Marketing Cloud Platform Market Scope And Analysis

Report Code : TIPRE00003303
Category : Technology, Media and Telecommunications

No. of Pages : 150

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Marketing Cloud Platform Market Scope and Growth by 2031

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Market Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	7.2%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Component Platform Services By Deployment Private Cloud Public Cloud Hybrid Cloud By Enterprise Size Small and Medium-sized Enterprises Large Enterprises By Marketing Function Advertising Branding Designing
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Adobe Acquia Inc IBM Corporation Oracle Corporation Salesforce Inc SAP SE Teradata Corporation The Nielson Company US LLC Teradata Corporation CM Group

Marketing Cloud Platform Market News and Recent Developments

The marketing cloud platform market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the marketing cloud platform market are listed below:

Salesforce announced a new edition of the marketing cloud to help small businesses drive growth efficiently with CRM, AI, and data. Marketing cloud growth connects marketing automation with sales, service, and commerce, all built on Salesforce’s trusted customer platform, Einstein 1. In addition, Salesforce revealed that marketers can get started with Data Cloud at no cost, providing them with the trusted first-party data needed to leverage AI to create more personalized customer experiences. (Salesforce, Press Release, February 2024)
WPP and Google Cloud announced a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients, including The Coca-Cola Company, L’Oréal and Nestlé. As part of the collaboration, Google Cloud's advanced-gen AI tools will be used with WPP's proprietary marketing and advertising data. This will enable WPP’s clients to create brand- and product-specific content using gen AI, to gain deeper insights into their target audiences, to accurately predict and explain content effectiveness, and to optimize campaigns with ongoing adaptive processes. (Google LLC, Press Release, April 2024)

Marketing Cloud Platform Market Report Coverage and Deliverables

The “Marketing Cloud Platform Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

Marketing cloud platform market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
Marketing cloud platform market trends, as well as market dynamics such as drivers, restraints, and key opportunities
Detailed PEST/Porter’s Five Forces and SWOT analysis
Marketing cloud platform market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the marketing cloud platform market
Detailed company profiles