Virtual Reality And Augmented Reality In Retail Market Scope And Analysis

Report Code : TIPRE00006606
Category : Technology, Media and Telecommunications

No. of Pages : 150

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Virtual Reality and Augmented Reality in Retail Market Scope and Key Players Analysis by 2028

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Virtual Reality and Augmented Reality in Retail Market Report Scope

Report Attribute	Details
Market size in 2023	US$ 6.1 Billion
Market Size by 2031	US$ 60.09 Billion
Global CAGR (2023 - 2031)	33.1%
Historical Data	2021-2022
Forecast period	2024-2031
Segments Covered	By Component Hardware Software Services By Application Advertising and Marketing Try On Solutions Planning and Designing By Retail Type Jewellery Apparel Beauty & Cosmetics Furniture
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Epson America Inc Marxent Google LLC Infosys Ltd Intel Corporation Microsoft Corporation PTC Inc Qualcomm Technologies Inc Retail VR

Virtual Reality and Augmented Reality in Retail Market News and Recent Developments

The virtual reality and augmented reality in the retail market are evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in virtual reality and augmented reality in the retail market are listed below:

Apple released its first mixed-reality headset, Vision Pro, with 600 new apps and games. Among these were forays into augmented reality (AR) and virtual reality (VR) from major retailers, taking advantage of the capacity to offer consumers more interactive eCommerce journeys. The Vision Pro app presents headset users with a 3D shopping experience, enabling them to peruse products and assemble outfits. Additionally, the integration of the Apple SharePlay feature for FaceTime video calls enables the retailer to provide real-time advice from stylists in this lifelike environment. (Source: Apple, Press Release, February 2024)
Zero10 offers digital solutions through AR mirrors leveraged in-store and in-window displays to brands like Tommy Hilfiger and Coach. Tommy Hilfiger also uses technology company Zero10′s AR Mirrors in Europe as a part of their Shawn Mendes campaign and to promote their recent launch of puffer jackets. Meanwhile, Coach employs Zero10′s AR Mirror and AR storefront to publicize their Tabby bag and Holiday Season campaigns (Source: Zero10, Press Release, April 2024)

Virtual Reality and Augmented Reality in Retail Market Report Coverage and Deliverables

The “Virtual Reality and Augmented Reality in Retail Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

Virtual reality and augmented reality in retail market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
Virtual reality and augmented reality in retail market trends, as well as market dynamics such as drivers, restraints, and key opportunities
Detailed PEST/Porter’s Five Forces and SWOT analysis
Virtual reality and augmented reality in retail market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for virtual reality and augmented reality in the retail market
Detailed company profiles