预计婴儿食品市场在 2023-2031 年期间的复合年增长率将达到 5%。对清洁标签成分的日益关注可能仍将是市场的主要趋势。
婴儿食品市场分析
- 通过这些拟议的途径,婴儿食品市场将在未来几年经历进一步的增长和创新。
- 持续的城市化、不断增长的可支配收入水平、社交媒体和医疗信息普及带来的婴儿营养意识的提高,都可能推动需求不断增长,尤其是在发展中市场。此外,越来越多的父母开始追求天然和有机成分,以及所谓的“清洁标签”,即在包装上列出天然成分。
- 植物性替代品正变得越来越主流,尤其是当消费者出于饮食和环境原因寻求不同的食物时。采用先进食品科学和技术制作的食品也可以更广泛地用于个性化产品,这些产品取决于对婴儿特定营养需求的分析。
- 分销可能会来自更多的电子商务和直接面向消费者的渠道,从而带来更多便利,并给零售商带来更多颠覆。
婴儿食品市场概况
- 婴儿食品市场已经成熟,但由于父母的购物习惯和对婴儿需求的理解在不断变化,市场仍然比较分散。
- 城镇化、女性劳动力参与度的提高以及人均可支配收入的提高都是新兴经济体的一大亮点。这些市场将迎来需求。
- 父母们不断要求更多天然、健康和有机食品,从而推动了清洁标签和植物性食品的革命。
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婴儿食品市场:战略洞察
复合年增长率(2023 - 2031)5%- 2023 年市场规模
XX 百万美元 - 市场规模 2031
美元 XX 百万美元
市场动态
- 消费者意识的提高和生活方式的改变
- 更加关注清洁标签成分
- 根据婴儿个体情况开发定制产品
关键人物
- 雀巢公司
- 肯德尔营养品
- 达能公司
- 雅培实验室
- HiPP 集团
- 百利高公司
- 美赞臣公司
- 妈妈做的食物
- 卡夫亨氏食品公司
- 山毛榉营养公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 配方奶粉
- 小吃
- 谷物/粥
- 有机和传统
- 超市和大卖场
- 专卖店
- 网上零售
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
婴儿食品市场的驱动因素和机遇
消费者意识的提高和生活方式的改变推动婴儿食品市场的发展
- 消费者意识的增强和生活方式的改变是推动婴儿食品市场发展的关键因素。
- 随着父母对营养和儿童发育的了解越来越多,他们的购买决定也与他们对婴儿健康的新认识和新知识保持一致。这种新认识已经蔓延到消费者对更清晰的标签、更清洁的产品和成分以及强化营养素的需求,以促进最佳的成长和发育。
- 社交媒体和家长对家长平台加快了信息共享的速度,因此家长可以传递个人体验和产品推荐——甚至影响他们从哪里购买产品以及他们对哪些品牌的忠诚度。这种在线互联社区的兴起给公司带来了压力,要求它们保持透明,并迅速以透明的方式回应消费者的担忧。
- 与此同时,生活方式的改变——主要是城市生活的现代潮流——也促使忙碌的父母对随时可用的婴儿食品的需求增加。用婴儿食品喂养婴儿比亲自准备食物更容易。
根据婴儿个体情况开发定制产品
- 消费者基因分析揭示了每个婴儿的内部营养状况,结合了有关其年龄、体重和发育阶段的数据,更不用说父母对他们所追求的具体健康目标的反馈。公司可以根据这些信息创建精确匹配每个孩子营养需求的配方。通过配方奶粉定制营养需求显然可以满足父母的需求:根据孩子的需求优化的精细营养。同时,它满足了人们对健康个性化的更大渴望。
- 随着越来越多的父母发现早期营养对长期健康结果至关重要,他们会要求更多这些针对个人的选项,毫无疑问,他们将这些选项视为对孩子未来的投资。这样,婴儿的健康可以得到改善,过敏或不耐受的风险可以降低,发育支持可以得到优化。对于婴儿食品制造商来说,这是一个在竞争激烈的市场中开辟出一席之地的机会,并有望获得高价产品的回报。
婴儿食品市场报告细分分析
有助于婴儿食品市场分析的关键部分是产品类型、类别和分销渠道。
- 根据产品类型,市场细分为配方奶粉(第一阶段配方奶粉、后续配方奶粉、幼儿配方奶粉和特殊配方奶粉)、婴儿零食(棒状、泡芙、小吃店、干果等)、婴儿米粉/粥等。
- 根据类别,市场分为有机市场和传统市场。
- 根据分销渠道,市场分为超市和大卖场、专卖店、在线零售和其他。
婴儿食品市场份额按地区分析
- 婴儿食品市场报告包括对五大地理区域的详细分析,包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
- 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖婴儿食品市场动态,例如影响区域市场的驱动因素、趋势和机会。
- 此外,该报告还涵盖了波特的分析,其中涉及影响这些地区婴儿食品市场的主要因素的研究。
