Artificial Intelligence in Marketing Market Report 2031
人工智能营销市场规模预计将从 2023 年的 275.5410 亿美元增至 2031 年的 2516.1841 亿美元。预计 2023-2031 年市场复合年增长率为 31.8%。人工智能辅助决策占据核心地位可能仍然是市场的主要趋势。
人工智能在营销市场分析中的应用
社交媒体平台越来越多地用于广告以及越来越多地采用以客户为中心的营销策略是推动人工智能在营销市场增长的因素之一。然而,精通人工智能知识的人员稀缺阻碍了市场的增长。此外,基于云的应用程序和服务的采用激增为营销市场参与者中的人工智能创造了显着的机会。
人工智能在营销市场概述
人工智能 (AI) 技术用于营销,以帮助基于数据收集、分析以及可能影响营销活动的额外受众或经济趋势观察进行自动化决策。当效率至关重要时,人工智能经常被用于数字营销活动。当速度在数字营销工作中至关重要时,经常使用生成式人工智能。人工智能营销解决方案学习如何使用数据和客户档案最有效地与客户互动。然后,他们在适当的时刻传递个性化消息,而无需营销团队人员的帮助,从而保证最佳的生产力。大量现代数字营销人员利用生成式人工智能来支持他们的团队或开展更多需要较少人性化的战术活动。
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市场中的人工智能:
年均复合增长率(2023 - 2031)31.8%- 2023 年市场规模
275.5410 亿美元 - 2031年市场规模
2516.1841亿美元
市场动态
- 以客户为中心的营销策略越来越多地采用
- 人工智能辅助决策占据核心地位
- 云采用激增
关键人物;主力;重要一员
- 情感
- 阿皮尔公司
- 比达尔戈
- 诺瓦塔斯(Amplero)公司
- 认知量表
- SAS 研究所公司
- SAP系统公司
- Salesforce.com 公司
- 甲骨文公司
- IBM公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 解决方案
- 服务
- 社交媒体广告
- 搜索广告
- 动态定价
- 虚拟助理
- 内容策划
- 销售和营销自动化
- 分析平台
- BFSI
- 零售
- 消费品
- 媒体
- 娱乐
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
营销市场驱动因素和机遇中的人工智能
以客户为中心的营销策略越来越多地采用
为了在竞争激烈的全球市场中蓬勃发展,许多企业,无论属于哪个行业,都致力于与客户建立长期、互利的关系。近年来,客户参与策略和行动的重点已经从主要以产品驱动转变为更加以客户为中心。通过采用以客户为中心的方法,企业可以随时预测并更好地满足客户的需求。事实证明,已经有效转变为以客户为中心的公司具有显着的竞争优势,并且销售额和收入也有所增加。据《哈佛商业评论》报道,超过三分之一的财富 500 强组织已经以客户为中心进行重组,将旅程、偏好和细分作为驱动原则。然而,近年来许多知名公司已经有效地接受了以客户为中心的理念。美国受欢迎的以客户为中心的企业包括 USAA、Tumi 和美国运通。新加坡航空、新西兰航空和阿联酋航空等航空公司正在放弃传统方法,转而采用创新的广告形式。
云采用激增
对于云用户来说,人工智能(AI)已经发展成为数据管理、安全、数据分析和战略决策的多功能工具。它掌握了使用机器学习并对数据驱动的见解进行客观解释的能力,提高了这些程序的效率并为企业节省了大量资金。利用云环境中基于机器学习算法构建的人工智能软件,公司可以为用户和消费者提供互联且用户友好的体验。因此,云采用的激增正在为市场创造各种机会。
人工智能营销市场报告细分分析
推动人工智能在营销市场分析中发挥作用的关键领域是产品、应用和最终用途行业。
- 根据提供的产品,营销市场中的人工智能分为解决方案和服务。 2023 年,解决方案领域将占据更大的市场份额。
- 按应用划分,市场分为社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销自动化、分析平台等。 2023 年,社交媒体广告领域占据了更大的市场份额。
按最终用途行业,市场分为 BFSI、零售、消费品、媒体和娱乐等。
人工智能在营销领域的市场份额按地理位置分析
人工智能营销市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美洲和中美洲。
北美在营销市场人工智能方面占据主导地位。 Adobe、亚马逊网络服务、IBM、Salesforce 和埃森哲等人工智能营销市场的主要参与者一直在采用各种有机和无机策略来提高收入和市场地位。例如,Appier 于 2021 年 1 月推出了 ARTIFICIAL INTELLIGENCEXPERT,这是一款基于人工智能的应用程序广告助手,可帮助营销人员通过campArtificial Intelligencegns轻松扩大销售活动的绩效。因此,该地区的市场正在增长。
营销市场中的人工智能报告范围
人工智能在营销市场新闻和最新动态
营销市场中的人工智能是通过收集初级和二级研究后的定性和定量数据来评估的,其中包括重要的企业出版物、协会数据和数据库。以下列出了人工智能在营销市场中的一些发展:
- 全球领先的变革性情报提供商科睿唯安 (Clarivate Plc) 今天在 2024 年国际商标协会年会上推出了第一个公开版本的商标观察分析器。作为人工智能(AI)和云技术增强的下一代商标保护解决方案,该解决方案结合了科睿唯安全球商标和判例法数据、内部知识产权专业知识和尖端人工智能技术。它将通过自动执行关键商标观察任务并智能地确定结果集的优先级,为关键业务问题提供更快、更准确的答案。 (来源:Signify,新闻稿,2024 年 5 月)
- 全渠道客户互动公司 Emarsys 自 2020 年起成为 SAP 的一部分,宣布推出 AI Product Finder,这是一种用于产品推荐和个性化客户体验的新解决方案。此举响应了消费者对人工智能商业的兴趣,Emarsys 的数据显示,64% 的消费者认为人工智能改善了他们的商业体验。 (来源:Tungsram 集团,新闻稿,2024 年 4 月)
营销市场中的人工智能报告范围和可交付成果
《人工智能营销市场规模及预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:
- 人工智能在营销市场规模以及全球、区域和国家层面涵盖的所有关键细分市场的预测
- 营销市场趋势中的人工智能,以及市场动态,例如驱动因素、限制因素和关键机会
- 详细的 PEST/波特五力分析和 SWOT 分析
- 营销市场分析中的人工智能,涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,包括市场集中度、热图分析、知名参与者以及营销市场人工智能的最新发展
- 详细的公司简介
市场报告范围内的人工智能
报告属性 | 细节 |
---|---|
2023年市场规模 | 275.5410亿美元 |
2031 年市场规模 | 2516.1841万美元 |
全球复合年增长率(2023 - 2031) | 31.8% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的细分市场 | 通过提供
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America dominates artificial intelligence in marketing market.
Rising Adoption of Customer-Centric Marketing Strategies and The surge in the adoption of the cloud are the major factors that propel global artificial intelligence in marketing market.
AI-assisted decision-making taking the central place is anticipated to play a significant role in the global artificial intelligence in marketing market in the coming years.
The key players holding majority shares in the global artificial intelligence in marketing market are Affectiva, Appier Inc., Bidalgo, Novantas (Amplero), Inc., CognitiveScale, SAS Institute Inc., SAP SE, Salesforce.com, inc., Oracle Corporation, IBM Corporation, Amazon Web Services, Adobe, Accenture, Microsoft Corporation, and Xilinx, Inc.
The global artificial intelligence in marketing market is expected to reach US$ 251618.41 million by 2031.
The expected CAGR of global artificial intelligence in marketing market is 31.8%.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.