Caps and Hats Market Growth, Size, Share, Analysis by 2031
2023 年帽子市场价值为 230.8 亿美元,预计到 2031 年将达到 325.7 亿美元;预计 2023 年至 2031 年的复合年增长率为 4.4%。
市场分析
不断变化的时尚趋势和社交媒体日益增长的影响力使这些配饰超越了其功能性目的,成为个人风格表达不可或缺的组成部分。此外,人们越来越意识到防晒的重要性,这刺激了对具有防紫外线功能的帽子的需求,特别是在阳光照射较强的地区。此外,户外活动、运动和休闲活动的日益普及也增加了对帽子作为实用和时尚配饰的需求。此外,电子商务和数字营销策略的兴起扩大了市场覆盖范围,使品牌能够挖掘新的消费者人群和地理区域,从而促进全球帽子市场的整体增长
全球服装行业充满活力,不断发展,受消费者人口统计、经济趋势、消费者购买行为和技术进步等因素的影响。随着生活方式的改变,消费者越来越多地在服装、鞋类和配饰上花钱来提升自己的外表。根据美国劳工统计局 ( BLS ) 提供的数据,2022 年美国每个消费者单位在服装和服务上的年平均支出为 1,945 美元。消费者单位是指由两人或两人以上分担主要开支或经济独立的人组成的家庭。随着劳动人口的激增,消费者在服装和配饰上的支出也在增加。根据国际劳工组织 ( ILO ) 的数据,2023 年全球就业人数达到约 34 亿。随着职业人士数量的激增,对自我修饰的重视也日益增加。随着零售格局的变化,服装和时尚行业也在发生重大转变。电子商务行业的蓬勃发展、消费者对网上购物的偏爱以及不同品牌的各种服装和配饰的折扣价,推动了服装通过在线零售渠道的销售。主要制造商还推出了直接面向消费者 (D2C) 的网站,消费者可以以实惠的价格购买正品。例如,阿迪达斯、耐克和安德玛等公司都有自己的直销网站,消费者可以购买正品,从而提高客户满意度和品牌忠诚度。
帽子是时尚配饰,可以提升服装的整体外观,帮助人们彰显时尚。帽子不再仅仅用于防晒、防风和防极端天气,它们还被用作造型元素来提升外观。各种帽子适用于不同的场合和季节;例如,太阳帽专门在夏季搭配沙滩装和泳衣使用,以提升整体外观并提供防晒保护。消费者正在尝试不同的服装和造型技巧,这推动了对各种造型配饰(包括帽子)的需求。因此,服装和时尚行业的增长推动了帽子市场的发展。
增长动力与挑战
全球化以及互联网和智能手机的普及促使人们越来越关注服装行业的最新趋势。Instagram 、YouTube、Facebook 和Snapchat等社交媒体平台上的许多时尚影响者分享造型教程、评分和产品链接,这些都会影响消费者的购买决策。社交媒体强烈影响着人们的生活方式,许多人试图模仿名人及其生活水平以跟上最新的市场趋势;这极大地影响了消费者的购买行为。此外,随着人们越来越注重自我形象,人们根据社交媒体上的最新时尚趋势购买时尚配饰,如帽子、围巾和流行鞋类。几家帽子制造商正在投资名人代言,以提升其品牌形象并促进产品销售。例如,2020 年 3 月,PUMA SE 与印度电影界名人Kareena Kapoor Khan 签署了一份为期两年的协议,担任其品牌大使。根据协议条款,这位女演员代言了 PUMA 的新系列,包括运动鞋、运动服、帽子和其他服装系列。
吉吉· 哈迪德、肯达尔·詹娜和蕾哈娜等新时代名人和时尚偶像将时尚的帽子与休闲和高级时装搭配在一起,展示了这种配饰无与伦比的适应性。社交媒体影响者正在利用TikTok、Instagram 和Snapchat等社交媒体平台展示各种帽子,包括街头服饰、流行文化服装、波西米亚风、休闲装和各种其他美学中的渔夫帽、卡车司机帽和棒球帽——这激发了新一代粉丝的时尚感。因此,全球社交媒体和名人影响力的不断增强正在促进帽子市场规模的不断增长。
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帽子市场:
Caps and Hats Market: Strategic Insights
Caps and Hats Market
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![](https://www.theinsightpartners.com/assets/images/rd_int_img/cagr.png)
CAGR (2023 - 2031)
4.4%
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Market Size 2023
US$ 23.08 Billion
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Market Size 2031
US$ 32.57 Billion
Market Dynamics
GROWTH DRIVERS
- 时尚与服装行业的增长
- 名人和社交媒体影响力的提升
FUTURE TRENDS
- 渔夫帽和棒球帽的流行
OPPORTUNITIES
- 专注于帽子的可持续面料
Key Players
- Nike Inc
- Adidas AG
- Under Armour Inc
- H&M Hennes & Mauritz AB
- New Era Cap
- Puma SE
- ADER
- YUPOONG INC
- Levi Strauss & Co
- Hooey
Regional Overview
- 北美(美国、加拿大、墨西哥)
- 欧洲(德国、法国、英国、意大利、俄罗斯、欧洲其他地区)
- 亚太地区(澳大利亚、中国、印度、日本、韩国、亚太地区其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
- 以及南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
Market Segmentation
类型(帽子)
材质(涤纶、棉、皮革、混纺等)
最终用户(男性、女性、中性及儿童)
分销渠道(超市和大卖场、专卖店、网上零售等)
Caps and Hats Market: Strategic Insights