婴儿食品市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2023 - 2031) | 5% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
婴儿食品市场新闻和最新发展
婴儿食品市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。婴儿食品市场的一些发展如下:
- Little Spoon 是领先的直接面向消费者的婴儿和儿童营养品牌,也是现代父母的首选目的地,该公司宣布推出不含大米的可抓握有机泡芙,进军婴儿零食类别。Little Spoon 泡芙为婴儿零食提供了一种创新而营养的解决方案,鼓励 6 个月以上的婴儿自主进食和精细运动技能发展。作为 Little Spoon 婴儿类别中的一个新细分市场,此次发布进一步巩固了该品牌的使命,即通过从婴儿第一次进食到长大成人的喂养解决方案,让现代父母的生活更轻松。(来源:BevNET.com, Inc,新闻稿,2024 年 3 月)
- 美国有机婴儿食品品牌 Happy Family Organics 宣布推出全新袋装系列——Happy Baby Savory Blends。Happy Baby Savory Blends 专为 6 个月以上的小宝宝精心制作,每袋含有 1 ½ 份有机蔬菜,据报道,一袋蔬菜含量比任何其他领先婴儿食品品牌都要多。食谱以有机蔬菜与风味脂肪、香草和香料混合为特色。据 Happy Family Organic 称,它是宣布加入美国健康伙伴关系 (PHA) 早期和经常吃蔬菜运动的最大婴儿食品品牌,并做出了一系列承诺,包括在未来三年内将其蔬菜产品数量增加一倍。(来源:BNP Media,新闻稿,2021 年 4 月)
婴儿食品市场报告覆盖范围和交付成果
“婴儿食品市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:
- 婴儿食品市场规模及全球、区域和国家层面所有主要细分市场的预测
- 婴儿食品市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 婴儿食品市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及婴儿食品市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Increasing consumer awareness and lifestyle changes are one of the major factors driving the baby food market.
Increasing focus on clean-label ingredients is anticipated to play a significant role in the global baby food market in the coming years.
The global baby food market is expected to grow at a CAGR of 5% during the forecast period 2023 - 2031.
The leading players operating in the baby food market are Nestlé, S.A., Kendal Nutricare, Danone S.A., Abbott Laboratories, HiPP Group, Perrigo Company, Mead Johnson and Company, LLC, Mama Made Food, Kraft Heinz Foods Company, Beech-Nut Nutrition Corporation, Hero Group, Bellamy's Organic, Kewpie Corporation, Sprout Foods, Inc, Bubs Australia Limited, and Ella's Kitchen Limited.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies
1.Abbott Laboratories
2.Bellamy's Organic Pty Ltd
3.Bristol-Myers Squibb Company
4.Danone S.A.
5.FrieslandCampina DOMO
6.Hain Celestial Group
7.Hero Group
8.Mead Johnson and Company, LLC.
9.Nestle S.A.
10.Perrigo Company plc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.