A2P SMS and CPaaS Market Forecast (2024-2031)
A2P SMS 和 CPaaS 市场规模预计将从 2023 年的 754.8 亿美元增至 2031 年的 1341.3 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 7.5%。A2P SMS 和 CPaaS 在客户支持和服务中的整合可能仍是市场的主要趋势。
A2P SMS 和 CPaaS 市场分析
由于当前的市场趋势及其在预测期内可预见的影响,A2P SMS 和 CPaaS 市场具有增长前景。A2P SMS 和 CPaaS 市场的增长得益于诸如自动化通信工作流程和流程的需求不断增加以及客户对 CPaaS 解决方案的需求不断增长等因素。人工智能等先进技术的出现为 A2P SMS 和 CPaaS 市场增长提供了丰厚的机会。
A2P SMS 和 CPaaS 市场概览
应用程序到个人短信 (A2P SMS) 是一种用于向个人手机发送短信的软件应用程序。A2P SMS 也称为商业短信、专业短信或企业短信。从银行接收账户余额短信、从在线商店接收折扣代码或从医生接收预约提醒都是 A2P SMS 短信的一些示例。CPaaS 是一个可配置的短信平台,可帮助管理 SMSC、应用程序和其他消息传递实体之间的连接。CPaaS 提供了一个广泛的框架来管理实时通信,每秒可传输数万条消息,同时无需每次都手动配置每个实例。
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A2P SMS 和 CPaaS 市场:
复合年增长率(2023 - 2031)7.5%- 2023 年市场规模
754.8 亿美元 - 2031年市场规模
1341.3亿美元
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市场动态
- 自动化通信工作流程和流程的需求日益增长,客户对 CPaaS 解决方案的需求也日益增长
- 在客户支持和服务中整合 A2P SMS 和 CPaaS
- 人工智能等先进技术的出现
关键人物;主力;重要一员
- 8x8 公司
- AVAYA 公司
- IntelePeer 云通讯
- MessageBIRD BV
- Plivo 公司
- 思科系统
- Twilio 公司
- Vonage 控股公司
- VOXIMPLANE(Zingaya, Inc.)
- 和 Wazo Communication Inc
区域概况
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- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
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- 解决方案
- 服务
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- 信息
- 嗓音
- 电子邮件
- 网页推送
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- 中小企业
- 大型企业
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- 信息技术和电信
- 金融保险业协会
- 零售与电子商务
- 卫生保健
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
A2P SMS 和 CPaaS 市场驱动因素和机遇
日益需要实现通信工作流程和流程的自动化以利于市场
为了满足通信需求,消费者越来越需要实现通信工作流程和流程的自动化。因此,企业越来越多地采用 A2P SMS 和通信平台即服务 (CPaaS) 解决方案。A2P SMS 和 CPaaS 提供了一套全面的工具和 API,用于将 SMS、语音和聊天等实时通信功能集成到应用程序和服务中。组织越来越多地利用自动短信通知来让客户了解他们的订单、推广产品和服务,以及向员工发送会议提醒。
人工智能等先进技术的出现
AI 越来越多地被整合到 CPaaS 和 A2P SMS 平台中,以实现跨渠道组合的更有效编排,并使客户和企业的互动更有意义。AI 可以预测不同客户在旅程各个阶段的需求,为每个客户生成有针对性的内容,并使他们能够在自己的时间和通过自己选择的渠道与品牌沟通。CPaaS 解决方案通过 AI 带来实时分析功能 - 例如在语音通话/短信期间推断客户情绪的能力,以及在每次互动中提高 CSAT 的行动建议。最后,AI 可以帮助企业全面了解与客户的所有互动,并在跨渠道的零散对话中建立连续性。
A2P SMS 和 CPaaS 市场报告细分分析
有助于得出 A2P SMS 和 CPaaS 市场分析的关键部分是。
- 根据组件,A2P SMS 和 CPaaS 市场分为解决方案和服务。解决方案部分将在 2023 年占据相当大的市场份额。
- 按渠道划分,市场分为消息(聊天应用和短信)、语音、电子邮件、网络推送等。消息(聊天应用和短信)部分预计将在 2023 年占据相当大的市场份额。
- 就企业规模而言,市场分为中小型企业和大型企业。大型企业在 2023 年占据了最大的市场份额。
- 就行业而言,市场细分为 IT 和电信、BFSI、零售和电子商务、医疗保健等。预计 IT 和电信行业将在 2023 年占据相当大的市场份额。
A2P SMS 和 CPaaS 市场份额按地区分析
A2P SMS 和 CPaaS 市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美和中美。
