3D Audio Market Analysis Report & Growth Outlook 2030
3D 音频市场规模预计将从 2023 年的 72.2 亿美元增至 2031 年的 231 亿美元。预计 2023-2031 年期间该市场的复合年增长率将达到 15.7%。播客和现场娱乐中使用 3D 音频可能仍是市场的主要趋势。
3D音频市场分析
媒体和娱乐行业的不断发展以及现代 AV 技术的引入推动了3D 音频市场的增长 。3D 音频制造商专注于将混音技术融入硬件,以在 3D 空间中为听众提供增强的音乐(声音)。此外,游戏行业的蓬勃发展也推动了 3D 音频市场的发展。此外,对在线 3D 音乐流媒体的日益增长的倾向为 3D 音频市场参与者提供了有利可图的机会。此外,许多在 3D 音频市场运营的公司都参与了产品开发。例如,2023 年 2 月,实时参与 API 的先驱和领先平台 Agora, Inc. 宣布推出 Agora 3D Spatial Audio;这是一种解决方案,使开发人员能够在实时数字体验中添加动态、沉浸式音频。同样,在 2022 年 1 月,Audioscenic 与 Razer 和 THX 合作推出了一款具有 3D 波束成形技术和头部跟踪 AI 的桌面条形音箱。因此,市场参与者不断增长的创新正在推动 3D 音频市场的增长。
3D 音频市场概览
3D 音频是指一系列沉浸式音频技术,旨在让听众沉浸在声音之中。与单声道和立体声体验相比,3D 音频的主要目标是以一种复制消费者在现实世界中听到声音的方式重现音频。3D 音频的优势体现在许多不同的应用中,例如游戏、电影、音乐和 VR/AR 体验。3D 音频越来越多地用于视频游戏、VR/AR 以及移动设备、平板电脑、游戏平台等上的其他应用中。随着消费者不断追求逼真的体验,3D 音频市场将见证巨大的增长。
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3D 音频市场:
复合年增长率(2023 - 2031)15.7%- 2023 年市场规模
72.2 亿美元 - 2031年市场规模
231亿美元
市场动态
- HRTF 在媒体和娱乐行业的应用不断增加,游戏行业也因此获得巨大增长
- 播客和现场娱乐中 3D 音频的使用
- 3D 音频技术进步
关键人物;主力;重要一员
- 巴可公司
- 杜比实验室
- 奥罗科技
- 声音粒子 SA
- XPERI 控股公司
- Waves Audio 有限公司
- 森海塞尔电子有限公司
- 弗劳恩霍夫
- 威世索尼克斯
- THX有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 硬件
- 软件
- 服务
- 消费类电子产品
- 汽车
- 媒体和娱乐
- 赌博
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
3D 音频市场驱动因素和机遇
HRTF 在媒体和娱乐领域的应用日益广泛,市场前景看好
头部相关传输函数 (HRTF) 等先进技术在媒体和娱乐行业中的应用日益广泛。全球 3D 音频市场的参与者正在努力融合 HRTF 技术,以改善用户体验。当使用耳机在智能手机上观看电影时,3D 音频比 2D 音频更具沉浸感。在电影行业中,当镜像声音通过位于空间四面的各种扬声器从多个方向到达耳朵时,HRTF 集成会模拟 3D 音频。HRTF 适用于各种声音设备,包括耳机,以提供独特的环绕声效果。消费者越来越有兴趣安装能够利用 HRTF 提供的体验的家庭影院 系统。使用 HRTF 的消费者将获得一项名为杜比数字 (Dolby Digital) 的认证,该认证基于环绕声效果。HRTF 处理也是使用软件模拟的,无需使用任何外部硬件即可产生环绕声。
此外,耳机制造商正在投资集成 HRTF 技术的产品,为用户提供最佳的 3D 听觉环境。2023 年 1 月,JBL 扩展了其新的 JBL Quantum 系列耳机。在其首款无线游戏耳机 JBL Quantum TWS 取得成功后,该公司还推出了该系列的下一款产品 JBL Quantum TWS Air。因此,HRTF 在媒体和娱乐领域的使用不断增加,推动了 3D 音频市场的增长。
3D 音频技术进步
尽管 3D 音频软件对音乐制作产生了重大的直接影响,但未来还有更大的潜力。随着这些技术的进步,它们预计将从根本上改变制作公司创作、聆听和欣赏音乐的方式。此外,人工智能和机器学习等技术的进一步进步可能会增强 3D 音频软件的潜力。声音分层自动化或交互式音频体验可能会开启音乐制作的全新时代。因此,技术进步正在推动 3D 音频硬件和软件音乐制作方法的范式转变。
3D 音频市场报告细分分析
有助于得出 3D 音频市场分析的关键部分是组件和最终用途行业。
- 根据组件,3D 音频市场分为硬件、软件和服务。硬件部分将在 2023 年占据相当大的市场份额。
- 根据最终用途行业,市场细分为消费电子、汽车、媒体和娱乐、游戏等。媒体和娱乐部门在 2023 年占据了最大的市场份额。
3D 音频市场份额(按地区)分析
