Wallpaper Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031

The wallpaper market size is projected to reach US$ 42.55 billion by 2031 from US$ 30.55 billion in 2023. The market is expected to register a CAGR of 4.2% during 2023–2031. The increasing demand for sustainable and eco-friendly products is likely to bring new trends into the market during the forecast period.

Wallpaper Market Analysis

Factors such as cost-effectiveness and good durability of wallpaper, growing demand for interior decoration, and rising construction activities in the region positively impact the wallpaper market. In addition, with rapid urbanization, population growth, and commercial sector development, the construction industry in North America is also growing. The rising availability of eco-friendly and sustainable wallpaper options is a major factor contributing to the wallpaper market growth. Rapid shifts in remodeling business trends, such as remodeling for accessibility, style mashing-up, customizations, and technological integrations, are fueling the demand for wallpapers.

Wallpaper Market Overview

Wallpaper refers to designer patterns, textures, and digital images that are used to decorate walls. It is commonly used for interior decoration in homes and commercial spaces, catering to different aesthetic preferences and functional requirements. It adds a touch of elegance to a residential space or enhances the ambiance of a non-residential environment; wallpaper can be tailored to suit various needs and design preferences. The manufacturers categorize their products on the basis of residential or non-residential usage. Residential wallpapers are designed to meet the specific needs of home environments, with considerations for aesthetics, durability, and ease of installation. Commercial wallpapers, on the other hand, are engineered to withstand higher levels of traffic and wear and tear in public spaces such as offices, hotels, and restaurants. This classification is crucial as it influences the choice of paper, including factors such as thickness and weight, to ensure that the wallpaper meets the specific requirements of its intended environment.

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Wallpaper Market: Strategic Insights

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Wallpaper Market Drivers and Opportunities

Advantages of Vinyl-Based Wallpaper

Vinyl-based wallpaper is gaining popularity among customers owing to its wide range of advantages for both residential and commercial applications. The durability and longevity of vinyl-based wallpaper are among its key benefits; the robust, scratch-resistant nature of vinyl allows it to withstand wear and tear, particularly in high-traffic areas, while maintaining its water-vibrant colors and patterns over time. In addition, the water resistance and washability properties of vinyl-based wallpaper make it ideal for moisture-prone areas such as bathrooms and kitchens, where easy cleaning is essential. This practicality of vinyl-based wallpaper, combined with a wide range of design options enabled by modern printing technologies, allows for creative integration into various designs. This type of wallpaper is also easier to install and remove compared to traditional paper-based options, making them more user-friendly—especially for those who frequently change their décor. Further, a few vinyl wallpapers are designed with low VOC emission, improving indoor air quality and catering to eco-conscious consumers. Thus, the advantages of vinyl-based wallpaper fuel the wallpaper market growth.

Increasing Home Décor and Interior Design Activities

Many end users focus on creating personalized and visually appealing living spaces, boosting the demand for versatile and decorative wallpaper solutions. People are spending more time at home, and homeowners are taking on various decorating tasks, including wallpaper installation. Also, the evolving preferences of the younger generation, such as millennials and Gen Z, contribute to increased wallpaper demand. The demographic group has a greater inclination toward personalized and expressive home décor, often seeking unique wallpaper designs to reflect individual style and create a sense of ambiance in their living space. As a result, manufacturers are introducing a diverse range of patterns, textures, and finishes in wallpapers that cater to consumer needs. For instance, in February 2024, Life n Colors, a renowned luxury wallpaper brand, introduced its latest collection, Suneherii, featuring intricate detailing and a new standard for ultra-luxury wallpaper designs. Also, in March 2024, Lisa Fine, a Texas textile designer, launched Persian Garden, the first wallpaper line, in collaboration with Italy's San Patrignano Design Lab. Furthermore, the rising popularity of home staging, inspiring offices, and real estate photography drives the demand for wallpaper as it enhances the visual appeal of residential properties. Therefore, the rise in home décor and interior design activities is expected to create a significant opportunity for the growth of the wallpaper market during the forecast period.

Wallpaper Market Report Segmentation Analysis

Key segments that contributed to the derivation of the wallpaper market analysis are type and end use.

• Based on type, the wallpaper market is segmented into paper-based, vinyl-based, fabric-based, and others. The vinyl-based segment held the largest share of the market in 2023.
• In terms of end use, the market is bifurcated into residential and non-residential. The non-residential segment dominated the market in 2023.

Wallpaper Market Share Analysis by Geography

The geographic scope of the wallpaper market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

The market for wallpapers is rapidly growing across Asia Pacific, driven by rising urbanization, surging disposable incomes, and growing interest in interior design. As countries in this region experience economic growth, the demand for aesthetically appealing home and office interiors has increased. Wallpaper, being a cost-effective and versatile option for interior decoration, has gained popularity among consumers. Further, the rise in housing developments and a surge in the urban middle-class population are a few factors driving the wallpaper market in Asia Pacific. Asia Pacific has been recognized as one of the prominent markets for wallpaper owing to the surge in construction activities. For instance, government initiatives and policies such as Make-in-India encourage the construction of manufacturing plants in India. The growing number of wallpaper users in numerous residential and commercial sectors will continue to fuel the demand for wallpapers in Asia Pacific during the forecast period. For instance, the construction industry in India is the second largest industry after agriculture, accounting for ~11% of the country's GDP. Key players operating in the Asia Pacific wallpaper market are Asian Paints, Berger Paints, D Décor, Marshalls Wallcoverings, Eximus Wallpaper, Life n Colors, etc. In recent years, major manufacturers have focused on product development and innovation and product portfolio expansion. For instance, in February 2024, Life n Colors, a renowned luxury wallpaper brand, introduced its latest collection—Suneherii—featuring intricate detailing and a new standard for ultra-luxury wallpaper designs.

Wallpaper Market Regional Insights

The regional trends and factors influencing the Wallpaper Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Wallpaper Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Wallpaper Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Wallpaper Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Wallpaper Market are:

1. Milton & King Pty Ltd
2. Walls Republic US
3. A-Street Prints
4. Abigail Edwards
5. Glamora Srl
6. Coordonn?

Disclaimer: The companies listed above are not ranked in any particular order.

Wallpaper Market News and Recent Developments

The wallpaper market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the wallpaper market is mentioned below:

• The Style Sisters partnered with Galerie Wallcoverings. The two-year agreement, brokered by licensing agent Lisle Licensing, will cover the wallpaper and paint category. The new range is set to comprise wallpaper designs, murals, borders, wall stickers, and wall accessories, as well as all forms of paint for interiors, exteriors, and furniture decor. Scheduled for launch this autumn/winter, the range will be eco-friendly and 100% PVC-free, in line with Galerie Wallcoverings’s sustainability policy. Working alongside the Galerie Wallcoverings team, the Style Sisters will be integral to the design and development of the range with the objective of providing consumers with practical, stylish solutions that inspire and encourage them. (Source: Galerie Ltd, Press Release, June 2023)

Wallpaper Market Report Coverage and Deliverables

The "Wallpaper Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Wallpaper market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Wallpaper market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Wallpaper market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the wallpaper market
• Detailed company profiles