2023 年非洲移动增值服务和批发语音运营商市场规模价值 29.3 亿美元,预计到 2031 年将达到 54.9 亿美元;预计 2025 年至 2031 年的复合年增长率为 8.3%。OTT 服务日益增长的重要性可能会带来新的市场趋势。
非洲移动增值服务和批发语音运营商市场分析
非洲移动用户数量不断增长、VoIP 服务日益普及以及对数字内容的需求不断增长,推动了非洲移动增值服务和批发语音运营商市场的增长。此外,5G/6G 网络的不断扩大以及移动货币和金融科技解决方案使用率的不断提高预计将为区域市场增长创造各种机会。
非洲移动增值服务和批发语音运营商市场概况
移动增值服务在电信行业中发挥着关键作用,其范围已超越了传统的语音通话、短信和数据服务。移动增值服务丰富了用户体验,增加了营业收入并提高了利润率。移动增值服务是移动内容服务,可以是联属营销中的一次性和基于订阅的付费内容。采用移动增值服务可以证明是一种经济有效的策略,企业可以通过各种渠道(包括短信、电子邮件、社交媒体和移动应用程序)进行自我推广。移动增值服务可以通过提供额外的功能和服务来增强客户体验。
批发语音运营商是一种提供批量语音呼叫服务的解决方案,可让公司以较低的成本进行国际和国内通信。批发语音运营商涉及呼叫路由和 VoIP 技术,突出了显著的优势和可扩展的解决方案。批发语音运营商的主要优势之一是与传统电信方法相比,它们可以节省大量成本,这得益于有竞争力的定价和高效的运营管理。通过利用批发语音服务的优势,企业可以获得更低的通话费率,从而大幅降低通信费用。这主要是因为批发提供商的运营规模较大,使他们能够与底层运营商谈判达成更好的交易。
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非洲移动增值服务和批发语音运营商市场:
复合年增长率(2025 - 2031)8.3%- 2023 年市场规模
29.3 亿美元 - 2031 年市场规模
54.9 亿美元
市场动态
- 非洲移动用户数量不断增长
- VoIP 服务的日益普及
- 对数字内容的需求不断增加
- 顶级服务的重要性日益增加
- 5G 和 6G 网络日益受到关注,移动货币和金融科技解决方案的使用日益增多
关键人物
- 奥兰治南非公司
- 蒂利尔科技
- 珍珠系统赞比亚有限公司
- Cellfind 有限公司
- 萨法里通讯有限公司
- 艾克斯泰尔
- 非洲电信公司
- 泰尔塔克全球
- 非洲电话商店
- 塔塔通讯有限公司
区域概况
- 非洲
市场细分
- 移动增值服务类型
- 批发语音运营商服务
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
非洲移动增值服务和批发语音运营商市场驱动因素和机遇
非洲移动用户数量不断增长
移动行业不断为非洲人民带来连接,并投资于网络容量和覆盖范围的扩大,以帮助人们与周围的社区和环境互动。根据全球移动通信系统协会 (GSMA) 的报告,在非洲,2021 年 40% 的成年人口已接入移动互联网服务。此外,截至 2021 年底,非洲有 5.15 亿人订阅了移动服务,占总人口的 46%,比 2020 年增加了近 2000 万人。预计到 2025 年将新增约 1 亿用户,使总用户数达到 6.13 亿,占该地区人口的 50%。预计到 2025 年,埃塞俄比亚和尼日利亚这两个人口最多的国家将占新增用户的三分之一左右。移动用户数量的增加对移动增值服务产生了巨大的需求。随着越来越多的人开始使用移动技术,这些服务变得越来越重要,包括短信服务 (SMS) 和多媒体消息服务 (MMS)、移动电子邮件和即时通讯、基于位置的服务、移动货币和移动广告。
移动网络的扩展促进了更好的连接,这对于依赖强大基础设施来处理增加的通话量的批发语音服务至关重要。此外,随着移动用户数量的增加,尤其是在新兴市场,国际和运营商间语音流量也随之增加。批发运营商受益于这种对跨境和网络高效且经济高效的语音呼叫路由需求的增加。此外,在移动普及率迅速增长的非洲地区,批发运营商对于维持网络互联互通和允许用户拨打经济实惠的国际电话至关重要,从而推动批发语音流量的增长。因此,移动用户数量的增长正在推动对移动增值服务和批发语音运营商服务的需求。
VoIP 服务的普及率不断提高
由于用于互联网语音协议 (VoIP) 通话的光纤电缆网络已建立且不断扩展,南非的电话营销、客户服务和呼叫中心业务正在增长。由于通话质量和可靠性的大幅提高,每年都有越来越多的非洲企业从传统的铜线电话转向 VoIP 电话。根据 SEACOM 的报告,由于云采用率的提高和数字化转型计划,南非的云语音服务每年增长 12%。VoIP 在企业的全渠道和统一通信中发挥着重要作用,这已成为许多成功公司的首选通信模式。此外,南非能够访问网络的人数正在迅速增长,这使得非洲企业和个人能够安装 VoIP 解决方案。根据 The New Wave 的报告,2023 年,约有 30% 的南非人口能够上网。VoIP 改善了现有的 IP 网络,减少了对昂贵基础设施投资的需求。这种成本优势促进了采用,并为批发运营商带来了更大的语音流量。此外,由于南非提供具有成本效益的解决方案,国际呼叫中心合同(尤其是来自英国和美国的合同)的增加也促进了这一增长。与传统电话网络相比,VoIP 服务可以实现更便宜的国际通话,这在成本敏感度较高的非洲至关重要。这吸引了更多消费者和企业采用 VoIP,从而增加了路由这些呼叫的批发语音运营商的流量。因此,非洲各地越来越多地采用 VoIP 服务,刺激了该国对批发语音运营商的需求,从而促进了市场增长。
非洲移动增值服务和批发语音运营商市场报告细分分析
促成非洲移动增值服务和批发语音运营商市场分析的关键部分是服务类型。
- 根据服务类型,非洲移动增值服务和批发语音运营商市场分为移动增值服务和批发语音运营商服务。移动增值服务部门在 2023 年占据了市场主导地位。
- 在移动增值服务方面,市场细分为移动货币、移动广告、短信服务 (SMS) 和多媒体消息服务 (MMS)、移动电子邮件和即时通讯、基于位置的服务等。移动货币领域在 2023 年占据了市场主导地位。
- 在批发语音运营商服务方面,非洲移动增值服务和批发语音运营商市场分为语音终端、互连计费和欺诈管理。语音终端部分在 2023 年占据了市场主导地位。
非洲移动增值服务和批发语音运营商市场份额按地区分析
