Airline Retailing Market Forecast (2024-2031), Size, Share
航空零售市场规模预计将从 2023 年的 240.8 亿美元增至 2031 年的 407.7 亿美元。预计 2023-2031 年市场复合年增长率为 6.8%。从桌面到移动、语音和自动化机器的转变趋势可能仍然是市场的主要趋势。
航空零售市场分析
零售业正在推动旅行购买方式的转变。在更广泛的领域,零售商已经建立了先进的营销实践,以更好地服务客户。此外,航空公司正在探索新形式的旅行服务,以增加乘客的价值并提高盈利能力。航空公司零售有助于增加航空公司收入并提高客户满意度。航空公司通过登机前和登机后两种不同的模式提供零售服务。一些航空公司提供这两种模式,但某些航空公司提供上述模式之一。
航空零售市场概览
在当前的市场情况下,一些航空公司同时提供登机前零售销售和登机后零售销售。近年来,登机前销售领域在市场上占据主导地位,预计也将在未来几年推动航空零售市场的发展。这是因为一些航空公司正在终止其整个机队的机上销售选项。这导致登机前部分更加受到重视。各航空公司都拥有拥有重要产品线的内部零售商。例如,新加坡航空的内部零售商 KrisShop Pte. Ltd. 提供各种香水、箱包、电子产品、手表、葡萄酒和烈酒等产品。同样,英国航空 High Life Shop 是英国航空的内部零售商,提供非常庞大的产品线。许多没有内部零售商的航空公司都与零售商合作。
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航空零售市场:
年均复合增长率(2023 - 2031)6.8%- 2023 年市场规模
240.8 亿美元 - 2031 年市场规模
407.7 亿美元
市场动态
- 对增强客户体验的需求不断增长
- 航空旅行需求不断增加
- 从桌面到移动、语音和自动化机器的发展趋势
- 对智能技术基础设施的需求是供应商的关键机遇
关键人物;主力;重要一员
- 亚洲航空集团
- 法航 – 荷航 KLM SA
- 英国航空公司Plc
- 易捷航空Plc
- 大韩航空有限公司
- Duetsche Lufthansa AG 澳洲航空 新加坡航空 泰国国际航空 Lufthansa AG Qantas Airways Limited Singapore Airline Limited Thai Airways International Public Co Ltd
- 阿联酋航空集团
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 登机前
- 登机后
- 配件
- 酒精
- 美容产品
- 商品
- 全方位服务运营商
- 低成本航空公司
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
航空零售市场驱动因素和机遇
对增强客户体验的需求不断增长
航空业是一个竞争激烈的市场。航空公司的运营成本非常高,需求受季节性波动较大。随着航空公司数量的不断增加,企业正在寻找可以帮助航空公司在竞争激烈的市场中获得优势的替代方案。为了在市场上获得优势,航空公司高度重视增强服务以提高客户满意度。
先进技术和客户智能为改善客户体验带来了新的机会。客户智能的实施为航空公司零售带来了新的机遇。该航空公司在数字应用的支持下拥有忠实的受众和广泛的客户知识,可以利用情感动力通过智能且有趣的机上零售机会来激发这些知识。 大多数航空公司在零售机会方面都处于学习曲线上。通过招募具有零售经验的外部人员,航空公司正在改善其零售业绩。大数据的利用也影响着航空公司零售业,并正在优化客户价值和体验。 先进技术的引入以及对增强客户体验日益增长的需求正在显着推动航空零售市场的发展。
对智能技术基础设施的需求是供应商的关键机遇
为了在以客户为中心的环境中运营,航空公司专注于实施智能零售解决方案,并创造对智能技术基础设施的潜在需求。智能技术基础设施结合了人工智能 (AI)、机器学习 (ML)、复杂的运筹学 (OR) 模型和客户数据,以提供相关见解。客户数据使航空公司能够识别、分析和预测消费者行为。
智能技术还使各部门能够同步计划、更快地部署计划以增加收入并降低推荐成本、自动监控和分析票价、提供基于角色的航班加辅助捆绑优惠、提供使用多渠道可用性的定价建议以及缓冲突然的市场变化,并提供跨所有渠道一致的个性化优惠和服务。
航空零售市场报告细分分析
有助于得出航空零售市场分析的关键部分是零售类型、购物类型和航空公司类型。
- 根据零售类型,航空零售市场分为登机前和登机后。 2023 年,预登机细分市场将占据更大的市场份额。
- 根据购物类型,航空零售市场分为配饰、酒类、美容产品、商品等。 2023 年,商品细分市场占据更大的市场份额。
- 根据航空公司类型,航空零售市场分为全服务航空公司和低成本航空公司。 2023年,全服务运营商细分市场将占据更大的市场份额。
