防病毒软件市场概览、增长、趋势、分析、研究报告(2023-2031 年)

  • Report Code : TIPTE100000721
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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预计防病毒软件市场在 2023-2031 年期间的复合年增长率将达到 7.6%。人工智能 (AI) 和机器学习 (ML) 等先进技术的融合很可能仍是市场的主要趋势。

防病毒软件市场分析

  • 由于网络威胁的数量和复杂性不断增加,预测期内防病毒软件市场将以高速增长,因此需要开发强大的防病毒产品来提供保护。
  • 由于新冠疫情导致的远程工作场景突然转变、数字化转型步伐的加快以及数字化转型的不断推进,是推动对强大在线攻击防护需求的关键因素,从而推动了防病毒软件市场的增长。
  • 行业参与者显然有机会加强其初始安全策略并增强其检测和补救能力,以满足日益增长的需求并保持竞争优势。
  • 此外,对基于云的防病毒软件的日益关注也为防病毒软件市场的增长创造了机会。

防病毒软件市场概览

  • 北美市场的增长是由网络威胁日益普遍所推动的,这反过来又推动了对安全的网上银行和支付交易的需求以及使用先进技术来保护数字基础设施。
  • 由于网络犯罪日益猖獗、云解决方案的使用以及增强移动和先进技术的需求,欧洲市场有望扩张。
  • 此外,由于网络攻击数量的迅速增加和数字化渗透率的提高,亚太地区的防病毒软件市场也正在经历显著增长。

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防病毒软件市场:战略洞察

防病毒软件市场
  • Antivirus Software Market
    复合年增长率(2023 - 2031)
    7.6%
  • 2023 年市场规模
    XX 百万美元
  • 市场规模 2031
    美元 XX 百万美元

市场动态

增长动力
  • 网络威胁日益增多
未来趋势
  • 采用基于云的防病毒解决方案
机会
  • 人工智能和机器学习等先进技术的集成

关键人物

  • AO卡巴斯基实验室
  • Avast 软件公司
  • Bitdefender
  • ESET spol. s ro
  • 关于Fortinet
  • F-安全
  • 迈克菲有限责任公司
  • NortonLifeLock 公司
  • 快修科技有限公司
  • Sophos 有限公司

区域概况

Antivirus Software Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Antivirus Software Market类型
  • 免费防病毒软件
  • 付费防病毒软件
Antivirus Software Market设备
  • 桌面
  • 笔记本电脑
  • 智能手机
Antivirus Software Market应用
  • 个人用户
  • 企业用户
  • 政府用户
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

防病毒软件市场驱动因素和机遇

网络威胁日益增多

  • 防病毒软件市场主要受到网络攻击者日益增加的威胁情景的推动。此类攻击者已升级其威胁活动,以个人、组织和政府系统为目标。这导致对高度先进的防病毒软件解决方案的需求。
  • 网络犯罪分子利用各种可用的硬件、软件和网络层来攻击系统。更致命的攻击进一步需要增强的防病毒软件系统。威胁行为者的活动性质根据金钱激励不断变化。
  • 此外,随着网络犯罪性质的变化,攻击媒介也在不断发展和创新。这包括实现复杂威胁行动的高级分析以及不断变化的攻击面。
  • 在这个科技时代,平板电脑、智能设备甚至物联网设备等网络设备的数量增加了攻击面。传统的基于恶意软件的攻击现在利用零日攻击,而这种攻击在最近变得更加严重。因此,全球网络活动数量的不断增加正在推动防病毒软件市场的增长。

采用基于云的防病毒解决方案

  • 云分析是用于防御恶意软件的现代技术之一。杀毒软件通常在云端进行恶意软件计算,利用杀毒软件供应商的服务器来处理恶意软件不断出现的新变种这一日益严重的问题,通过计算大量数据,然后检测新的创新病毒。由于大多数数据分析是在提供商的硬件上执行的,因此与传统版本的杀毒软件相比,云杀毒软件将更快、更准确地检测威胁。
  • 此外,现代云解决方案提供了针对新恶意攻击的高安全级别,这可以显著提高组织的安全性。
  • 此外,云端的防病毒软件可以更快地扫描数据、占用更少的空间、始终保持高级别的威胁库并将恶意软件定义存储在云端,从而实施更高级的安全策略和扩展。
  • 随着组织寻求保护其数据对防病毒软件的需求不断增加,对基于云的防病毒软件的需求预计也会增加,这为预测期内防病毒软件市场的增长创造了机会。