北美的 A2P SMS 和 CPaaS 市场正在经历显著增长,这受到北美企业对 A2P SMS 和 CPaaS 解决方案的需求不断增长以及技术进步等多种因素的推动。
A2P SMS 和 CPaaS 市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 754.8亿美元 |
2031 年市场规模 | 1341.3亿美元 |
全球复合年增长率(2023 - 2031) | 7.5% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
A2P SMS 和 CPaaS 市场新闻和最新发展
A2P SMS 和 CPaaS 市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了 A2P SMS 和 CPaaS 市场的一些发展情况:
- Syniverse 是“全球连接性最强的公司”,已被创新、电信和娱乐领域的区域领导者 DOCOMO PACIFIC 选为其在关岛和北马里亚纳群岛联邦网络中终止应用到人 (A2P) 流量的主要提供商。与 Syniverse 达成的这项协议使 DOCOMO PACIFIC 在关岛和北马里亚纳群岛联邦的用户能够更可靠地从企业和其他组织接收一次性密码、预约提醒和其他重要短信。(来源:Syniverse,新闻稿,2024 年 4 月)
- 领先的 CPaaS 公司 Route Mobile Limited(“Route Mobile”)已与 Vodafone Idea Limited(“VIL”)达成独家合作伙伴关系,为 VIL 网络(包括以前的 Vodafone 和 Idea 网络)上的所有 A2P SMS 流量部署和实施其端到端 A2P 货币化解决方案套件。作为此安排的一部分,Route Mobile 将通过部署其人工智能/机器学习 (AI/ML) 驱动的分析防火墙解决方案为 VIL 提供全面的 A2P 货币化解决方案(来源:日立有限公司,新闻稿,2023 年 8 月)
- 国际连接推动者 BICS 推出了其通信平台即服务 (CPaaS) 产品,为企业提供了一个可定制的工具箱,可轻松通过 API 将语音、短信和 WhatsApp 消息等通信服务集成到他们的服务和工作流程中。(来源:BICS,新闻稿,2023 年 10 月)
A2P SMS 和 CPaaS 市场报告覆盖范围和交付成果
“A2P SMS 和 CPaaS 市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内涵盖的所有关键细分市场的全球、区域和国家层面的 A2P SMS 和 CPaaS 市场规模和预测
- A2P SMS 和 CPaaS 市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的 PEST/波特五力分析和 SWOT 分析
- A2P SMS 和 CPaaS 市场分析涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及 A2P SMS 和 CPaaS 市场的最新发展
- 详细的公司简介
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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Country Scope
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Frequently Asked Questions
Integration of A2P SMS and CPaaS in customer support and service is anticipated to play a significant role in the global A2P SMS and CPaaS market in the coming years.
The global A2P SMS and CPaaS market is expected to grow at a CAGR of 7.5% during the forecast period 2024 - 2031.
The leading players operating in the A2P SMS and CPaaS market are 8x8 Inc.; AVAYA Inc.; IntelePeer Cloud Communication; MessageBIRD B.V.; Plivo Inc.; Cisco System; Twilio Inc.; Vonage Holding Corp.; VOXIMPLANE (Zingaya, Inc.); and Wazo Communication Inc.
The increasing need to automate communication workflows & processes and the growing demand for CPaaS solutions among customers are the major factors driving the A2P SMS and CPaaS market.
North America is expected to dominate the A2P SMS and CPaaS market with the highest market share in 2023.
The A2P SMS and CPaaS market size is projected to reach US$ 134.13 billion by 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.