Virtual Production Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

Virtual Production Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: Component (Solution and Services) and End User (Movies, TV Series, Commercial Ads, and Online Videos), and Geography

  • Report Code : TIPRE00019499
  • Category : Technology, Media and Telecommunications
  • Status : Data Released
  • No. of Pages : 150
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The virtual production market size is projected to reach US$ 8.53 billion by 2031 from US$ 2.61 billion in 2023. The market is expected to register a CAGR of 15.9% during 2023–2031. The increasing number of production houses globally and enhanced cost and time savings for production houses and content creators are likely to remain key trends and drivers in the market.

Virtual Production Market Analysis

The virtual production market is experiencing significant growth globally. The growth is attributed to the rising number of production houses globally and enhanced cost and time savings for production houses and content creators. Moreover, the increasing usage of virtual production solutions and the surging trend of OTT platforms are anticipated to hold several opportunities for the virtual production market.

Virtual Production Market Overview

Virtual production is a media production technology in which a virtual set is displayed on large LED walls behind a physical set. Teams use real-time 3D engines (game engines) to create a virtual set, display it on the LED wall, and then sync the engines with cameras on set for enhanced realism and depth of perspective.

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Virtual Production Market: Strategic Insights

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Virtual Production Market Drivers and Opportunities

Increasing Number of Production Houses Globally to Favor Market

The increasing number of production houses can drive virtual production in various ways. As more production houses get built, more demand for efficient and cost-effective production methods increases. Virtual production enables production houses to build bigger, innovate more, and deliver high-quality results earlier in the production process. Moreover, virtual production also saves time and costs for many production houses. Virtual scouting originating virtual versions of proposed sets can reduce travel time and additional expenses. Making innovative decisions earlier in the process ensures that the right decisions can be made. Thus, considering the above parameters, the increasing number of production houses globally is driving the virtual production market growth.

Increasing in usage of virtual production solutions.

The increasing usage of virtual production solutions is anticipated to hold several opportunities for the virtual production market. Various industries are implementing virtual production which increases the demand for virtual production solutions. This can invite new players and investments, surging innovations and expansion. Moreover, virtual production is being used not only in media and entertainment but also in advertising, live events, gaming, and others. This variety of virtual production can open new revenue and customer bases.

Virtual Production Market Report Segmentation Analysis

Key segments that contributed to the derivation of the virtual production market analysis are component and end-users.

  • Based on component, the virtual production market is divided into solution and services. The solution segment is anticipated to hold a significant market share in the forecast period.  
  • Based on the end user, the virtual production market is divided into movies, TV series, commercial ads, and online videos. The movie is anticipated to hold a significant market share in the forecast period.

Virtual Production Market Share Analysis by Geography

The geographic scope of the virtual production market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America has dominated the virtual production market. The North America virtual production market is segmented into US, Canada, and Mexico. Also, the market is experiencing significant growth, This growth is attributed to the rising number of production houses globally and enhanced cost and time savings for production houses and content creators in the region. Moreover, the increasing usage of virtual production solutions and the surging trend of OTT platforms are anticipated to hold several opportunities for the North America virtual production market.  Moreover, a strong emphasis on research and development in the developed economies of the US and Canada is forcing the North American players to bring technologically advanced solutions into the market. In addition, the US has a large number of virtual production market players who have been increasingly focusing on developing innovative solutions. All these factors contribute to the region's growth of the virtual production market.

Virtual Production Market Report Scope

Virtual Production Market Regional Insights

The regional trends and factors influencing the Virtual Production Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Virtual Production Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

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Virtual Production Market Market Report Scope

Report Attribute Details
Market size in 2023 US$ 2.61 Billion
Market Size by 2031 US$ 8.53 Billion
Global CAGR (2023 - 2031) 15.9%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Component
  • Solution and Services
By End User
  • Movies
  • TV Series
  • Commercial Ads
  • Online Videos
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • 360Rize
  • INSTA 360
  • Boris FX
  • Epic Games; Inc
  • Brompton Technology Ltd
  • Adobe Inc.
  • Autodesk, Inc
  • WIDIA Corporation
  • HTC Corporation (VIVE)
  • MO-SYS ENGINEERING LTD.
  • Market Players Density: Understanding Its Impact on Business Dynamics

    The Virtual Production Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Virtual Production Market are:

    1. 360Rize
    2. INSTA 360
    3. Boris FX
    4. Epic Games; Inc
    5. Brompton Technology Ltd
    6. Adobe Inc.

    Disclaimer: The companies listed above are not ranked in any particular order.


    virtual-production-market-speedometer

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    Virtual Production Market News and Recent Developments

    The virtual production market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the virtual production market are listed below:

    • Dimension announced the launch of DNEG 360 - combining Dimension’s expertise in realtime production with DNEG’s world-leading visual entertainment services. Alongside the launch of DNEG 360, the company has released an exclusive behind-the-scenes feature: ‘The Evolution of Virtual Production,’ to showcase its advanced virtual production techniques and advancements. (Source: Dimension Company Website, April 2024)
    • Vancouver Film School partnered with Pixomondo (PXO) to provide a new offering to VFS students. Virtual Art Department Content Creation is a 12-week certificate program developed by Pixomondo to teach creatives the fundamentals of content creation for virtual production in VFX. (Source: Pixomondo (PXO) Company Website, April 2024)

    Virtual Production Market Report Coverage and Deliverables

    The “Virtual Production Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

    • Virtual production market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
    • Virtual production market trends as well as market dynamics such as drivers, restraints, and key opportunities.
    • Detailed PEST/Porter’s Five Forces and SWOT analysis.
    • Virtual production market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the virtual production market.
    • Detailed company profiles.
    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset
    Report Coverage

    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered

    Segment Covered

    Component and End User

    Regional Scope

    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope

    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions


    Which region dominated the virtual production market in 2023?

    North America is anticipated to dominate the virtual production market in 2023.

    What are the driving factors impacting the virtual production market?

    The increasing number of production houses globally and enhanced cost and time savings for production houses and content creators are some of the factors driving the virtual production market.

    What are the future trends of the virtual production market?

    The increasing trend of OTT platforms is anticipated to drive the market in the forecast period.

    Which are the leading players operating in the virtual production market?

    The key players holding majority shares in the global virtual production market are 360Rize, INSTA 360, Boris FX, Epic Games Inc, Brompton Technology Ltd, Adobe Inc., Autodesk, Inc, WIDIA Corporation, HTC Corporation (VIVE), MO-SYS ENGINEERING LTD.

    What would be the estimated value of the virtual production market by 2031?

    The global virtual production market is expected to reach US$ 8.53 billion by 2031.

    What is the expected CAGR of the virtual production market?

    The expected CAGR of the virtual production market is 15.9%.

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