增强现实和虚拟现实市场战略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPTE100000114
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Augmented Reality and Virtual Reality Market Research (2021-2031)

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增强现实和虚拟现实市场规模预计将从 2023 年的 524 亿美元增至 2031 年的 6465 亿美元。预计 2023 年至 2031 年该市场的复合年增长率将达到 36.9%。 5G 集成和混合现实可能仍然是市场的主要趋势。

增强现实和虚拟现实市场分析

AR 和 VR 技术为新老企业和商业提供了许多独特的机会。 AR 技术使众多行业的人们能够在他们的视野中看到计算机生成的图形。这两种技术广泛应用于多个行业,包括医疗保健、媒体、天然气和石油、旅游、教育、游戏、娱乐、军事、营销、电子商务和零售。

增强现实和虚拟现实市场概述

由于移动设备需求和研发投资的增加,全球 AR 和 VR 行业正在经历快速扩张。与其他消费设备相比,AR/VR 技术的需求和采用率较低,因为其成本较高且视觉冲击力强。领先的跨国科技公司正在投资 VR/AR 研发,以推动技术进步。

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增强现实和虚拟现实市场:

Augmented Reality and Virtual Reality Market: Strategic Insights

Augmented Reality and Virtual Reality Market
  • CAGR
    CAGR (2023 - 2031)
    36.9%
  • Market Size 2023
    US$ 52.40 Billion
  • Market Size 2031
    US$ 646.50 Billion

Key Players

  • Immersive Gaze
  • Google LLC
  • EON Reality
  • Vuzix Corporation
  • Blippar Group Limited Layar B V
  • Innovega Inc
  • imulanis Solutions Private Limited
  • Kanda ApS
  • YeppAR
  • Groove Jones

Regional Overview

Regional And Country Scope
  • 北美(美国、加拿大、墨西哥)
  • 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
  • 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
  • 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
  • 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)

Market Segmentation

Segment 1组件(解决方案、服务)
    Segment2技术(增强现实、虚拟现实)
      Segment3元件(半导体元件、传感器)
        Segment4最终用户行业(娱乐、教育、工业、医疗、房地产和建筑、零售、航空航天和国防)

          增强现实和虚拟现实市场
          • Augmented Reality and Virtual Reality Market
            年均复合增长率(2023 - 2031)
            36.9%
          • 2023 年市场规模
            524 亿美元
          • 2031 年市场规模
            6,465 亿美元

          市场动态

          增长动力
          • 汽车领域的应用不断增加,医疗保健应用不断增加
          未来的趋势
          • 5G融合,混合现实
          机会
          • 娱乐行业的采用率不断上升

          关键人物;主力;重要一员

          • 沉浸式凝视
          • 谷歌有限责任公司
          • EON现实
          • Vuzix公司
          • Blippar 集团有限公司 (Layar BV)
          • 因诺维加公司
          • 伊穆拉尼斯解决方案私人有限公司
          • 神田APS
          • 耶帕
          • 格罗夫·琼斯

          区域概况

          Augmented Reality and Virtual Reality Market
          • 北美
          • 欧洲
          • 亚太
          • 南美洲和中美洲
          • 中东和非洲

          市场细分

          Augmented Reality and Virtual Reality Market成分
          • 解决方案
          • 服务
          Augmented Reality and Virtual Reality Market技术
          • 增强现实
          • 虚拟现实
          Augmented Reality and Virtual Reality Market成分
          • 半导体元件
          • 传感器
          Augmented Reality and Virtual Reality Market最终用户行业
          • 娱乐
          • 教育性
          • 工业的
          • 医疗的
          • 房地产与建筑
          • 零售
          • 航空航天与国防
          • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

