广告欺诈检测工具市场分析及预测(按规模、份额、增长、趋势)2028

  • Report Code : TIPRE00019813
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 143
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Ad Fraud Detection Tools Market Size & Growth Report 2021, 28

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[研究报告] 广告欺诈检测工具市场预计将从 2021 年的 2.5292 亿美元增长到 2028 年的 7.6289 亿美元;预计 2021 年至 2028 年期间的复合年增长率为 17.1%。

随着互联网用户数量的增长,由于多个数字广告平台的出现,对数字广告的需求也在增加。数字广告现在更加复杂、个性化和相关。消费者在线上花费的时间比以往任何时候都多,数字广告提供了一种接触多设备和多渠道消费者的理想方式。营销人员还能够以前所未有的精准度瞄准消费者。品牌不再局限于人口统计和企业统计数据,而是可以根据数千种生活方式、个性、行为和购买意向细分变量瞄准最有可能购买的精确受众。根据 V12 网站的数据,移动设备是当今数字广告增长的主要驱动力,占数字广告支出的 70% 以上和总媒体支出的四分之一以上。此外,美国人每天花在屏幕上的时间超过 10 个小时,其中约 5 个小时花在智能手机上。

数字广告的出现导致数字广告欺诈行为增加,也给公司造成了许多收入损失。例如,根据 mFilterIt 2021 年 11 月的数据,到 2022 年,数字广告欺诈估计将使品牌因欺诈活动损失约 440 亿美元,占总支出的 45%。此外,欺诈者不断开发技术来欺骗生态系统,而科技公司则不断发展以寻找阻止这些欺诈者的方法。因此,为了防止此类广告欺诈发生在品牌和广告商身上,mFilterIt 等公司为数字广告欺诈提供了全面的解决方案。该解决方案使用复杂的算法来主动监控表面和暗网空间,然后使用人工智能和机器学习将它们转换为有意义且可操作的报告,帮助品牌托管人和社区所有者主动保护其社区成员的身份和隐私免受任何潜在伤害。因此,随着数字广告的增长,数字广告欺诈活动也在增加,这推动了全球对广告欺诈检测工具的需求。

 

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广告欺诈检测工具市场:

广告欺诈检测工具市场
  • Ad Fraud Detection Tools Market
    复合年增长率(2021 - 2028 年)
    17.1%
  • 2021 年市场规模
    2.5292 亿美元
  • 2028 年市场规模
    7.6289 亿美元

市场动态

增长动力
  • 財政部
  • 財政部
  • 財政部
未来的趋势
  • 財政部
  • 財政部
  • 財政部
机会
  • 財政部
  • 財政部
  • 財政部

关键人物;主力;重要一员

  •  
  • AppsFlyer 有限公司
  • 调整有限公司
  • 分支指标有限公司
  • 欺诈评分
  • Interceptd(App Samurai Inc.)
  • 机器广告有限公司
  • Perform(cb), 有限责任公司
  • Scalarr 公司
  • Singular Labs, Inc.

区域概况

Ad Fraud Detection Tools Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Ad Fraud Detection Tools Market类型
  • 网站和移动端
Ad Fraud Detection Tools Market最终用户
  • 电子商务
  • 旅行
  • 金融
  • 赌博
  • 其他的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。



 

COVID-19 疫情对全球广告欺诈检测工具市场的影响

2020年,随着新冠疫情的爆发,各国纷纷实施全国封锁,数字技术的市场规模也随之扩大。越来越多的人出于各种原因使用一个或多个数字平台,例如在家办公 (WFH)、通过银行数字应用程序进行在线交易或通过移动/数字钱包进行交易。与此同时,只需点击一下鼠标,广告欺诈行为也随之增加。这给公司带来了各种收入损失。例如,matchseries.com 的数据显示,2020 年全球因广告欺诈造成的损失总额达到 350 亿美元,而 Campaign Asia 于 2020 年 12 月发布的一份报告发现,广告欺诈窃取了全球 20% 的在线广告支出。这些数字有助于说明广告欺诈给企业带来的问题的严重程度,而企业可用的广告平台和选项种类繁多,这意味着浪费的程度可能有很大差异。不仅中小企业成为如此大量欺诈流量的受害者,许多全球最大的公司也受到影响。因此,广告欺诈检测工具也被更多企业采用。因此,全球广告欺诈检测工具市场在 2020 年实现了正增长。

 

 

广告欺诈检测工具市场洞察

 

