应用分析市场策略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00003459
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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预计 2023 年至 2031 年期间应用分析市场的复合年增长率将达到 19.7%。与人工智能等先进技术的融合可能仍是市场的主要趋势。

应用分析市场分析

  • 应用分析市场正在经历强劲增长,其驱动因素有很多,例如以用户为中心的应用开发的重要性日益增加,对综合分析解决方案的需求也日益增加,以优化营销策略并提高广告效果。
  • 此外,预计移动广告应用程序使用量的增加以及强大的应用商店优化 (ASO) 策略将为应用分析市场创造增长机会。

应用分析市场概览

  • 应用分析是用于跟踪和分析 Web、移动和桌面应用程序性能的工具,用于衡量效率、成功率和用户参与度。它需要收集、分析和提供有关应用程序使用情况和与应用程序交付相关的指标的有意义的洞察数据。
  • 应用分析解决方案通过提供有关用户行为、客户体验和业务成果的深刻见解,帮助企业做出有关应用开发、营销策略和性能优化的数据驱动决策。

定制研究以满足您的需求

我们可以优化和定制标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。

应用分析市场:战略洞察

应用分析市场
  • App Analytics Market
    复合年增长率(2023 - 2031)
    19.7%
  • 2023 年市场规模
    XX 百万美元
  • 市场规模 2031
    美元 XX 百万美元

市场动态

增长动力
  • 以用户为中心的应用程序开发越来越重要
  • 需要日益增长的综合分析解决方案来优化营销策略和提高广告效果
未来趋势
  • 移动广告应用程序的使用增加以及强大的应用商店优化 (ASO) 策略
机会
  • 与人工智能等先进技术的融合

关键人物

  • Adobe
  • Localytics
  • AppsFlyer
  • 聪明点击
  • Mixpanel
  • 国际商业机器公司(IBM)
  • AppDynamics(思科)
  • 应用安妮
  • 艾普西
  • 康特利

区域概况

App Analytics Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

App Analytics Market成分
  • 解决方案
  • 服务
App Analytics Market部署
  • 本地部署
App Analytics Market应用
  • 广告和营销分析
  • 应用程序性能分析
  • 用户分析
  • 收入分析
App Analytics Market垂直行业
  • 赌博
  • 娱乐
  • 信息技术和电信
  • 旅游与酒店
  • 零售与电子商务
  • 金融保险业协会
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

应用分析市场驱动因素和机遇

以用户为中心的应用开发的重要性日益增加,以利于市场

  • 以用户为中心的设计 (UCD) 强调在应用程序开发的每个步骤中积极并持续地参与用户。
  • 通过协调产品开发与用户期望,开发人员可以开发出不仅满足技术规格而且还能与用户建立联系的应用程序。
  • 由于强调以用户为中心的设计,了解消费者的购买行为对于制定更加个性化的营销策略变得越来越重要。
  • 因此,对提供多渠道消费者视图、定制消息和细粒度细分的应用分析工具的需求日益增长。

移动广告应用程序的使用增加

  • 随着移动广告环境的不断发展,广告商正在利用移动应用平台,利用观看习惯、年龄和地理位置等数据来接触目标受众。
  • 应用分析工具可以提供对用户行为、人口统计和偏好的洞察,以优化营销活动并增强用户体验,因此需求量很大。

应用分析市场报告细分分析

有助于得出应用分析市场分析的关键部分是组件、部署、应用程序和垂直行业。

  • 根据组成部分,市场分为解决方案和服务。
  • 根据部署方式,市场分为云和本地
  • 根据应用,市场细分为广告和营销分析、应用程序性能分析、用户分析、收入分析等。
  • 根据行业垂直,市场细分为游戏、娱乐、IT 和电信、旅游和酒店、零售和电子商务、BFSI 等。

按地区划分的应用分析市场份额分析

应用分析市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美和中美。

  • 应用分析市场报告包括对五个主要地理区域的详细分析,其中包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
  • 每个地区进一步细分为各个国家。本报告提供 18 个国家/地区的分析和预测,涵盖应用分析市场动态,例如影响区域市场的驱动因素、趋势和机会。
  • 此外,该报告还涵盖 PEST 分析,其中涉及影响这些地区应用分析市场的主要因素的研究。

应用分析市场报告范围

报告属性细节
2023 年的市场规模XX 百万美元
2031 年市场规模XX 百万美元
全球复合年增长率(2023 - 2031)19.7%
史料2021-2022
预测期2024-2031
涵盖的领域按组件
  • 解决方案
  • 服务
按部署
  • 本地部署
按应用
  • 广告和营销分析
  • 应用程序性能分析
  • 用户分析
  • 收入分析
按垂直行业
  • 赌博
  • 娱乐
  • 信息技术和电信
  • 旅游与酒店
  • 零售与电子商务
  • 金融保险业协会
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Adobe
  • Localytics
  • AppsFlyer
  • 聪明点击
  • Mixpanel
  • 国际商业机器公司(IBM)
  • AppDynamics(思科)
  • 应用安妮
  • 艾普西
  • 康特利
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

应用分析市场新闻和最新发展

应用分析市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了应用分析市场的一些发展情况:

  • Snapchat 宣布与第三方数据工具和广告平台建立一系列新的合作伙伴关系,以帮助广告合作伙伴充分利用其 Snapchat 广告系列。(来源:Snapchat,新闻稿,2024 年 4 月)
  • ADA 宣布已与数据和人工智能公司 Databricks 合作,通过统一数据和人工智能 (AI) 来推动商业价值。此次合作的核心是提供一流的技术,帮助 ADA 在亚太地区 12 个市场(ADA 运营所在地)的企业客户解决复杂的业务挑战。通过此次合作,ADA 将无缝地将其数据和人工智能专业知识集成到 Databricks,专注于增强电子商务和营销分析。(来源:ADA,新闻稿,2024 年 7 月)

应用分析市场报告覆盖范围和交付成果

“应用分析市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:

  • 范围内涵盖的所有主要细分市场在全球、区域和国家层面的应用分析市场规模和预测
  • 应用分析市场趋势以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 应用分析市场分析涵盖关键市场趋势、全球和、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及应用分析市场的最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the deliverable formats of app analytics market reports?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

Which are the leading players operating in the app analytics market?

The leading players operating in the app analytics market are Adobe; Localytics; AppsFlyer; CleverTap; Mixpanel; International Business Machines Corporation (IBM); AppDynamics (Cisco); App Annie; Appsee; and Countly

What are the future trends of the app analytics market?

Integration with advanced technologies such as AI is anticipated to play a significant role in the global app analytics market in the coming years.

What is the expected CAGR of the app analytics market?

The global app analytics market is expected to grow at a CAGR of 19.7% during the forecast period 2024 - 2031.

What are the driving factors impacting the global app analytics market?

The increasing importance of user-centric app development growing need for comprehensive analytics solutions to optimize marketing strategies and enhance ad performance are the major factors driving the app analytics market.

Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..   
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The List of Companies

1. AppDynamics (Cisco)
2. ADOBE
3. AMAZON(AWS)
4. APP ANNIE
5. APPSCATTER
6. APPSEE
7. GOOGLE
8. IBM Corporation
9. LOCALYTICS
10. MIXPANEL


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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.