A2P SMS Market Size, Share, Growth | Global Report [2025]
2017 年 A2P SMS 市场规模为 441.2 亿美元,预计在 2017 年至 2025 年预测期内复合年增长率为 4.1%,到 2025 年将达到 605.5 亿美元。
过去几年,A2P SMS 市场经历了显著的增长和采用率,预计未来几年将经历显著的增长和采用率。SMS 的无处不在确保最大限度地接触到即使是在最偏远地区的客户,这促使营销人员转向这一沟通渠道。使用 SMS 进行营销和其他相关活动的稳定倾向非常有效,因此被各个垂直行业采用。除此之外,SMS 还被用于安全认证目的,这对 BFSI 垂直行业来说具有很高的价值。A2P SMS 的高采用率导致 A2P SMS 的收入超过了 P2P SMS,并促使公司在其中推出创新产品和解决方案。亚太地区A2P SMS 市场预计在未来几年将实现 4.7% 的复合年增长率。
市场洞察
短信的普遍性使得信息能够直接到达最终客户
A2P SMS 是应用程序和用户之间通过消息服务进行的通信,用于各种目的。随着智能手机的发展以及 OTT 播放器在市场上的出现,MNO 从 P2P(点对点)消息服务中获得的收入急剧下降。然而,全球 MNO 的 A2P SMS 收入却同时增加。这一因素正在加强 A2P 市场的增长。
A2P 消息传递供应商创建业务即服务平台
专业的 A2P SMS 公司有能力通过合作将技术和商业模式带给运营商,使运营商能够部署无需 CAPEX 或 OPEX 的 A2P SMS 平台,并几乎立即开始享受 A2P SMS 带来的好处。在这种安排下,平台提供商不仅负责技术,还负责集成和平台维护以及客户支持。尽管运营商有机会,但有时他们无法利用 A2P SMS。A2P SMS 的传递和管理需要大量资源和时间,但网络运营商不会将其放在如此重要的位置,而是投资新技术来解决上述两个因素。
A2P 短信市场 – 类型洞察
根据类型,A2P SMS 市场分为传统和托管消息服务、云 API 消息平台。目前,A2P SMS 在各种企业中越来越受欢迎,因为它可以接触大众并实现营销目标。这是一种向最终用户发送批量短信的新兴技术,如果充分利用其潜力,可以为运营商带来有效而高效的结果。云 API 用于在云计算领域构建应用程序。它提供了一个可以存储数据的平台,应用程序可以通过数据相互交互。特定于供应商的交互以及跨平台交互都可以通过此界面进行。对于组织来说,这种类型的消息传递的额外优势是可以利用云服务的优势。高增长率和高采用率背后的主要原因是它为最终用户提供了便利和便利,使他们能够在短时间内快速轻松地开发应用程序并实现按消息收费等收费。因此,A2P SMS 市场中的云 API 消息平台预计将在预测期内为市场参与者提供大量有利可图的商机。
A2P 短信市场 – 应用洞察
A2P SMS 拥有广泛而广泛的应用组合,并已用于各种活动,例如交互式、推送内容服务、促销活动、客户关系管理服务和其他各种服务。全球 A2P SMS 市场的应用部分大致分为推送内容服务、交互式服务、促销活动、客户关系管理服务和其他服务,包括信息服务、劳动力管理。交互式服务涉及客户对完成特定查询或任务的响应。通常,A2P SMS 中交互式服务的最佳用途是用于开通各种社交网络帐户的双因素身份验证。通过 SMS 工具检查用户的真实性被证明是最有效的方法。交互式服务的第二大用户是营销活动家。他们通过与大众建立联系来发挥其巨大作用。媒体和娱乐、银行和金融以及零售业是当今与客户建立联系的交互式 SMS 服务的最大用户之一。这一因素极大地推动了 A2P SMS 市场的发展。
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A2P SMS 市场:
复合年增长率(2017 - 2025)4.1%- 2017 年市场规模
441.2 亿美元 - 2025 年市场规模
605.5 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 安纳姆科技
- CLX 通讯公司
- DIMOCO 欧洲有限公司
- 信息技术有限公司
- Trillian 集团
- 泰恩泰克有限公司
- Syniverse 技术有限公司
- Tanla Solutions 有限公司
- TWILIO, INC.
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 传统和托管消息服务
- 云 API 消息平台
- 推送内容服务
- 互动服务
- 促销活动
- CRM 服务
- 其他服务
- 中小企业
- 大型企业
- 金融保险业协会
- 媒体与娱乐
- 旅行与交通
- 酒店业
- 零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
市场主动性和新发展被视为全球 A2P SMS 市场中最常采用的策略。以下列出了 A2P SMS 市场中一些参与者最近采用的一些策略:
2018 年:CLX 以 1.48 亿丹麦克朗的价格完成了对 Unwired Communication ApS(丹麦哥本哈根)的收购,以现金和无债务的方式收购。2017
年:CLX 收购 Dialogue Group Ltd。Dialogue Group 是 CLX 的竞争对手,尤其是在澳大利亚和英国国家。此次收购使 CLX 成为移动云通信市场
2016 年:DIMOCO 收购了匈牙利领先电信服务提供商 Telekom New Media zrt 的优质短信业务。这进一步巩固了 Dicomo 作为匈牙利市场领先运营商计费提供商的地位。
A2P SMS 市场报告范围
报告属性 | 细节 |
---|---|
2017年市场规模 | 441.2亿美元 |
2025 年市场规模 | 605.5 亿美元 |
全球复合年增长率(2017 - 2025) | 4.1% |
历史数据 | 2015-2016 |
预测期 | 2018-2025 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
全球 A2p 短信市场 – 细分
全球 A2P SMS 市场 – 按类型
- 云 API 消息平台
- 传统和托管消息服务
全球 A2P SMS 市场 – 按应用划分
- 推送内容服务
- 互动服务
- 促销活动
- CRM 服务
- 其他服务
全球 A2P SMS 市场 – 按最终用户
- 中小企业
- 大型企业
全球 A2P SMS 市场 – 按垂直行业
- 金融保险业协会
- 媒体与娱乐
- 旅行与交通
- 酒店业
- 零售
- 其他的
全球 A2P SMS 市场 – 按地区划分
北美
- 我们
- 加拿大
- 墨西哥
欧洲
- 法国
- 德国
- 意大利
- 西班牙
- 英国
- 挪威
- 瑞典
- 丹麦
- 匈牙利
- 保加利亚
- 黑山
- 塞尔维亚
- 欧洲其他地区
亚太地区 (APAC)
- 日本
- 中国
- 印度
- 澳大利亚
- 巴基斯坦
- 孟加拉国
- 缅甸
- 泰国
- 马来西亚
- 亚太地区其他地区
中东和非洲 (MEA)
- 沙特阿拉伯
- 南非
- 阿联酋
- 南美洲 (SAM)
- 巴西
全球 A2P SMS 市场 - 公司简介
- ANAM 技术
- CLX 通讯公司
- DIMOCO 欧洲有限公司
- 信息技术有限公司
- Trillian 集团
- 泰恩泰克有限公司
- Syniverse 技术有限公司
- Tanla Solutions 有限公司
- Twilio 公司
- Nexmo 公司
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of Companies - Global A2P SMS Market
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
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Below is the breakup of our primary respondents by company, designation, and region:
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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
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