3D音频市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。
亚太地区占据 3D 音频市场的最大份额,其次是欧洲和美国。此外,预计亚太地区在预测期内的复合年增长率最高。亚太地区 3D 音频市场的增长归因于该地区各种 消费电子 制造商、汽车制造商和娱乐行业的存在,这些行业对放大器产生了巨大的需求。此外,电视机和智能手机等消费电子产品的使用日益增多、可支配收入水平的提高、智能和先进设备的日益普及以及本地 3D 音频提供商的存在是推动该地区市场增长的一些因素。中国凭借其高生产能力和低劳动力成本在亚太地区占据 3D 音频市场的最大份额。
3D 音频市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 72.2亿美元 |
2031 年市场规模 | 231亿美元 |
全球复合年增长率(2023 - 2031) | 15.7% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
3D 音频市场新闻和最新发展
3D 音频市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。下面列出了 3D 音频市场的一些发展:
- AVer Information Inc. 宣布推出其天花板扬声器电话系统 FONE700。FONE700 适用于任何大小的房间,其尖端技术可无缝集成我们的视听产品套件。最先进的 3D 音频跟踪系统可实现精确的视听精度,确保最佳性能以满足您的会议需求。FONE700 提供独特的 3D 音频跟踪技术,可精确定位和跟踪每个扬声器的确切位置,并通过 CAM550 会议摄像机调整摄像机以获得最佳视野。(来源:AVer Information Inc,新闻稿,2024 年 3 月)
- Agora, Inc. 宣布了两项新产品功能——AI 噪音抑制和 3D 空间音频。AI 噪音抑制是一种新的音频解决方案,可消除会议中的背景噪音,例如打字、宠物、孩子、咳嗽或房间回声,只留下人声。(来源:Agora, Inc,新闻稿,2023 年 2 月)
3D 音频市场报告覆盖范围和交付成果
“3D 音频市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:
- 3D 音频市场规模以及范围涵盖的所有主要细分市场的全球、区域和国家/地区预测
- 3D 音频市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的 PEST/波特五力分析和 SWOT 分析
- 3D 音频市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及 3D 音频市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The US is holding the major market share of 3D audio market in 2022.
The rise in use of HRTF in media & entertainment sector and proliferation of gaming industry are the drivers for the 3D audio market.
The global market size of 3D audio market by 2030 will be US$ 19.07 billion.
The key players, holding majority shares, in 3D audio market includes Dolby Laboratories Inc, Auro Technologies, SONY ELECTRONICS INC., Sennheiser electronic GmbH & Co. KG, and Fraunhofer
The use of 3D audio in podcasts can be one of the trends of the 3D audio market.
India is anticipated to grow with the highest CAGR over the forecast period.
The List of Companies - 3D Audio Market
- Barco NV
- Dolby Laboratories Inc
- Auro Technologies
- Sound Particles S.A.
- XPERI HOLDING CORPORATION
- Waves Audio Ltd.
- Sennheiser electronic GmbH & Co. KG
- Fraunhofer
- VisiSonics
- THX Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.