Baby Diaper Market Developments by 2031
[研究报告]2022年婴儿纸尿裤市场规模约为470亿美元，预计2022年至2030年复合年增长率约为5.5%，到2030年将达到730亿美元。
市场洞察和分析师观点：
婴儿纸尿裤是婴儿卫生和护理产品中最重要的产品之一。全球有成千上万的父母为婴儿使用婴儿尿布，以保持婴儿干燥和清洁。出生率上升、快速城市化、可支配收入增加和卫生意识是推动婴儿纸尿裤市场增长的关键因素。出生人数的增加直接影响婴儿纸尿裤的需求。根据美国疾病控制与预防中心（CDC）的数据，2021年美国的出生人数为366万。此外，城市人口的增长、生活方式的改变以及父母愿意花钱购买优质、更方便的纸尿裤是推动婴儿纸尿裤市场增长的重要因素。
工作人口的增加阶层人口也影响着海湾尿布市场。父母双职工的趋势增加了尿布等更方便的婴儿用品的销量。根据美国劳工统计局的数据，大约 61% 的美国已婚夫妇的配偶双方都有工作。由于生活水平的提高和生活成本的上升，双收入家庭的数量正在增加。因此，上班族父母更喜欢方便且节省时间和精力的婴儿产品。因此，随着父母寻求便利，婴儿尿布的需求预计在预测期内将增长两倍。
增长动力和挑战：< /u>
过去几年，人们对环境可持续发展的意识显着增强。塑料废物影响了地球的自然生态系统，并对当代和子孙后代的福祉构成重大威胁。全球人口增长、城市化和缺乏废物管理是垃圾填埋场负担加重的主要原因。由于全球人口不断增长，对婴儿纸尿裤的需求也在增加。然而，一次性婴儿尿布对环境造成重大危害，因为它们很难分解，并且在垃圾填埋场中可以保存数千年。因此，父母越来越多地采用可生物降解、环保、可重复使用、易于清洁、使用方便的尿布。制造商还推出环保尿布，以满足不断增长的消费者需求。此外，他们还在产品中加入植物性材料，以亲肤成分确保婴儿的安全和卫生。例如，2021 年 10 月，Mamaearth 推出了植物基尿布，并开展了“Touch of Goodness”活动。该尿布经过 MadeSafe 认证，富含天然精华，吸收能力是普通尿布的两倍。此类产品的推出预计将在预测期内为婴儿尿布市场带来利润丰厚的机会。
植物基尿布的趋势正在迅速兴起，因为父母认为这些产品是更安全且环境可持续。植物尿布通常不含可能刺激婴儿敏感皮肤的化学物质、香料和添加剂，使其成为传统尿布的更安全、更健康的替代品。此外，植物基尿布的设计更容易在垃圾填埋场分解，从而减少其对环境的长期影响。因此，从长远来看，植物基趋势的兴起预计将对婴儿纸尿裤市场产生积极影响。
战略见解< /strong>
报告细分和范围：
“全球婴儿尿布市场”根据类型、分销渠道和地理位置进行细分。根据类型，婴儿尿布市场分为一次性和可重复使用。基于分销渠道的市场分为超市和大卖场、便利店、网上零售等。基于地理位置的市场分为北美（美国、加拿大和墨西哥）、欧洲（德国、法国、意大利、英国、俄罗斯和欧洲其他地区）、亚太地区（澳大利亚、中国、日本、印度） 、韩国和亚太地区其他地区）、中东和美国非洲（南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区）以及南美和非洲中美洲（巴西、阿根廷以及南美洲和中美洲其他地区）。
细分分析：
细分分析：
根据类型，婴儿尿布市场分为一次性尿布和可重复使用尿布。一次性尿布市场预计将在婴儿尿布市场中占据重要份额，而可重复使用尿布市场预计将在预测期内出现显着增长。人们越来越意识到一次性尿布对环境的影响，这种尿布在垃圾填埋场可能需要数百年才能分解，促使许多父母转而使用可重复使用且环保的尿布。此外，可重复使用的尿布也具有成本效益，因为它们可以多次使用，从长远来看可以节省金钱，特别是对于有两个或更多孩子的家庭。这些因素极大地推动了可重复使用婴儿尿布市场的增长。此外，一些父母高度关注宝宝的卫生，并选择不含有害化学物质、毒素、氯和漂白剂的布尿布。这一因素也影响婴儿尿布市场的增长。
区域分析：
