Beauty Devices Market SWOT Analysis by 2031
美容设备市场预计将从 2022 年的 43,284.18 百万美元增至 93,210.39 美元到 2031 年将达到 100 万;预计 2022 年至 2031 年复合年增长率为 13.7%。
工作时间的增加和生活方式的改变导致压力水平上升,导致一些外观问题,尤其是皮肤和头发问题。此外,污染程度的不断增加对个人的外貌也产生了不利影响。这些问题可以通过使用射频 (RF) 滚轮和蓝光祛痘设备来控制。顾客继续对体验美容和健康服务以恢复身体活力表现出浓厚的兴趣。因此,来自全球品牌的美容产品和服务在全球范围内广受欢迎。
优质美容品牌在其门店提供额外服务,例如皮肤诊断,以吸引顾客。此外,美容行业正在迅速发展,化妆品主要由25-34岁的女性购买。此外,男性和女性对美容设备和产品的接受度不断提高,也推动了美容设备市场在预测期内的增长。
亚太地区是美容仪器市场增长最快的地区。中国、日本和印度是该地区市场的主要贡献者。国际企业在中国和印度的投资不断增加、政府支持不断增加、可支配收入增加和中产阶级人口不断扩大、美容仪器研究机构数量不断增加以及医疗保健基础设施不断进步,这些都是推动亚洲美容仪器市场发展的关键因素太平洋。
战略见解
美容利润丰厚的地区设备市场
市场洞察
皮肤问题日益普遍,推动美容设备市场增长
与年龄相关的皮肤问题,例如色素沉着、皱纹、折痕和痤疮以及事故造成的烧伤疤痕在全球范围内极为常见。根据美国皮肤病学会的数据,痤疮是美国最常见的皮肤病,每年影响约 5000 万美国人。此外,大约 85% 12 至 24 岁之间的人会出现轻微痤疮。
此外,根据国家湿疹协会的数据,十分之一的人在一生中会患上特应性皮炎,影响高达 25% 的儿童和 2-3% 的成人。与年龄相关的皮肤问题,如色素沉着、皱纹、皱纹和痤疮,以及事故造成的烧伤疤痕在大众中很常见。根据美国皮肤病学会的数据,痤疮是美国最常见的皮肤病,每年影响约 5000 万美国人。此外,约 85% 的 12 至 24 岁年龄段的人都有轻微的痤疮问题。此外,十分之一的人在一生中会患上特应性皮炎,这种情况影响高达 25% 的儿童和 2-3% 的成人。此外,大约 28% 的 25 岁以下女性承认她们经常担心自己的衰老迹象,而在 25-34 岁和 35-44 岁年龄段的女性中,这一数字分别增加到 42% 和 54%。 ;
30-65岁的人表现出衰老的迹象,例如皮肤缺乏弹性、皱纹和黑斑。根据中央情报局的数据,2021 年,约 39.9% 的德国人口年龄在 25 至 54 岁之间,约 15.0% 的人口年龄在 55 至 65 岁之间。预计这一因素将推动对审美的需求未来几年该国的医学。此外,据世界卫生组织(WHO)预测,从2015年到2030年,全球60岁及以上的人口预计将增长56%,即从9.01亿增加到14亿。老年人口的激增在美容设备市场的增长中发挥着关键作用,因为衰老会导致皮肤层纤维组织的损失以及血管和腺体网络的减少。
基于设备类型的洞察
根据设备类型细分,美容设备市场分为 脱毛装置、清洁装置、毛发生长装置、嫩肤装置、光/LED 治疗和光子嫩肤装置、痤疮装置、皮肤真皮滚轮等。 2022 年,脱毛设备细分市场占据最大市场份额;然而,光/LED 治疗和光嫩肤设备领域预计在 2022 年至 2031 年期间复合年增长率最高。千禧一代身体意识的增强,增加了对定期修剪毛发和剃除体毛等替代方法的需求。脱毛设备的增长也很大程度上受到强脉冲光(IPL)设备应用不断增加的影响。由于这些设备能够精确去除毛发,因此对它们的需求不断增长。
美容设备市场,按设备类型划分 - 2022 年和 2031 年
基于使用区域的见解< /h3>
根据使用区域,美容设备市场分为沙龙、家庭和水疗中心。 2022年,沙龙细分市场占据最大市场份额;然而,预计家庭细分市场在预测期内的复合年增长率最高。
基于分销渠道的洞察
根据分销渠道,美容仪器市场分为零售和电子商务。 2022年,零售业将占据更大的市场份额;然而,预计电子商务领域在预测期内的复合年增长率将更高。互联网零售是扩大利基产品消费者覆盖面增长最快的平台之一。通过电子商务对美容设备的需求正在显着增长。由于智能手机的使用不断增加,消费者通过社交媒体和数字营销接受了有关美容护理的良好教育,这增加了在线平台上美容设备的销量。
一些在美容设备市场运营的主要公司正在采用产品创新战略来满足世界各地不断变化的客户需求,这进一步使他们能够在全球市场上保持自己的品牌。
美容设备市场:竞争格局和主要发展
美容设备市场的一些主要参与者包括 NuFACE;欧莱雅集团;宝洁公司赌;皇家飞利浦公司;松下公司;特里亚美容;福雷奥;雅萌有限公司;邮政编码;丝绸如新企业有限公司;这些公司专注于扩大市场份额并使其多元化,并获取新的客户群,从而挖掘现有的商机。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
The List of Companies - Beauty Devices Market
- NuFACE
- L'OREAL GROUP
- Procter & Gamble
- Koninklijke Philips N.V.
- Panasonic Corporation
- TRIA BEAUTY
- FOREO
- YA-MAN LTD
- ZIIP
- Silk’n
- Nu Skin Enterprises, Inc.
- MTG Co.,Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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