按地域划分的航空零售市场份额分析
航空零售市场报告的地理范围主要分为北美、欧洲、亚太、中东和非洲、南美五个地区。
2023 年,亚太地区将占据市场主导地位,其次是北美和欧洲地区。此外,亚太地区未来几年的复合年增长率也可能最高。 2023 年,中国将主导亚太地区航空零售市场。亚太地区包括中国和印度等一些世界上增长最快的经济体。除此之外,日本是该地区技术最先进的国家,为该地区物联网/智能解决方案的部署提供了发展机会。此外,韩国、台湾、新加坡等亚洲新兴经济体的技术和智能化趋势不断增强,从而推动了各种服务的增长。此外,过去几年,亚太地区发展中经济体的经济呈现指数级增长。这也导致了更高的就业百分比以及更高的个人可支配收入。高可支配收入促进了这些国家的中产阶级和中上层阶级人口享受飞机旅行等豪华服务。这些国家乘坐飞机旅行的乘客数量显着增加。
航空零售市场报告范围
报告属性 | 细节 |
---|---|
2023年市场规模 | 240.8亿美元 |
2031 年市场规模 | 407.7亿美元 |
全球复合年增长率(2023 - 2031) | 6.8% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的细分市场 | 按零售类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
航空零售市场新闻和最新动态
通过收集初级和二级研究后的定性和定量数据来评估航空零售市场,其中包括重要的公司出版物、协会数据和数据库。航空零售市场的一些发展如下:
- 英国航空位于盖特威克的短途子公司 BA Euroflyer 扩大了 Euro Traveller(经济舱)乘客的购买选择,并在 Club Europe(商务舱)推出了新的季节性菜单。该航空公司与其零售合作伙伴 Tourvest 合作,为乘客在飞行期间提供新的购买选择,扩大了机上产品范围。此前,顾客只能预订新鲜食品,或在旅途中购买环境小吃。为乘客提供的新选择包括新鲜的汤姆·克里奇鸡肉加冕三明治和甜辣沙拉三明治卷,这些都可以在船上购买,无需预订。顾客可以将其与 Jimmy's 冰咖啡或 Punchy 软饮料搭配。(来源:英国航空,新闻稿,2023 年 4 月)
- 卡塔尔航空推出了来自卡塔尔当地有机农场的新机上菜单。该航空公司为 2024 年 3 月之前从多哈出发的乘客提供最新的美味佳肴。(来源:卡塔尔航空,新闻稿,2023 年 11 月)
航空零售市场报告范围和交付成果
《航空零售市场规模和预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:
- 航空零售市场规模以及全球、区域和国家层面涵盖的所有关键细分市场的预测
- 航空零售市场趋势以及市场动态,例如驱动因素、限制因素和关键机遇
- 波特五力分析详解
- 航空零售市场分析,涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及航空零售市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Asia Pacific region dominated the airline retailing market in 2023.
Increasing demand for enhanced customer experience and increasing demand for air travel are some of the factors driving the growth for airline retailing market.
The moving trend from desktop to mobile, voice, and automated machines is one of the major trends of the market.
Air Asia Group, Air France – KLM SA, British Airways Plc, easyJet Plc, Korean Air Lines Co Ltd, Duetsche Lufthansa AG Qantas Airways Limited Singapore Airline Limited Thai Airways International Public Co Ltd, and The Emirates Group are some of the key players profiled under the report.
The estimated value of the airline retailing market by 2031 would be around US$ 40.77 billion.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.