非洲移动增值服务和批发语音运营商市场细分为尼日利亚、南非、肯尼亚、坦桑尼亚、刚果民主共和国、乌干达、马达加斯加、尼日尔、马拉维、赞比亚、乍得、卢旺达、刚果 B、加蓬、塞舌尔和非洲其他地区。非洲的移动连接继续推动数字化转型和社会经济进步。根据 GSMA 报告,2023 年非洲的独立移动用户为 4.89 亿,普及率为 43%。在整个非洲,手机是主要的通讯和上网方式。随着更多价格实惠的智能手机进入市场和网络基础设施的改善,4G 和 5G 扩展正在增长。根据同一报告,2023 年,4G 的采用加速,部分原因是年轻消费者对更快互联网速度的需求不断增长。未来五年,该地区的采用率将增加一倍以上,达到 45%。5G 势头也在增强;然而,5G 部署的最初重点是工业区和城市地区,这些地方对该技术的需求更大。到 2030 年,5G 预计将为撒哈拉以南非洲地区的经济贡献 110 亿美元,占移动整体经济影响的 6% 以上。通过移动增值服务和批发语音运营商提供的增强服务的需求不断增长。消费者寻求超越基本语音和文本的服务,例如娱乐(音乐、视频流)、教育、移动医疗 (mHealth) 和金融服务(移动货币)。例如,在肯尼亚和尼日利亚等国家,M-Pesa 和 Airtel Money 等移动货币平台彻底改变了人们转账和支付的方式,将移动金融服务嵌入到数百万人的日常生活中。这些因素增加了对移动增值服务的需求,这些服务与传统电信产品混合在一起,导致对数据和增值功能的需求增加。
非洲移动增值服务和批发语音运营商市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 29.3亿美元 |
2031 年市场规模 | 54.9 亿美元 |
全球复合年增长率(2025 - 2031) | 8.3% |
史料 | 2022-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按服务类型
|
覆盖地区和国家 | 非洲
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
非洲移动增值服务和批发语音运营商市场新闻和最新发展
非洲移动增值服务和批发语音运营商市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了非洲移动增值服务和批发语音运营商市场的一些发展情况:
- 国际金融公司 (IFC) 为 Airtel Africa plc 的三家子公司提供了新的融资,旨在为撒哈拉以南非洲的 3700 多万用户提供高速移动连接。IFC 的 2 亿美元贷款支持 Airtel Africa 网络的扩建和现代化,以及对其分销基础设施的进一步投资,并继续关注农村地区。
[来源:国际金融公司 (IFC),新闻稿,2024 年]
- 泛非洲运营商 Orange 的布基纳法索分公司选择 Vox Solutions 作为其网络流量的国际应用到个人 (A2P) 短信服务 (SMS) 和语音网关。这种合作关系保证了向 Orange 布基纳法索的客户和国际企业安全可靠地传输 A2P 消息。
(来源:Orange,新闻稿,2024 年)
非洲移动增值服务和批发语音运营商市场报告范围和交付成果
“非洲移动增值服务和批发语音运营商市场规模和预测(2021-2031 年)”对市场进行了详细分析,涵盖以下领域:
- 非洲移动增值服务和批发语音运营商市场规模以及范围内涵盖的所有关键细分市场的国家级预测
- 非洲移动增值服务和批发语音运营商市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的 PEST 和 SWOT 分析
- 非洲移动增值服务和批发语音运营商市场分析,涵盖主要市场趋势、区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及非洲移动增值服务和批发语音运营商市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The incremental growth expected to be recorded for the Africa mobile value added services and wholesale voice carrier market during the forecast period is US$ 2.56 billion.
The Africa mobile value added services and wholesale voice carrier market is expected to reach US$ 5.49 billion by 2031.
The key players holding majority shares in the Africa mobile value added services and wholesale voice carrier market are Tata Communications, Orange SA, Airtel Africa, MTN Group Management Services (Pty) Ltd, and Safaricom.
Growing importance of over-the-top services, which is anticipated to play a significant role in the Africa mobile value added services and wholesale voice carrier market in the coming years.
Growing number of mobile subscribers in Africa, growing adoption of VoIP services, and increasing demand for digital content are the major factors that propel the Africa mobile value added services and wholesale voice carrier market.
The Africa mobile value added services and wholesale voice carrier market was estimated to be US$ 2.93 billion in 2023 and is expected to grow at a CAGR of 8.3% during the forecast period 2023 - 2030.
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The List of Companies - Africa Mobile Value Added Services and Wholesale Voice Carrier Market
- Orange SA
- Tilil Technologies
- Pearl Systems Zambia Limited
- Cellfind (Pty) Ltd
- Safaricom Limited
- ALXTEL
- Airtel Africa Plc
- Teltac Worldwide
- AfriCallShop
- Tata communication Ltd
- AstraQom International
- AT&T Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.