Trade Promotion Management Software Market Scope And Analysis

Report Code : TIPRE00012304
Category : Technology, Media and Telecommunications

Status : Published
No. of Pages : 190

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Trade Promotion Management Software Market Analysis Report 2023 to 2030

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Trade Promotion Management Software Market Report Scope

Report Attribute	Details
Market size in 2022	US$ 1.28 Billion
Market Size by 2030	US$ 2.69 Billion
Global CAGR (2022 - 2030)	9.7%
Historical Data	2020-2021
Forecast period	2023-2030
Segments Covered	By Component Solution and Services By Deployment Type Cloud and On-premise By Application Large Enterprises and Small & Medium Size Enterprises By Industry Vertical Retail & Consumer Goods Pharmaceutical IT & Services Manufacturing
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Wipro Ltd PSignite Group Inc Aera Technology TELUS o9 Solutions Inc Oracle Corp SAP SE UpClear Anaplan Inc

Trade Promotion Management Software Market Recent Developments:

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the trade promotion management software market. A few recent key trade promotion management software market developments are listed below:

In January 2023, Oracle announced a series of new cloud capabilities. Price Hub extends Oracle Retail Merchandising Cloud Services to automate the pricing process so retailers can easily make purchase price updates for a range of products to maximize sales and margins. New promotion capabilities in Oracle Retail Customer Engagement Cloud Services help retailers drive incremental revenue and profitability by executing more personalized and compelling offers. The cloud services are running on Oracle Cloud Infrastructure (OCI).
In February 2022, SAP released feature pack 6 for SAP Trade Promotion Management, further extending SAP leadership in consumer products sales processes.
In September 2020, TELUS worked with AFS Technologies and Exceedra to address a variety of business concerns. The company has always been committed to supporting clients' potential, from ensuring real-time access to information to optimizing the last steps to market to securing shelf space and instantly connecting with customers.