Social Media Analytics Market Scope And Analysis

Report Code : TIPTE100000194
Category : Technology, Media and Telecommunications

No. of Pages : 150

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Social Media Analytics Market Scope and Analysis by 2028

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Social Media Analytics Market Report Scope

Report Attribute	Details
Market size in 2023	US$ 8.37 Billion
Market Size by 2031	US$ 42.90 Billion
Global CAGR (2023 - 2031)	22.7%
Historical Data	2021-2022
Forecast period	2024-2031
Segments Covered	By Component Solutions Services By Application Customer Experience Management Competitive Intelligence Sales & Marketing Management By Deployment Cloud and On-Premise By Organization Size Large Enterprises and SMEs
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Cision Ltd Hootsuite Inc IBM Corporation Meltwater NV Oracle Corporation Qualtrics International Inc Salesforce com Inc Sprout Social Inc Talkwalker

Social Media Analytics Market News and Recent Developments

The social media analytics market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the social media analytics market are listed below:

Social media has emerged as a critical channel for brands to engage with their audiences, and according to Muck Rack’s 2023 State of PR report, two of the top three platforms in communications strategies are Instagram (75%) and Twitter (72%). Muck Rack is thrilled to announce its partnership with the social media analytics tool Keyhole, which allows customers to include Keyhole's social listening platform as an add-on to a Muck Rack subscription. (Source: Muck Rack Company Website, November 2023)
Concept BIU, India's Media Monitoring, PR Measurement, & Analytics front runner, launched a fast, high-end, holistic, and customizable social media analytics & intelligence service. This service arms corporate clients with accurate and timely social media updates, trends & on-ground intelligence at the click of a few buttons. (Source: Concept BIU Company Website, March 2022)

Social Media Analytics Market Report Coverage and Deliverables

The “Social Media Analytics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

Social media analytics market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
Social media analytics market trends, as well as market dynamics such as drivers, restraints, and key opportunities.
Detailed PEST/Porter’s Five Forces and SWOT analysis.
Social media analytics market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the social media analytics market.
Detailed company profiles.