根据地理位置，婴儿纸尿裤市场分为五个关键区域：北美、欧洲、亚太地区、南美和北美。中美洲、中东和非洲非洲。亚太地区婴儿尿布市场预计将在预测期内显着增长。包括印度和中国在内的许多国家人口众多且出生率很高。这一因素直接影响该地区婴儿尿布的需求。此外，可支配收入的增加、生活水平的提高以及购买高质量和优质婴儿尿布的能力的提高也推动了市场的增长。从农村到城市的转变也导致对一次性婴儿尿布的需求增加，因为这对于居住在城市地区的父母来说更方便。此外，亚太地区电子商务行业蓬勃发展，网上渠道的便利性、不同品牌的产品种类繁多、送货上门服务以及巨大的折扣和优惠也带动了婴儿纸尿裤的销售，这也推动了婴儿纸尿裤的销售。该地区尿布市场的增长。
行业发展和未来机遇：
婴儿尿布市场主要参与者采取的各种举措如下：
- 2021 年 12 月，Ontex BV 推出了一款新型尿布吸收技术“Climaflex”，其特点是吸收大量婴儿运动和具有挑战性的条件。该技术还确保婴儿的舒适度和皮肤保护。
- 2021 年，宝洁公司旗下帮宝适 (Pampers) 推出了 Lumi 品牌的智能纸尿裤，可监控婴儿的睡眠模式并跟踪他们的睡眠情况。撒尿。该系统由两个主动尿布传感器、一个用于监测睡眠的罗技摄像头以及一个跟踪所有数据的移动应用程序组成。
- 2023 年 9 月，婴儿尿布品牌 Freestyle BambooTek 扩大了其业务范围通过在美国各地的 Whole Foods 商店和网上推出尿布来扩大零售足迹。
COVID-19 影响：
COVID-19 大流行影响了各国的几乎所有行业。北美、欧洲、亚太地区 (APAC)、南美和非洲地区的封锁、旅行限制和企业关闭中美洲 (SAM)、中东和非洲非洲（MEA）阻碍了多个行业的增长，包括消费品和个人护理行业。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及必需品和非必需品的销售。 2021年，多家企业出现产品交付延迟、产品销量下滑的情况。
制造单位所需劳动力短缺，本地销售暂时停止由于封锁和社交距离措施，专卖店、超市和便利店的市场销售进一步受到负面影响。因此，海湾尿布市场的重要公司在大流行的初始阶段面临最严重的打击。 COVID-19 大流行对婴儿纸尿裤市场产生了复杂的影响。最初，由于担心短缺和封锁，家长们储备了必需品，因此婴儿尿布的需求激增。然而，由于制造工厂关闭，制造商在满足需求方面面临挑战，从而造成短缺。拥有高库存的知名制造商可以满足需求的激增。然而，小型制造商面临重大损失。
2021年，随着多国政府宣布放松此前的限制，各个经济体恢复运营，对全球市场产生了积极影响。此外，制造商被允许满负荷运转，这有助于他们克服供需缺口。疫情期间，实体店关闭，消费者可以方便地远程在线购买多种产品，电子商务行业出现了显着繁荣。由于送货上门、优惠和折扣以及购物的便利性，消费者预计将继续流行在线购物趋势。预计这一因素也将为未来几年的婴儿纸尿裤市场提供强劲的增长潜力。
竞争格局和主要公司：
全球婴儿尿布市场的一些知名企业包括金佰利公司、宝洁公司、尤妮佳公司、强生私人公司Limited、INDEVCO Group、HANSEN KIDS LLC、Ontex BV、Cardinal Health Inc、PureBorn 和 The Honest Company Inc. 等。这些市场参与者正在采取战略发展举措进行扩张，进一步推动婴儿纸尿裤市场的增长。这些公司正在采取各种策略，例如合并和收购。收购、合作、协作、新产品开发和工厂产能扩张，以增加婴儿尿布市场份额。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of Companies
- Bambi (INDEVCO)
- Fine Hygienic Holding
- Johnson and Johnson
- Kimberly-Clark Corporation
- Molfix
- Ontex BV
- Procter and Gamble
- PureBorn
- Queshi (Fujian) Industrial Development Co., Ltd.
- Unicharm Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For