Sex Toys Market Scope And Analysis

Sex Toys Market Report Scope

Covid-19 Impact:

The COVID-19 pandemic affected economies and industries in various countries across the globe. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including healthcare industry. The pandemic has affected every aspect of life including education, economics, industry, and sexual life as well. The social distancing and lockdown policies imposed by government has limited the contact with close and casual partners. This has also limited the recreational activity and sexual interaction among partners. Thus, limitation in sexual interaction and unavailability of partners has been increased inclination towards sex toys. The immediate result of pandemic is panic buying which also includes the sex related products. As per the article published by national library of medicine in 2022, the sale of sex-related products increased during lockdown in 2020, doubling in countries such as Australia, Colombia, Denmark, and the UK, and even tripling in New Zealand. Sales in France, Italy, and Spain outpaced the estimated targets by 94%, 124%, and 300%, respectively. In India, Ireland, and the United States, a 65%, 177%, and 30% increase in sex toy sales was recorded, respectively. In 2020, Chinese-manufactured sex-related production increased by over 50%, with consumers including France, the United States, and Italy. Thus, social distancing, forced cohabiting, isolation, and restrictions on movement had a substantial impact on all aspect of individuals’ lives and their sexuality that has positive impact on the global sex toys market.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global sex toys market include Crave, Lovehoney Group Ltd., BMS Factory, TENGA Co., Ltd., Fun Factory GmbH, WOW Tech International GmbH, LELO, Lifestyles Healthcare PTE LTD, and UNBOUND among others. These companies focus on new product launches and geographical expansions to meet the growing consumer demand worldwide and increase their product range in specialty portfolios. They have a widespread global presence, which provides them to serve a large set of customers and subsequently increases their market share.