4K TV Market Strategies and Share 2031
4K 电视市场规模预计将从 2023 年的 1.9134 亿美元增至 2031 年的 10.764 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 24.1%。不断变化的消费者偏好可能仍是市场的主要趋势。
4K 电视市场分析
- 由于消费者对更高画质的需求,全球 4K 电视市场正在迅速扩张。随着人们寻求更加身临其境的观看体验,分辨率和清晰度更高的 4K 电视正变得越来越受欢迎。这种需求是由人们对更清晰的图像和更鲜艳的色彩的需求推动的,尤其是在更大的屏幕上。
- 此外,各种娱乐平台上 4K 内容的激增也推动了市场扩张。流媒体提供商、广播公司和内容创作者正在创建庞大的 4K 素材库,例如电影、电视节目和体育赛事。因此,消费者被迫升级到 4K 电视才能正确欣赏这些内容,从而推动市场发展。
4K 电视市场概况
- 4K 电视是具有 4K 分辨率的电视。这意味着电视有 3,840 个水平像素和 2,160 个垂直像素,总共约 830 万像素。4K 电视的分辨率通常在设备规格中列为“3840 x 2160”。
- 4K 电视的像素数量是普通全高清 (1920 x 1080) 电视的四倍。即使是在相同尺寸的电视显示屏上,由于像素密度增加,4K 电视的画质也更明亮、更细腻。这种差异在大屏幕电视上尤其明显。
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4K 电视市场:战略洞察
复合年增长率(2023 - 2031)24.1%- 2023 年市场规模
1.9134 亿美元 - 市场规模 2031
10.764 亿美元
市场动态
- 科技进步日新月异
- 消费者偏好不断变化
- 消费者对超高清技术设备的需求不断增长
关键人物
- LG 电子公司
- 海信集团股份有限公司
- Vu Technologies Pvt.Ltd.
- 索尼公司
- 夏普公司
- 华硕科技股份有限公司
- 荷兰皇家飞利浦公司
- 电子公司
- 松下公司
- 群创光电股份有限公司。
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 52 英寸以下
- 52 65 英寸
- 65英寸以上
- 住宅
- 商业的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
4K 电视市场驱动因素和机遇
科技进步日新月异
- 主要的 4K 电视制造商正专注于开发新的技术解决方案以提升其地位。例如,2021 年 6 月,一家设计、开发和销售消费电子产品的中国企业 TCL 推出了其首项新技术——微型 LED,其小型 LED QLED 4K Android 11 电视 C825。微型 LED 背后的技术使用比标准 LED 更紧凑的 LED。由于 LED 体积小,OEM 可以在给定空间内安装更多 LED,从而控制固定电视/显示器。因此,市场参与者的此类进步将推动市场的增长。
消费者对超高清技术设备的需求不断增长
- 消费者对超高清技术设备的需求正在急剧增加。至少 3840 x 2160 像素(830 万像素;4K)的显示分辨率标准被称为 DHD 技术。该技术可在不牺牲图像质量的情况下产生高度精细和清晰的图像,这使制造商能够生产更大的电视,同时为消费者提供更美观、更丰富多彩的图像。
- 例如,根据英国行业情报供应商Broadband TV News 的数据,UHD 在德国电视机市场的份额在 2021 年 4 月上升至 75%。2021年第一季度,德国售出了约 145 万台电视,其中约 110 万台为 UHD 型号。因此,由于客户对 DHD 技术设备的需求增加,4K 电视市场正在扩大。
4K 电视市场报告细分分析
有助于得出 4K 电视市场分析的关键部分是屏幕尺寸和最终用途。
- 按照屏幕尺寸来看,4K电视市场分为52英寸以下、52-65英寸、65英寸以上。
- 根据最终用途,市场分为多模激光器和单模激光器。
- 根据应用,市场分为住宅和商业。
4K 电视市场份额(按地区)分析
- 4K 电视市场报告包括对五个主要地理区域的详细分析,其中包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
- 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖 4K 电视市场动态,例如影响区域市场的驱动因素、趋势和机会。
- 此外,该报告还涵盖 PEST 分析,其中涉及影响这些地区 4K 电视市场的重大因素的研究。
4K 电视市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 1.9134亿美元 |
2031 年市场规模 | 10.764 亿美元 |
全球复合年增长率(2023 - 2031) | 24.1% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按屏幕尺寸
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
4K 电视市场新闻和最新发展
4K 电视市场通过收集主要和次要研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了 4K 电视市场的一些发展情况:
- 三星在印度发布了 Crystal Vision 4K 电视系列。这款新智能电视内置了 IoT 中心,该系列产品还支持多语音助手等功能。(资料来源:三星,公司网站,2023 年 8 月)
- 印度最大的消费电子公司三星在班加罗尔三星歌剧院举行的“Unbox & Discover”活动上推出了超高端 Neo QLED 8K、Neo QLED 4K 和 OLED 电视,宣告人工智能电视新时代的到来。2024 年推出的 Neo QLED 8K、Neo QLED 4K 和 OLED 电视系列通过强大的人工智能驱动解决方案提升您的家庭娱乐体验。(来源:三星,简报,2024 年 4 月)。
4K 电视市场报告覆盖范围及成果
“4K 电视市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的 4K 电视市场规模和预测。
- 4K 电视市场趋势以及市场动态,如驱动因素、限制因素和关键机遇。
- 详细的 PEST/波特五力分析和 SWOT 分析。
- 4K 电视市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新的市场发展。
- 行业格局和竞争分析涵盖市场集中度、热图分析、知名参与者以及 4K 电视市场的最新发展。
- 详细的公司简介。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The global 4K TV Market is expected to grow at a CAGR of 24.1% during the forecast period 2023 - 2031.
Growing technological advancement is one of the major factors driving the 4K TV Market.
Evolving consumer preferences are anticipated to play a significant role in the global 4K TV Market in the coming years.
The leading players operating in the 4K TV Market are LG Electronics, Inc., Hisense Corporation Limited, Vu Technologies Pvt. Ltd., Sony Corporation, Sharp Corporation, Asus Tek Corporation, Koninklijke Philips N.V., Electronic Corporation, Panasonic Corporation, Innolux Corporation.
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Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The List of Companies
1. Changhong
2. Haier Inc.
3. Hisense International Co. LTD
4. LG Electronics
5. Panasonic Corporation
6. Samsung Electronics Co. Ltd.
7. Sharp Corporation
8. Sony Corporation
9. Toshiba Corporation
10. VIZIO Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.