Video Editing Software Market Forecast and Growth 2031

The video editing software market size is projected to reach US$ 3.94 billion by 2031 from US$ 2.43 billion in 2023. The market is expected to register a CAGR of 6.2% in 2023–2031. Rise in content creation and growth in OTT platforms are likely to remain key video editing software market trends.

Video Editing Software Market Analysis

Videos are generated for different purposes, such as entertainment, teaching, and others. Information attractively displayed via videos leads to the demand for video editing software. On social media, audiences frequently watch reels and videos that are edited in an appealing format. Video editing software with vast features leads to its adoption by content creators, marketing campaigns, the education sector, and other users. To create high-quality promotional videos and other movie files, content, and marketing departments use video editing tools in conjunction with video effects software. The TV and film industries also use these programs on a regular basis.

Video Editing Software Market Overview

Video is an effective medium for communication. It forges fast, genuine, and real connections. Video is generated at a tremendous rate for sharing, communicating, watching, or inspiring. Video files can be digitally created, edited, and modified with the aid of video editing software. Video files can be edited and rearranged by users to produce original content. In addition, video editing solutions offer tools for motion tracking, color correction, graphics, audio editing, and video correction and effects. In order to provide users with the ability to produce original video content, some also provide premade assets such as music, sound effects, and avatars.

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Video Editing Software Market: Strategic Insights

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Video Editing Software Market Drivers and Opportunities

Rise in Content Creators to Favor Market

The growing trend of content creators, curators, and community builders generating income from their online works is referred to as the "creator economy." It can involve anything from blogging to social media influencer marketing, producing and selling online courses, and making YouTube videos and podcasts. It also includes companies that provide services to the creators, like advertising agencies, hosting services for videos, and analytics platforms. The amount of tools available for creation, sharing, monetization, and audience growth has significantly increased. The payment company Stripe reports that on its 50 most popular creator platforms, "the number of creators went up by 48% in 2021, compared to 2020." In five years, these 50 platforms alone will support 15.5 million creators if this exponential growth keeps up. Thus, such a rise in content demands video editing software for the attractive content creation.

Rising demand for OTT platform – An Opportunity in the Video Editing Software Market

OTT services are the main trend in the market. It quickly transformed from a specialized streaming service to one of the most widely used TV-watching experiences. OTT market is growing due to a number of factors, including a limited selection of genres, accessibility on a larger range of devices, cheaper costs, and penetration of high-speed internet infrastructure. Video editing software is predicted to grow in popularity and usage throughout the projection period. The primary drivers of market revenue growth include the rapid increase in over-the-top (OTT) platforms and online streaming channels that demands editing software because of the continuous need for video content for entertainment.

Video Editing Software Market Report Segmentation Analysis

Key segments that contributed to the derivation of video editing software market analysis are type and application.

• Based on type, the market is segmented into cloud and on-premise. The on-premise segment held a larger market share in 2023.
• By application, the market is segmented into commercial and personal. The personal segment held the largest share of the market in 2023.

Video Editing Software Market Share Analysis by Geography

The geographic scope of the video editing software market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

In terms of revenue, North America accounted for the largest video editing software market share. The US, Canada, and Mexico are among the key countries in North America. The region is an early adopter of technologically advanced solutions, which is one of the key factors driving the market growth. In addition, the region is home to the majority of the key video editing software market players, which fuels its market share. In addition, the rise in the contecnt cretor in US resulted in the market growth further. For example, in the US, YouTube projected that roughly 390,000 full-time jobs in 2022 were supported by its creators’ work — four times the number of people employed by General Motors, America’s biggest automaker.

Video Editing Software Market Regional Insights

The regional trends and factors influencing the Video Editing Software Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Video Editing Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Video Editing Software Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Video Editing Software Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Video Editing Software Market are:

1. Adobe
2. Animoto Inc.
3. Autodesk Inc.
4. Apple Inc.
5. Avid Technology, Inc.
6. Lightworks

Disclaimer: The companies listed above are not ranked in any particular order.

Video Editing Software Market News and Recent Developments

Video Editing Software Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:

• In November 2023, Meta Platforms launched two new AI-based features for video editing that could be used for posting to Instagram or Facebook. The first is called Emu Video, and it generates four-second-long videos with a prompt of a caption, photo or image, paired with a description. The other is known as Emu Edit which allows users to more easily alter or edit videos with text prompts. (Source: News, 2023)
• In July 2023, Microsoft introduced Microsoft Clipchamp, a natural fit for Microsoft 365 consumers, adding video creation to the suite of productivity tools people use to unlock their creativity. With powerful features in a user-friendly interface accessed through a web browser, Clipchamp makes it easy for anyone to confidently create professional-looking videos with no prior experience.. (Source: Microsoft , Press Release, 2023)

Video Editing Software Market Report Coverage and Deliverables

The “Video Editing Software Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles