Western Europe Shrink and Stretch Sleeve Label Market to Grow at a CAGR of 6.8% to reach US$ 4,627.41 million from 2022 to 2030

Western Europe shrink and stretch sleeve label market size was valued at US$ 2,740.45 million in 2022 and is expected to reach US$ 4,627.41 million by 2030; it is estimated to register a CAGR of 6.8% from 2022 to 2030.

MARKET ANALYSIS

The stretch and shrink sleeve label market in Europe reflects a dynamic landscape driven by evolving consumer preferences, technological advancements, and a focus on sustainable packaging solutions. As the packaging industry in Europe continues to grow, the rising demand for visually appealing and informative labels has led to the increasing propels the adoption of stretch and shrink sleeve labels. These labels offer a versatile solution for product differentiation with vibrant graphics and 360-degree branding. Regulatory compliance and the emphasis on eco-friendly packaging contribute to the attractiveness of sleeve labels, as manufacturers seek sustainable alternatives. The market benefits from innovations in printing technologies, allowing for intricate designs and the incorporation of smart packaging features.

Technological advancements play a crucial role in shaping the landscape, with continuous innovations in printing technologies enabling intricate designs and the integration of smart packaging features. Collaborations within the industry, involving packaging companies, label manufacturers, and end- users, fosters foster an environment of innovation and efficiency. The versatility of stretch and shrink sleeve labels finds applications across diverse sectors, including food and & beverage, pharmaceuticals, and personal care, contributing to the market's market sustained growth.

GROWTH DRIVERS AND CHALLENGES

Shrink and stretch sleeve labels provide 360-degree coverage for vibrant and visually appealing graphics. The labels allow brands to differentiate their products through creative packaging designs and label shapes. These labels are tamper-evident and ensure the integrity of packaged products. The food & beverage industry is highly competitive, and shelf appeal plays a significant role in food and beverage demand. Portable and single-serve packaging are gaining popularity in the industry. Further, shrink sleeves are designed to conform tightly to the contours of product containers when exposed to heat during the application. The conforming properties allow the labels to adapt to various shapes and sizes of bottles, jars, containers, and other items. The snug fit creates an attractive and seamless appearance on the packaging. Shrink sleeves also serve as effective tamper-evident seals, providing an additional layer of security for packaged products. However, stretch and shrink sleeve labels are made from plastics such as polyvinyl chloride, polyethylene, and polyethylene terephthalate. The materials pose challenges in terms of recyclability, and their presence in the waste stream can contribute to environmental concerns. The widespread use of stretch and shrink sleeve labels generates plastic waste, posing environmental risks.

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Western Europe Shrink and Stretch Sleeve Label Market: Strategic Insights

Western Europe Shrink and Stretch Sleeve Label Market

• Market Size 2022
  US$ 2,740.45 Million
• Market Size 2030
  US$ 4,627.41 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• Western Europe

Market Segmentation

Material

• Polyvinyl Chloride
• Polystyrene
• Polyethylene Terephthalate
• Polyethylene

Product Type

• Shrink Sleeves
• Stretch Sleeves

Printing Technology

• Flexographic
• Digital Printing
• Rotogravure Printing

End Use Industry

• Food & Beverages
• Pharmaceuticals
• Chemicals
• Consumer Goods
• Personal Care & Cosmetics
• Automotive & Transportation

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REPORT SEGMENTATION AND SCOPE

The "Western Europe Shrink and Stretch Sleeve Label Market Analysis and Forecast to 2030" is a specialized and in-depth study focusing significantly on Western Europe market trends and growth opportunities. The report aims to provide an overview of the Western Europe market with detailed market segmentation on the basis of material, product type, printing technology, end-use industry, and country. The report provides key statistics on the use of shrink and stretch sleeve labels across the region, along with their demand in major countries. In addition, the report provides a qualitative assessment of various factors affecting the shrink and stretch sleeve label market performance in major countries. It also includes a comprehensive analysis of the leading players in the shrink and stretch sleeve label market and their key strategic developments. Analysis of the market dynamics is also included to help identify the key driving factors, market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.

The ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of Western Europe shrink and stretch sleeve label market, which helps understand the entire supply chain and various factors influencing the market growth.

