Hair Color Market Scope And Analysis

Hair Color Market Report Scope

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. However, the pandemic caused temporary closures of beauty salons, which forced many consumers to do their own hair color at home. This increased the demand for hair colors across the residential sector. Also, as people were mandated to stay at home, they engaged in various DIY activities which positively impacted the hair color sales. However, as supermarkets, hypermarkets, shopping malls, and stores that sell non-essential products remained shut during the initial phase of the pandemic, people relied on e-commerce retail channels such as Amazon.com, eBay, and SnapDeal.

By the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations including lockdowns and travel bans. Various stores including supermarkets, departmental stores, shopping malls, and mom-and-pop stores were permitted to reopen which also increased the sale of hair color products. All these factors positively influenced the hair color market growth.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global hair color market include Arctic Fox; Coty Inc.; Henkel AG and Co., KGAA; and Kao Singapore Pte. Ltd.; Revlon, Inc.; Hygienic Research Institute Pvt. Ltd; L’oréal S.A.; Wella Operations US LLC; Unilever PLC; and PZ Cussons Beauty LLP; among others. These companies are highly involved in merger and acquisition activities to expand their geographic footprints and enhance their expertise. Additionally, these companies are adopting innovative marketing strategies such as digital marketing, social media marketing, and innovative ad campaigns to enhance their brand image in the minds of potential consumers.