智能手机是当今必备的数字设备，它们改变了我们沟通、旅行、设计、经营业务等的方式。近年来，智能手机彻底改变了世界，并且仍在不断进行研发以推出先进功能、改进且更加以客户为中心的企业级应用程序将在未来几年占据市场。 AR和VR是让用户沉浸在虚拟世界中并允许与真实环境中的虚拟对象进行交互的技术。 AR和VR技术提供的新通信界面将取代游戏和娱乐活动中现有界面的市场。
市场动态
智能手机和平板电脑制造商正在集成更多 AR 应用程序以提高用户体验，随着智能手机市场的不断增长，AR 集成预计将在不久的将来实现飞跃，预计将成为增强现实的主要驱动力体育和娱乐市场中的现实和虚拟现实。对这些产品缺乏技术理解和认识，加上相关成本较高，将对体育和娱乐市场中增强现实和虚拟现实的增长构成挑战。对体育和娱乐领域技术进步的巨额投资将为体育和娱乐市场中增强现实和虚拟现实的参与者提供良好的机会。
市场范围
“到 2031 年全球增强现实和虚拟现实体育和娱乐市场分析”是对技术、媒体和电信行业的专门深入研究，特别关注全球市场趋势分析。该报告旨在概述体育和娱乐市场中的增强现实和虚拟现实，并按软件类型、设备和地理位置进行详细的市场细分。全球体育和娱乐市场的增强现实和虚拟现实预计在预测期内将出现高速增长。该报告提供了体育和娱乐市场领先的增强现实和虚拟现实参与者的市场状况的关键统计数据，并提供了市场的主要趋势和机会。
市场细分
全球体育和娱乐市场中的增强现实和虚拟现实根据软件类型和设备进行细分。根据软件类型，体育和娱乐市场中的增强现实和虚拟现实分为增强现实软件和虚拟现实内容创作。体育娱乐市场中的增强现实和虚拟现实根据设备分为增强现实头戴设备和虚拟现实头戴设备。
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该报告提供了该行业的详细概述，包括定性和定量信息。它根据各个细分市场对全球体育和娱乐市场中的增强现实和虚拟现实进行了概述和预测。它还提供了 2021 年至 2031 年五个主要地区的市场规模和预测估计，即：北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲。每个地区的体育和娱乐市场的增强现实和虚拟现实随后按各自的国家和细分市场进行细分。报告涵盖了全球18个国家的分析和预测以及该地区的当前趋势和机遇。
该报告从需求和供给方面分析了影响体育和娱乐市场增强现实和虚拟现实的因素，并进一步评估了预测期内影响市场的市场动态，即驱动因素、限制因素、机遇和未来趋势。该报告还对所有五个地区进行了详尽的波特五力分析，即：北美、欧洲、亚太地区、MEA 和南美洲评估了影响这些地区体育和娱乐领域增强现实和虚拟现实的政治、经济、社会和技术因素。
市场参与者
报告涵盖了体育和娱乐市场中增强现实和虚拟现实的主要发展，作为有机和无机增长战略。许多公司都专注于有机增长战略，例如产品发布、产品批准以及专利和活动等其他战略。市场上见证的无机增长战略活动包括收购、合作和合作。合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着全球市场对体育和娱乐领域增强现实和虚拟现实的需求不断增长，预计未来体育和娱乐市场中增强现实和虚拟现实的市场支付者将获得利润丰厚的增长机会。下面列出了几家从事体育娱乐市场增强现实和虚拟现实的公司。
该报告还包括主要公司的概况及其在体育和娱乐市场的增强现实和虚拟现实方面的 SWOT 分析和市场策略。此外，报告重点关注行业领先企业，提供公司简介、提供的产品和服务、过去三年的财务信息、过去五年的重点发展等信息。
- • Artoolworks, Inc.• Blippar• ;EON Reality, Inc.• Google, Inc.• HTC Corporation• 微软公司• Oculus VR•< span style="font-size: 10pt; font-family: verdana、geneva、sans-serif;">三星电子有限公司• 索尼公司• Zugara, Inc.
Jasoren、SYNECHRON、Augmented Pixels Co.、Innovega, Inc.、Kishino Limited、Laster Technologies、Layar BV、Total Immersion、Vuzix Corporation 和 Unity Technologies 是少数其他市场参与者体育和娱乐市场中增强现实和虚拟现实的价值链，这些内容未在报告中介绍，但可以根据要求包含在内。
Insight 合作伙伴的专业研究和分析团队由经验丰富的专业人士组成，拥有先进的统计专业知识，并在现有研究中提供各种定制选项。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
1. Artoolworks, Inc.2. Blippar3. EON Reality, Inc.4. Google, Inc.5. HTC Corporation6. Microsoft Corporation7. Oculus VR8. Samsung Electronics Co., Ltd.9. Sony Corporation10. Zugara, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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