防病毒软件市场报告细分分析

有助于得出防病毒软件市场分析的关键部分是类型、设备和应用程序。

  • 根据类型,防病毒软件市场分为免费防病毒软件和付费防病毒软件。
  • 根据设备,市场分为台式机、笔记本电脑、智能手机和其他。
  • 根据应用,防病毒软件市场分为个人用户、企业用户、政府用户和其他。

防病毒软件市场份额(按地区)分析

  • 防病毒软件市场报告包括对五个主要地理区域的详细分析,其中包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
  • 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖防病毒软件市场动态,例如影响区域市场的驱动因素、趋势和机会。
  • 此外,该报告还涵盖 PEST 分析,其中涉及影响这些地区防病毒软件市场的主要因素的研究。

防病毒软件市场报告范围

报告属性细节
2023 年的市场规模XX 百万美元
2031 年市场规模XX 百万美元
全球复合年增长率(2023 - 2031)7.6%
史料2021-2022
预测期2024-2031
涵盖的领域按类型
  • 免费防病毒软件
  • 付费防病毒软件
按设备
  • 桌面
  • 笔记本电脑
  • 智能手机
按应用
  • 个人用户
  • 企业用户
  • 政府用户
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • AO卡巴斯基实验室
  • Avast 软件公司
  • Bitdefender
  • ESET spol. s ro
  • 关于Fortinet
  • F-安全
  • 迈克菲有限责任公司
  • NortonLifeLock 公司
  • 快修科技有限公司
  • Sophos 有限公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

防病毒软件市场新闻和最新发展

防病毒软件市场通过收集主要和次要研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。防病毒软件市场的一些发展如下所列:

  • 全球网络安全领导者趋势科技公司 (Trend Micro Incorporated) 推出了下一代网络安全平台,为加强安全态势和威胁防御树立了新标准。新发布的 Trend Vision One 平台标志着企业网络安全的重大飞跃,包括强大的攻击面风险管理、跨混合环境的跨层保护以及下一代 XDR,现在通过强大的生成式 AI 技术进行了增强。(来源:趋势科技公司,公司网站,2023 年 6 月)
  • Galvanize 是 Diligent 旗下品牌,也是 SaaS 治理、风险和合规 (GRC) 软件领域的全球领导者,今天宣布与世界领先的综合风险管理咨询公司 Turnkey Consulting 建立全球战略合作伙伴关系。此次合作使 Turnkey 能够向客户提供 Galvanize 的 HighBond 平台,作为其全面的技术支持解决方案组合的一部分。(来源:Galvanize,公司网站,2021 年 8 月)

防病毒软件市场报告覆盖范围和交付成果

“防病毒软件市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的防病毒软件市场规模和预测。
  • 防病毒软件市场趋势以及驱动因素、限制因素和关键机遇等市场动态。
  • 详细的 PEST/波特五力分析和 SWOT 分析。
  • 防病毒软件市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新的市场发展。
  • 行业格局和竞争分析涵盖市场集中度、热图分析、知名参与者以及防病毒软件市场的最新发展。
  • 详细的公司简介。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the expected CAGR of the antivirus software market?

The global antivirus software market is expected to grow at a CAGR of 7.6% during the forecast period 2023 - 2031.

What are the driving factors impacting the global antivirus software market?

The increasing number of cyber threats is one of the major factors driving the antivirus software market.

What are the future trends of the antivirus software market?

Integration of advanced technologies such as AI and ML is anticipated to play a significant role in the global antivirus software market in the coming years.

Which are the leading players operating in the antivirus software market?

The leading players operating in the antivirus software market are AO Kaspersky Lab, Avast Software s.r.o., Bitdefender, ESET spol. s r.o., Fortinet Inc., F-Secure, McAfee LLC, NortonLifeLock Inc., Quick Heal Technologies Ltd, Sophos Ltd.

What are the deliverable formats of the antivirus software market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

The List of Companies

1. Symantec Corporation
2. Trend Micro Inc.
3. Avast Software
4. McAfee, Inc.
5. F-Secure Corporation
6. AVG AntiVirus
7. Bitdefender
8. Avira Operations GmbH & Co. KG
9. Fortinet, Inc.
10. Kaspersky Lab

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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