预测期内,人工智能和机器学习的使用将推动广告欺诈检测工具市场的发展

由于具有自学能力,人工智能 (AI) 和机器学习 (ML) 的使用有助于应对最新类型的广告欺诈。基于人工智能的欺诈检测系统遵循 ML 算法,可帮助系统从可疑活动(点击、广告展示)中学习并构建多层保护。这种类型的系统不仅可以改进和调整自身以应对最新类型的广告欺诈,而且还可以在比传统系统更广泛的数据点中识别模式。平均而言,基于人工智能 (ML) 的欺诈检测系统一次可以分析 80 多个维度,甚至可以检测出最复杂的广告欺诈,例如 Methbot 广告欺诈。

 

 

广告欺诈检测工具市场 – 基于类型的市场洞察

根据类型,广告欺诈检测工具市场分为网站和移动端。2021 年,移动端引领了广告欺诈检测工具市场,占据了更大的市场份额。

 

广告欺诈检测工具市场 – 基于最终用户的市场洞察

根据最终用户,广告欺诈检测工具市场细分为电子商务、旅游、金融、游戏和其他。2021 年,金融领域引领广告欺诈检测工具市场,占据最大市场份额。

广告欺诈检测工具市场中的参与者采用合并、收购和市场计划等策略来维持其在市场中的地位。以下列出了一些主要参与者的发展:

  • 2021 年 2 月,Adjust GmbH 被 Applovin Corporation 收购。此次收购将以单一套件的形式提供一流的解决方案,让全球每个应用开发者都可以轻松获得衡量、分析、增长和盈利解决方案。
  • 2020 年 2 月,App Samurai Inc.(移动增长平台)在由 212 家企业领投的一轮融资中获得了 240 万美元的投资,其他参投方包括 collective spark、500 startups 和 Degerhan Usluel,总投资额达到 460 万美元。App Samurai 将利用这笔资金开发其产品组合并致力于全球扩张。

 

广告欺诈检测工具市场报告范围

报告属性细节
2021 年市场规模2.5292亿美元
2028 年市场规模7.6289亿美元
全球复合年增长率(2021 - 2028)17.1%
历史数据2019-2020
预测期2022-2028
涵盖的领域按类型
  • 网站和移动端
按最终用户
  • 电子商务
  • 旅行
  • 金融
  • 赌博
  • 其他的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  •  
  • AppsFlyer 有限公司
  • 调整有限公司
  • 分支指标有限公司
  • 欺诈评分
  • Interceptd(App Samurai Inc.)
  • 机器广告有限公司
  • Perform(cb), 有限责任公司
  • Scalarr 公司
  • Singular Labs, Inc.
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

公司简介 

  • AppsFlyer 有限公司       
  • 调整有限公司         
  • 分支指标有限公司         
  • 欺诈评分            
  • Interceptd(App Samurai Inc.)    
  • 机器广告有限公司       
  • Perform[cb], 有限责任公司     
  • Scalarr 公司            
  • Singular Labs, Inc.           
  • TrafficGuard 私人有限公司         
  • ADEX(Samoukale 企业有限公司)
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors responsible for the growth of ad fraud detection tools market?

Growth in Managing & Monitoring Advertising Campaigns
Surge in Digital Advertisement

What are the market opportunities for ad fraud detection tools market?

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the globe. Therefore, the rising number of SMEs across the globe focusing toward online marketing creates a lucrative opportunity for ad fraud detection tools market players..

Which type-based segment has the largest market share in 2020?

On the basis of type, the ad fraud detection tools market is segmented into website and mobile. Ad frauds are the act of generating revenue using fraudulent digital advertising techniques. Usually, this is categorized into two broad terms: desktop (website) and mobile ad frauds. With an increasing number of mobile users globally and less protection on mobile devices, fraudulent activities are more observed on mobile devices. And with larger mobile ad fraud detection & prevention tools, the mobile segment dominates the market.

Who are the major vendors in the ad fraud detection tools market?

Key companies in the ad fraud detection tools market include Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; FraudScore; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; Scalarr Inc.; Singular Labs, Inc.; TrafficGuard Pty Ltd; and ADEX (Samoukale Enterprises Limited).

What is the future trend for ad fraud detection tools market?

The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection.

Which region has the largest market share in the ad fraud detection tools market?

North America held the largest market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.

The List of Companies - Ad Fraud Detection Tools Market

  1. AppsFlyer Ltd.        
  2. Adjust GmbH          
  3. Branch Metrics, Inc.            
  4. FraudScore             
  5. Interceptd (App Samurai Inc.)          
  6. Machine Advertising Limited            
  7. Perform[cb], LLC                 
  8. Scalarr Inc.             
  9. Singular Labs, Inc.               
  10. TrafficGuard Pty Ltd            
  11. ADEX (Samoukale Enterprises Limited)

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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