          增强现实和虚拟现实市场驱动因素和机遇

          汽车领域应用不断增加,市场受益

          由于其提供的众多应用和优势,AR/VR 在汽车行业日益成为一种标准。它简化并改善了所有相关方的车辆购买和驾驶体验。汽车行业正在积极采用 AR/VR 来改善驾驶和度假体验。事实上,在所有主要行业中,汽车行业对AR和VR技术的投入最多。保时捷、克莱斯勒、现代、三菱和特斯拉等一些行业巨头已经将这两种技术集成到汽车生产、营销和销售的各个阶段。这推动了增强现实和虚拟现实市场的需求。

          娱乐行业的采用率不断上升

          虚拟现实娱乐行业对消费者如何消费媒体产生了重大影响,导致从视频游戏到电影、现场表演和游乐园体验的一切范式发生变化。 VR/AR(虚拟现实/增强现实)技术已经开始对广播和流媒体产生影响。 VR/AR 广播和流媒体可以为观众提供完全身临其境的体验,使他们能够以新颖有趣的方式与材料互动。该技术可用于制作引人入胜的体验,例如 360 度电影、互动体育报道、虚拟现实音乐活动等等。

          增强现实和虚拟现实市场报告细分分析

          有助于增强现实和虚拟现实市场分析的关键部分是技术、组件和最终用户行业。

          • 基于技术,增强现实和虚拟现实市场分为增强现实和虚拟现实。 2023 年,增强现实细分市场将占据更大的市场份额。
          • 按组件划分,市场分为直接半导体组件、传感器等。
          • 按最终用户行业划分,市场分为娱乐、教育、工业、医疗、房地产和建筑、零售、航空航天和国防等。

          按地理划分的增强现实和虚拟现实市场份额分析

          增强现实和虚拟现实市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美洲和中美洲。

          2023年,北美在增强现实和虚拟现实市场份额中占据主导地位。该地区拥有美国和加拿大等技术先进的国家。美国的创业环境不断发展,新兴企业在最先进的 AR 和 VR 技术方面取得突破。

          增强现实和虚拟现实市场报告范围

          报告属性细节
          2023年市场规模524亿美元
          2031 年市场规模6,465亿美元
          全球复合年增长率(2023 - 2031)36.9%
          历史数据2021-2022
          预测期2024-2031
          涵盖的细分市场按组件
          • 解决方案
          • 服务
          按技术
          • 增强现实
          • 虚拟现实
          按组件
          • 半导体元件
          • 传感器
          按最终用户行业
          • 娱乐
          • 教育性
          • 工业的
          • 医疗的
          • 房地产与建筑
          • 零售
          • 航空航天与国防
          覆盖地区和国家北美
          • 我们
          • 加拿大
          • 墨西哥
          欧洲
          • 英国
          • 德国
          • 法国
          • 俄罗斯
          • 意大利
          • 欧洲其他地区
          亚太
          • 中国
          • 印度
          • 日本
          • 澳大利亚
          • 亚太其他地区
          南美洲和中美洲
          • 巴西
          • 阿根廷
          • 南美洲和中美洲其他地区
          中东和非洲
          • 南非
          • 沙特阿拉伯
          • 阿联酋
          • 中东和非洲其他地区
          市场领导者和主要公司简介
          • 沉浸式凝视
          • 谷歌有限责任公司
          • EON现实
          • Vuzix公司
          • Blippar 集团有限公司 (Layar BV)
          • 因诺维加公司
          • 伊穆拉尼斯解决方案私人有限公司
          • 神田APS
          • 耶帕
          • 格罗夫·琼斯
          • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

          增强现实和虚拟现实市场新闻和最新动态

          增强现实和虚拟现实市场是通过收集小学和中学研究后的定性和定量数据来评估的,其中包括重要的企业出版物、协会数据和数据库。下面列出了增强现实和虚拟现实市场的一些发展:

          • EON Reality 自豪地宣布在马绍尔群岛推出首个空间人工智能中心。这一关键举措旨在改变岛屿的教育、医疗保健和气候适应能力,部署沉浸式技术来开创先进的学习体验和可持续发展。 (来源:EON Reality,新闻稿,2024 年 4 月)
          • Vuzix® Corporation(纳斯达克股票代码:VUZI)宣布已收到两家航空航天和国防公司的新订单,以在 2024 年进一步开发和提供基于波导的显示解决方案。(来源:Vuzix Corporation,新闻稿,2024 年 4 月)

