation in flavors and formulations of pet snacks and treats by key market players are likely to remain key trends in the market.

US and Europe Pet Snacks and Treats Market Analysis

The humanization of pets has led to an increased demand for functional treats that offer additional benefits, such as dental care, joint support, and stress relief, to pets. As pet owners are becoming increasingly aware of pets’ health needs, they are willing to invest in products that claim to provide additional value beyond basic nutrition. This has encouraged manufacturers to innovate and diversify their offerings, catering to specific dietary requirements and preferences. For instance, in March 2024, Barkbox, Inc., a global omnichannel dog brand, announced the expansion of its consumables business in the dog treats category with the launch of its first full collection—The Snack Pack—of seven dog treat flavors. Thus, the rising number of pet owners drives the US and Europe pet snacks and treats market. Moreover, the growth of mobile commerce and advancements in digital payment systems support the adoption of e-commerce platforms, making it an easy process for consumers to purchase pet snacks and treats on the go. This is expected to create substantial growth opportunities for the US and Europe pet snacks and treats market during the forecast period.

US and Europe Pet Snacks and Treats Market Overview

Pet snacks and treats are for rewarding pets. Treats and snacks may not be the complete source of balanced nutrition, but they help in training the pets, support exercise, and are rewarded for good behavior. Treats and snacks are also provided to the pets to provide mental stimulation, promote healthy teeth, reduce plaque buildup, and keep the breath fresh. The increase in the adoption of pets in the US and European countries is a major factor in creating demand for pet snacks and treats. The expansion of retail chains and the availability of pet snacks and treats in supermarkets and hypermarkets, specialty stores, and online retail have made pet snacks and treats more accessible to a wide consumer base in the US and Europe.

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US and Europe Pet Snacks and Treats Market: Strategic Insights

US and Europe Pet Snacks and Treats Market Drivers and Opportunities

Growing Number of Pet Owners

The adoption of dogs and cats in the US and Europe has been on the rise, reflecting a significant cultural shift towards pet ownership and companionship, which drives the market. According to the Shelter Animals Count, 109,000 more dogs were adopted in 2023 than in 2022, and 34,000 more cats were adopted compared to 2022. This trend is driven by various factors, including increased recognition of the emotional and health benefits that pets bring to their owners. Pets, particularly dogs and cats, are known to alleviate stress, reduce loneliness, and improve overall mental health. This understanding has led to a surge in pet adoptions as more individuals and families seek the companionship that pets offer. In recent years, there has been a surging trend of pet ownership in the US and Europe, especially among millennials and Generation Z. According to the 2023–2024 National Pet Owners Survey conducted by the American Pet Products Association (APPA), US households owned approximately 46.5 million cats and 65.1 million dogs. The COVID-19 pandemic has amplified the trend, as more people adopted pets for companionship during lockdowns; this has led to a significant increase in the pet population. People increasingly view pets as integral family members. This shift in perception has led to increased spending on premium and specialized pet products, including snacks and treats. Pet owners purchase these products more frequently and seek out healthier, natural, and gourmet options, reflecting broader consumer trends toward health and wellness.

Rising Preference for E-Commerce Platforms

The adoption of e-commerce platforms has rapidly increased across the US and European countries after the onset of the COVID-19 pandemic, as lockdowns and social distancing measures prompted more consumers to purchase products online. Owing to the convenience and accessibility of online shopping, pet owners have continued to purchase pet snacks and treats from e-commerce sites even after the reopening of physical stores. This shift is propelled by the broad selection of products available online, often exceeding the comparatively small range of products displayed in physical stores. Online platforms offer a variety of brands, flavors, and dietary options, catering to diverse pet needs and preferences. Also, the ease of comparing prices, reading reviews, and accessing detailed product information online enhances the shopping experience, encouraging more consumers to buy pet snacks and treats through e-commerce channels. Thus, the rising preference for e-commerce platforms is expected to create substantial growth opportunities for the US and Europe pet snack and treat market during the forecasting period.

US and Europe Pet Snacks and Treats Market Report Segmentation Analysis

Key segments that contributed to the derivation of the US and Europe pet snacks and treats market analysis are product type, flavor, and distribution channel.

• Based on product type, the US and Europe pet snacks and treats market is bifurcated into dog snacks and cat snacks. The dog snack segment is further segmented into biscuits and cookies, jerky, sticks, strips, chew bones, ring treats, and others. The cat snack segment is further segmented into crunchies, lickable treats, jerky, pillows, and others. The dog snack segment accounted for the largest market share in 2023.
• By flavor, the market is segmented into chicken, beef, lamb, seafood, vegetables, fruits, and others. The chicken segment held the largest market share in 2023.
• In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment dominated the market in 2023.

US and Europe Pet Snacks and Treats Market Share Analysis by Country

The scope of the US and Europe pet snacks and treats market report is further divided into Germany, France, Italy, Spain, the UK, and the Rest of Europe. Spain is expected to record the highest CAGR during the forecast period. The pet snacks and treats market in Spain is experiencing notable growth, driven by evolving trends in pet ownership and care. According to the European Pet Food Industry Federation (FEDIAF), Spain ranked fourth in terms of dog population, with 9.3 million dogs, after Russia, the UK, and Germany—and seventh in terms of cat population, with 5.86 million cats in 2022. In Spain, pets are increasingly seen as family members, a shift that has significantly influenced customer behavior and spending patterns. This humanization of pets has led to massive demand for a diverse range of high-quality pet snacks and treats. Pets are more willing to invest in premium products that enhance their pets' well-being. In addition, pet owners are becoming more conscious of the ingredients in pet products, thereby mirroring broader trends in human food consumption that emphasize health, wellness, and sustainability. This shift has led to a high demand for treats that are free from artificial additives, fillers, and preservatives. In addition, there is a rising interest in functional treats that offer specific health benefits, such as dental care, joint support, and digestive health to pets.

US and Europe Pet Snacks and Treats Market Report Scope

US and Europe Pet Snacks and Treats Market Players Density: Understanding Its Impact on Business Dynamics

The US and Europe Pet Snacks and Treats Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

US and Europe Pet Snacks and Treats Market News and Recent Developments

The US and Europe pet snacks and treats market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the US and Europe pet snacks and treats market are listed below:

• The J.M. Smucker Company's Milk-Bone brand has launched a limited-edition Vanilla Glaze Flavor Biscuit for dogs in partnership with Dunkin'. (Source: J.M. Smucker Company's, Company Website, May 2024)
• Blue Buffalo introduced new holiday-themed dog treats in crunchy and soft textures. (Source: General Mills, Company Website, November 2023)

US and Europe Pet Snacks and Treats Market Report Coverage and Deliverables

The "US and Europe Pet Snacks and Treats Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• US and Europe pet snacks and treats market size and forecast for all the key market segments covered under the scope
• US and Europe pet snacks and treats market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• US and Europe pet snacks and treats market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the US and Europe pet snacks and treats market
• Detailed company profiles