Manuka Honey Market Size, Segments, and Trends by 2028
Manuka Honey Market: Strategic Insights
Manuka Honey Market
-
CAGR (2019 - 2028)5.9% -
Market Size 2019
US$ 741.69 Million -
Market Size 2028
US$ 1,238.15 Million
Market Dynamics
GROWTH DRIVERS
- Increasing consumer awareness of Manuka honey's health benefits
- Rising demand for natural and organic products
- Growing popularity of alternative medicine
- Expanding distribution channels and online sales
- Increasing global trade and globalization
FUTURE TRENDS
- Increased focus on traceability and authenticity
- Technological advancements in quality testing
- Growing demand for sustainable and ethical sourcing
- Rise of personalized nutrition and wellness products
- Integration of Manuka honey into functional foods and beverages
- Expansion of the global middle class and rising disposable incomes
OPPORTUNITIES
- Product diversification (Manuka honey-based products)
- Premiumization and niche marketing
- Strategic partnerships and collaborations
- Expansion into emerging markets
- Innovation in packaging and branding
- Sustainability initiatives
Key Players
- Arataki Honey
- Capilano Honey Ltd
- COMVITA
- Kirksbees Honey
- Manuka Health
- Midland Holdings
- OHA Honey
- Pure Honey New Zealand
- Streamland Biological Technology Limited
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Nature
- Organic and Conventional
Type
- UMF 5+/MGO 83 mg/kg
- UMF 10+/MGO 263 mg/kg
- UMF 15+/MGO 514 mg/kg
- UMF 20+/MGO 829 mg/kg
Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Stores