          增强现实和虚拟现实市场报告范围和可交付成果

          《增强现实和虚拟现实市场规模及预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:

          • 增强现实和虚拟现实市场规模以及全球、区域和国家层面涵盖的所有关键细分市场的预测
          • 增强现实和虚拟现实市场趋势以及市场动态,例如驱动因素、限制因素和关键机遇
          • 详细的 PEST/波特五力分析和 SWOT 分析
          • 增强现实和虚拟现实市场分析,涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
          • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及增强现实和虚拟现实市场的最新发展
          • 详细的公司简介

          Augmented Reality and Virtual Reality Market Report Scope

          Report Attribute Details
          Market size in US$ 52.40 Billion
          Market Size by US$ 646.50 Billion
          Global CAGR 36.9%
          Historical Data 2021-2022
          Forecast period 2024-2031
          Segments Covered By 组件(解决方案、服务)
          By 技术(增强现实、虚拟现实)
          By 元件(半导体元件、传感器)
          By 最终用户行业(娱乐、教育、工业、医疗、房地产和建筑、零售、航空航天和国防)
          Regions and Countries Covered 北美(美国、加拿大、墨西哥)
          • 北美(美国、加拿大、墨西哥)
          欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
          • 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
          亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
          • 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
          南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
          • 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
          中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
          • 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
          Market leaders and key company profiles
        • Immersive Gaze
        • Google LLC
        • EON Reality
        • Vuzix Corporation
        • Blippar Group Limited Layar B V
        • Innovega Inc
        • imulanis Solutions Private Limited
        • Kanda ApS
        • YeppAR
        • Groove Jones
        • Report Coverage
          Report Coverage

          Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

          Segment Covered
          Segment Covered

          This text is related
          to segments covered.

          Regional Scope
          Regional Scope

          North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

          Country Scope
          Country Scope

          This text is related
          to country scope.

          Frequently Asked Questions


          Which region dominated the augmented reality and virtual reality market in 2023?

          North America dominated the augmented reality and virtual reality market in 2023.

          What are the driving factors impacting the augmented reality and virtual reality market?

          The rising applications in the automotive sector and rising healthcare applications are expected to drive the augmented reality and virtual reality market.

          What are the future trends of the augmented reality and virtual reality market?

          5G integration and mixed reality are likely to remain key trends in the market.

          Which are the leading players operating in the augmented reality and virtual reality market?

          Immersive Gaze, Google LLC, EON Reality, Vuzix Corporation, Blippar Group Limited (Layar B V), Innovega Inc., imulanis Solutions Private Limited, Kanda ApS, YeppAR, Groove Jones, Quytech, The Intellify, Niantec, Microsoft, Apple, VironIT, Appricotsoft, Varwin, Monkhub Innovations are among the leading payers operating in the augmented reality and virtual reality market.

          What would be the estimated value of the Augmented Reality and Virtual Reality market by 2031?

          The augmented reality and virtual reality market size is projected to reach US$ 646.40 billion by 2031

          What is the expected CAGR of the augmented reality and virtual reality market?

          The augmented reality and virtual reality market is expected to register a CAGR of 36.9% during 2023–2031

          The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

          1. Data Collection and Secondary Research:

          As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

          Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

          1. Primary Research:

          The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

          For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

          A typical research interview fulfils the following functions:

          • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
          • Validates and strengthens in-house secondary research findings
          • Develops the analysis team’s expertise and market understanding

          Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

          • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
          • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

          Below is the breakup of our primary respondents by company, designation, and region:

          Research Methodology

          Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

          1. Data Analysis:

          Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

          • Macro-Economic Factor Analysis:

          We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

          • Country Level Data:

          Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

          • Company Profile:

          The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

          • Developing Base Number:

          Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

          1. Data Triangulation and Final Review:

          The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

          We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

          We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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