SEGMENTAL ANALYSIS

The Western Europe shrink and stretch sleeve label market is segmented on the basis of material, product type, printing technology, and end-use industry. Based on material, the market is segmented into polyvinyl chloride, polystyrene, polyethylene terephthalate, polyethylene, and others. Polyvinyl chloride is a versatile thermoplastic polymer known for its clarity, flexibility, and cost-effectiveness. It is often preferred for its ability to efficiently conform to the shape of packaging when heat is applied during the shrinking process. It offers a substantial shrink ratio. In the case of stretch sleeve labels, polyvinyl chloride is employed for its flexibility and durability. Based on product type, the market is bifurcated into shrink sleeves and stretch sleeves. Shrink sleeves are made from flexible plastic material that shrinks tightly to the contours of the packaging when exposed to heat. Shrink sleeves are typically made from materials such as polyvinyl chloride, polyethylene terephthalate, or other plastic films. Based on printing technology, the market is segmented into flexographic, digital printing, rotogravure printing, and others. Flexographic printing technology is known for its high-quality printing and cost-effectiveness. Therefore, the technology is a preferred choice for shrink and stretch sleeve label manufacturing. It is a repeatable process suitable for high-volume label production and adapts to various film types and thicknesses commonly used in sleeve production. Based on the end-use industry, the market is segmented into food & beverages, pharmaceuticals, chemicals, consumer goods, personal care & cosmetics, automotive & transportation, and others. Stretch and shrink-sleeve labels play a crucial role in the food & beverages industry, serving both functional and marketing purposes. Stretch and shrink-sleeve labels are widely used in food and beverage products such as juices, energy drinks, and alcoholic beverages. The protective seal of these labels prevents food and beverage products from being opened intentionally or unintentionally.

Shrink and Stretch Sleeve Label Market – by Product Type, 2022 and 2030

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REGIONAL ANALYSIS

The report provides a detailed overview of the Western Europe shrink and stretch sleeve label market with respect to major countries, including Germany, France, Italy, the UK, the Netherlands, and the Rest of Western Europe. Germany accounted for the largest share of the Western Europe shrink and stretch sleeve label market and was valued at over US$ 1,200 million in 2022. Germany marks the presence of food and beverage manufacturers and is a hub for mid-sized businesses operating in the region. The market in France is expected to reach over US$ 600 million by 2030. The market in Italy is expected to record a CAGR of ~7% from 2022 to 2030. The convenience-driven lifestyle of Western European customers plays a pivotal role in the growth of the stretch and shrink sleeve label market. As people lead increasingly busy lives, the need for packaged food products has upsurged.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Initiatives taken by the key players operating in the shrink and stretch sleeve label market are listed below:

In April 2023, Berry announced the expansion of its leading film manufacturing facility in Lewisburg, Tennessee.

IMPACT OF COVID-19 PANDEMIC/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION

Before the COVID-19 pandemic, many countries across Western Europe reported economic growth. The key manufacturers invested in the research and development of shrink and stretch sleeve labels. They also focused on expanding geographic reach through mergers and acquisitions to cater to a broad customer base. Before the pandemic, the shrink and stretch sleeve label market reported steady growth due to increasing demand from the chemicals & materials industry. During the pandemic, supply chain disruptions, raw material and labor shortages, and operational difficulties created a demand and supply gap, adversely affecting the growth of the chemicals & materials industry. Manufacturers reported challenges in sourcing raw materials and ingredients from suppliers, impacting the production rate of shrink and stretch sleeve labels.

The demand and supply gap was also recorded in several regions due to fluctuating demand from the chemical & materials industry. In 2021, rising vaccination rates contributed to improvements in the overall conditions in different countries, which led to conducive environments for the chemicals & materials industry. The sales of shrink and stretch sleeve labels increased with the resumption of production and sales operations of companies operating in the chemical & materials industry. The increasing demand for high-quality shrink and stretch sleeve label solutions in these industries has propelled the growth of the shrink and stretch sleeve label market.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

CCL Industries Inc., Huhtamaki Oyj, Berry Global Group Inc., Amcor Plc, Coveris Management GmbH, Stratus Packaging SAS, KP Holding GmbH & Co KG, Fuji Seal International Inc, Oerlemans Plastics BV, Maca Srl are among the key players operating in the shrink and stretch sleeve label market.

Western Europe Shrink and Stretch Sleeve Label Report Scope