Ad Fraud Detection Tools Market Size, Share, and Growth 2022-2028
Ad Fraud Detection Tools Market: Strategic Insights
Ad Fraud Detection Tools Market
-
CAGR (2021 - 2028)17.1% -
Market Size 2021
US$ 252.92 Million -
Market Size 2028
US$ 762.89 Million
Market Dynamics
GROWTH DRIVERS
- Increasing digital advertising spend
- Rise of mobile advertising
- Sophisticated ad fraud techniques
- Stricter regulations
- Growing demand for ad fraud detection solutions
- Increased awareness about ad fraud
FUTURE TRENDS
- Increased adoption of AI and ML-powered solutions
- Real-time detection and prevention of ad fraud
- Integration of blockchain technology for transparency and security
- Development of advanced analytics tools for fraud detection
- Growth of ad verification and brand safety solutions
- Focus on mobile ad fraud detection
- Increased collaboration between industry players to combat ad fraud
OPPORTUNITIES
- Increasing adoption of advanced technologies like AI and ML
- Growing demand for real-time ad fraud detection
- Expansion of digital advertising to emerging markets
- Rise of programmatic advertising
- Increasing partnership between ad tech companies and ad fraud detection providers
- Growing awareness among advertisers about the impact of ad fraud on ROI
Key Players
- AppsFlyer Ltd
- Adjust GmbH
- Branch Metrics Inc
- FraudScore
- Interceptd App Samurai Inc
- Machine Advertising Limited
- Perform cb LLC
- Scalarr Inc
- Singular Labs Inc
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Type - Website
- Mobile
End User - E Commerce
- Travel
- Finance
- Gaming
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