Alcopop Market Updates by 2031
预计 2023-2031 年酒精饮料市场复合年增长率将达到 4%。年轻一代日益增长的需求可能仍是市场的主要趋势。
酒精饮料市场分析:
- 消费者生活方式向便利产品的转变,便利产品的普及率或渗透率不断提高。
- 吸引年轻消费者的新口味和新变种的日益流行以及由于对研发的日益重视而导致的酒精饮料种类强化的急剧增加是增长的主要原因。
- 制造商正在通过结合热带水果、异国香料和植物浸液等新成分来开发新口味,满足消费者对刺激和冒险口味的渴望,并允许他们探索各种口味,这对市场产生了积极影响,给市场带来了积极变化并推动了增长。
酒精饮料市场概览
- 汽水是一种预先混合的甜味饮料,其酒精含量通常低于蒸馏酒。
- 它们主要针对年轻人,有多种水果和其他口味。
- 寻求酒精饮料的消费者对新奇有趣的口味非常了解。酒精饮料是啤酒和烈酒的甜味和提神的替代品。
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酒精饮料市场:战略洞察
复合年增长率(2023 - 2031)4%- 2023 年市场规模
XX 百万美元 - 市场规模 2031
美元 XX 百万美元
市场动态
- 对甜味和调味酒精饮料的需求不断增长
- 注重健康的千禧一代对创新型低酒精即饮饮料的需求不断增长
- 年轻一代的需求不断增长
关键人物
- 百威英博公司
- 朝日集团控股有限公司
- 百加得有限公司
- 饮料品牌
- 布朗福曼公司
- 库尔斯啤酒公司
- 帝亚吉欧公司
- 迈克柠檬水公司
- SKYY 伏特加
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 补充剂
- 饮料
- 小吃
- 乳制品
- 其他的
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
酒精饮料市场驱动因素和机遇
甜味和调味酒精饮料需求不断增长
- 近年来,由于人们对甜味和口味酒精饮料的需求量很大,汽水市场以惊人的速度增长。
- 可支配收入较高、年轻人和千禧一代越来越要求饮料比传统烈酒更美味、更令人愉悦。
- 如今,消费者对即饮鸡尾酒和调味麦芽饮料特别感兴趣,尤其是那些酒精含量较低、果味更甜的饮料。
- 它们主要针对那些喜欢吃起来比较容易,或者酒精度较低的食物的人群,尤其是年轻人群。另外,这种酒也呈现出一种新奇有趣的感觉。
- 如今,酒类品牌不断创新,推出新口味来吸引消费者的注意力。
- 随着公众对更健康生活方式的认识,许多酒精饮料制造商推出了含糖量较低或热量较低的产品,以吸引那些想要一种更清淡的饮料替代品来替代高糖传统酒精饮料的人。
注重健康的千禧一代对创新型低酒精即饮饮料的需求不断增长
- 由于对创新型新型即饮 (RTD) 饮料的需求不断增长,低 ABV 酒精饮料的销量预计将增长,注重健康的千禧一代更有可能消费可替代传统酒精饮料的低酒精产品。
- 它为他们提供了坚持专注、注重健康的个性的机会。
- 开发新类别的酿酒商发现,这是一个有利可图的机会,可以创新现有的产品线,并为消费者提供高酒精度饮料的替代品。
- 低 ABV RTD 饮料通常还含有功能性成分(即维生素、益生菌或适应原),以及天然成分和创新风味。
- 显而易见的是,这些饮料不仅仅是某种时髦的酒精饮料或健康补品。适度饮酒和有意识饮酒的趋势不容忽视,而且也与人们认为的健康益处有关。
- 由于千禧一代优先考虑健康而不是完全戒酒,这种对适度饮酒的更多关注可能会继续支持市场增长,这将要求制造商继续创新低 ABV RTD 类别。
酒精饮料市场报告细分分析
全球酒精饮料市场的范围根据基料类型、包装类型和基料类型进行细分。
- 根据基础类型,酒精饮料市场分为啤酒、威士忌、朗姆酒、伏特加和其他。
- 根据包装类型,市场分为瓶装、罐装和其他。
- 根据基地类型,市场分为基于商店的市场和非基于商店的市场。
酒精饮料市场份额(按地区)分析
- Alcopop 市场报告包括对五个主要地理区域的详细分析,其中包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
- 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖酒精饮料市场动态,例如影响区域市场的驱动因素、趋势和机会。
- 此外,该报告还涵盖了波特五力分析,其中涉及影响这些地区酒精饮料市场的主要因素的研究。
酒精饮料市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2023 - 2031) | 4% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按产品
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
Alcopop 市场新闻及最新发展:
通过收集主要和次要研究后的定性和定量数据来评估酒精饮料市场,其中包括重要的公司出版物、协会数据和数据库。以下是市场创新、业务扩展和战略发展情况的列表:
- 总部位于西雅图的精酿苏打水品牌 Jones Soda 推出了一系列名为 Spiked Jones 的烈性苏打水,旨在利用酒精汽水潮流。该品牌以其垃圾摇滚时代氛围和客户提交的照片而闻名,对于那些喝着 90 年代末流行的饮料 Jones 长大的人来说,这是一种怀旧之情。(来源:Jones Soda,简报,2024 年 4 月)
Alcopop 市场报告覆盖范围和交付成果
“Alcopop 市场规模和预测(2021-2031 年)”对以下领域进行了详细的市场分析:
- 范围内涵盖的所有主要细分市场的全球、区域和国家/地区 Alcopop 市场规模和预测
- 酒精饮料市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- Alcopop 市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及酒精饮料市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
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The leading players operating in the alcopop market are Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd, Bacardi Ltd, Beverage Brands, Brown Forman Corp, Coors Brewing Co, Diageo Plc, Mike's Hard Lemonade Co, and SKYY Vodka.
Growing demand from the younger generation is likely to remain a key trend in the market.
The global alcopop market is estimated to grow above 4% during the forecast period 2024-2031.
The rising demand for sweet and flavored alcoholic beverages is one of the major factors driving the alcopop market.
The List of Companies
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Beverage Brands
- Brown–Forman Corporation
- Coors Brewing Company
- Diageo
- Mike's Hard Lemonade Co
- SKYY Vodka
- The Miller Brewing Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.