预计到 2030 年,认证和品牌保护市场规模将从 2022 年的 33.4 亿美元增至 66.8 亿美元。预计 2022-2030 年期间该市场的复合年增长率将达到 9.0%。在线市场的快速增长可能仍是市场的主要趋势。
认证和品牌保护市场分析
随着城市化进程的加快,许多品牌的覆盖范围也随之扩大,用户能够更轻松地接触到正品品牌。随着品牌覆盖范围的扩大,假冒产品的发生率也在相应上升。由于近年来出现了新的假冒和伪造产品机制,对认证和品牌保护技术的需求也随之上升。因此,日益增长的安全需求要求有解决方案来达到适当的安全水平。此外,全渠道零售系统的兴起有利于认证和品牌保护市场的增长。全渠道零售系统需要高效的产品分配以及更好的库存管理和实时库存可视性。假冒产品平台的增长率非常高,具体涉及食品和饮料、化学品、消费电子产品、汽车零部件、医疗器械和药品以及农业等行业。
认证和品牌保护市场概览
全球认证和品牌保护是一种多学科方法,世界各地的公司都考虑采用这种方法来保护品牌完整性、知识产权和产品,防止其遭受各种未经授权的使用、伪造和欺诈活动。这包括使用先进技术和独特的认证功能(如全息图和快速响应码)进行产品消毒的综合策略,以及允许公司通过供应链跟踪和认证产品的 RFID 标签。
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认证和品牌保护市场:
复合年增长率(2022 - 2030 年)9.0%- 2022 年市场规模
33.4 亿美元 - 2030 年市场规模
66.8 亿美元
市场动态
- 更加重视维护产品和品牌的完整性
- 网上市场的快速增长
- 追踪技术的出现
关键人物
- 阿尔普视觉公司 SA
- 真实愿景
- 应用DNA科学公司
- 伊士曼柯达公司
- 德拉鲁公司 La Rue Plc
- 艾利丹尼森公司Dennison Corp
- 中央制图公司
- 捷德有限公司
- 3M 公司
- Authentix
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 公开
- 隐蔽
- 法医
- 数字的
- 安全印刷和防篡改标签
- 安全油墨和涂料
- OVDS 和全息图
- 唯一代码
- 条形码
- 射频识别
- 认证 IC
- 消费电子产品
- 汽车
- 医疗的
- 化学
- 食品和饮料
- 烟草
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
认证和品牌保护市场驱动因素和机遇
更加重视维护产品和品牌的完整性
认证和品牌保护市场的主要增长动力之一是对产品和品牌完整性的日益重视。随着假冒案件的增多以及保护消费者免受假冒产品的侵害,这种日益重视已成为各行各业任何企业关注的重大问题。值得注意的是,制药、食品和饮料以及消费电子行业最需要采取强有力的措施来打击假冒商品的泛滥,以补充在市场上追踪品牌完整性和产品真实性。
追踪技术的出现
跟踪和追溯技术的出现已成为最前沿,推动了认证和品牌保护市场的发展。在供应链的每个阶段对产品进行跟踪的解决方案的创新使公司能够获得更高的透明度和安全性。这些技术将使企业能够控制其产品从制造阶段到销售阶段的所有过程;它们将有助于减少假冒和其他未经授权的转移,并促进消费者和其他利益相关者之间更好地建立信任。从本质上讲,通过跟踪和追溯技术实现的更高透明度和安全性对于支持品牌保护战略至关重要,以抵御这些复杂的假冒商品威胁,这些假冒商品提高了现代全球市场的增长率。
认证和品牌保护市场报告细分分析
有助于得出认证和品牌保护市场分析的关键部分是组件、技术和应用。
- 根据组件,市场分为公开、隐蔽、取证和数字。隐蔽部分在 2022 年占据了相当大的市场份额。
- 从技术方面来看,市场细分为安全印刷和防篡改标签、安全油墨和涂料、OVDS 和全息图、唯一代码、条形码、RFID、认证 IC 等。安全油墨和涂料领域在 2022 年占据了相当大的市场份额。
- 根据应用,市场细分为消费电子、汽车、医疗、化工、食品饮料、烟草等。消费电子领域在 2022 年占据了相当大的市场份额。
认证和品牌保护市场份额按地区分析
认证和品牌保护市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲、南美和中美。
北美在身份验证和品牌保护市场占有相当大的市场份额,该行业在这些地区正在快速增长。食品饮料和药品是这些产品的高增长应用领域。北美的几家公司对开发新的身份验证和品牌保护技术表现出浓厚的兴趣,这得益于该地区的主要参与者和庞大的客户群。
认证和品牌保护市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 33.4 亿美元 |
2030 年的市场规模 | 66.8亿美元 |
全球复合年增长率(2022 - 2030 年) | 9.0% |
史料 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
认证和品牌保护市场新闻和最新发展
认证和品牌保护市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。认证和品牌保护市场的一些发展如下所列:
- 领先的工业技术公司 Crane NXT, Co. (NYSE: CXT)(“Crane NXT”或“公司”)今天宣布,已与 Investcorp Technology Partners(“Investcorp”)签署最终协议,以 2.7 亿美元现金收购 OpSec Security(“OpSec”),但须进行常规调整。OpSec 是品牌保护和认证解决方案领域的全球领导者,为全球最知名的品牌以及政府机构和金融机构提供服务。
(来源:Crane NXT, Co.,公司网站,2024 年 3 月)
认证和品牌保护市场报告范围和交付成果
“认证和品牌保护市场规模和预测(2020-2030 年)”报告对以下领域进行了详细的市场分析:
- 认证和品牌保护市场规模及预测,涵盖全球、区域和国家层面的所有主要细分市场
- 认证和品牌保护市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 认证和品牌保护市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及认证和品牌保护市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is projected to record a CAGR of 9.0% during 2022–2030.
The market is expected to reach a value of US$ 6.68 billion by 2030.
AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc, Eastman Kodak Co, De La Rue Plc, Avery Dennison Corp, Centro Grafico dg S.p.A, Giesecke Devrient GmbH, 3M Co, and Authentix are key players in the market.
The rapid growth of online marketplaces is a key trend in the market.
Increasing emphasis on safeguarding product and brand Integrity is driving the market.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies - Authentication and Brand Protection Market
- AlpVision SA
- Authentic Vision
- Applied DNA Sciences, Inc
- Eastman Kodak Co
- De La Rue Plc
- Avery Dennison Corp
- Centro Grafico dg S.p.A
- Giesecke Devrient GmbH
- 3M Co
- Authentix
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.