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CAGR (2023 - 2031)4.4% -
Market Size 2023
US$ 23.08 Billion -
Market Size 2031
US$ 32.57 Billion
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
Market Dynamics
- 时尚与服装行业的增长
- 名人和社交媒体影响力的提升
- 渔夫帽和棒球帽的流行
- 专注于帽子的可持续面料
Key Players
- Nike Inc
- Adidas AG
- Under Armour Inc
- H&M Hennes & Mauritz AB
- New Era Cap
- Puma SE
- ADER
- YUPOONG INC
- Levi Strauss & Co
- Hooey
Regional Overview
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美(美国、加拿大、墨西哥)
- 欧洲(德国、法国、英国、意大利、俄罗斯、欧洲其他地区)
- 亚太地区(澳大利亚、中国、印度、日本、韩国、亚太地区其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
- 以及南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
Market Segmentation
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![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
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复合年增长率(2023 - 2031)4.4%- 2023 年市场规模
230.8 亿美元 - 2031年市场规模
325.7亿美元
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
市场动态
- 时尚服饰行业的增长
- 提升名人和社交媒体影响力
- 渔夫帽和棒球帽的流行
- 专注于帽子的可持续面料
关键人物;主力;重要一员
- 耐克公司
- 阿迪达斯公司
- 安德玛公司
- H&M 亨尼斯·莫里斯公司
- 新时代帽
- 彪马
- 艾德
- 裕丰公司
- 利维斯特劳斯公司
- 胡言乱语
区域概况
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美
- 欧洲
- 亚太地区
- 中东和非洲
- 以及南美洲和中美洲
市场细分
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
- 帽子和帽子
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- 聚酯纤维
- 棉布
- 皮革
- 混合
- 其他的
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
- 男性
- 女性
- 男女通用的
- 孩子们
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告分类和范围
“全球帽子市场分析”通过考虑帽子类型、材料、最终用户、分销渠道和地理位置等细分市场进行。该报告提供了有关全球帽子使用情况的关键统计数据,以及主要地区和国家的需求。此外,它还对影响帽子市场的因素进行了定性评估。它还包括对市场领先参与者及其关键战略发展的全面分析。市场分析有助于确定帽子市场的趋势、关键驱动因素和有利可图的机会,进而有助于创造更高的收入。
生态系统分析和波特五力分析提供了全球帽子市场的360度视角,有助于了解整个供应链和影响帽子市场增长的各种因素。
节段分析
帽子市场根据类型、材料、最终用户、分销渠道和地理位置进行细分。根据类型,市场分为帽子和便帽。帽子部分在帽子市场中占有较大的份额。休闲和运动休闲时尚的兴起推动了帽子作为日常服装的百搭配饰的流行。此外,消费者对防晒意识的增强和对功能性时尚单品的需求促使消费者购买具有防紫外线功能的帽子。社交媒体影响者和名人佩戴运动帽的趋势日益兴起,极大地影响了消费者的偏好,推动了产品需求。近年来,由于韩国流行偶像的影响力不断扩大以及对运动帽的需求激增,棒球帽的受欢迎程度不断提高。这些因素推动了帽子市场的增长。
帽子市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 230.8亿美元 |
2031 年市场规模 | 325.7亿美元 |
全球复合年增长率(2023 - 2031) | 4.4% |
历史数据 | 2020-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
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市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
区域分析
该报告详细概述了全球帽子市场的五大区域——北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。欧洲占据全球帽子市场的最大份额,2023 年该地区的市场价值约为 76.641 亿美元。预计到 2031 年,亚太地区的市场将达到约 87.8481 亿美元。预计 2023 年至 2031 年北美帽子市场的复合年增长率约为 4%。北美对帽子需求的激增可以归因于该地区突出的体育文化。据 Experian 称,职业体育是美国文化和社会的重要组成部分,其中五项运动位居榜首:足球、篮球、棒球、曲棍球和足球。每年有数百万美国人前往全国各地的体育场馆支持他们最喜欢的运动队。在棒球、篮球和足球等体育赛事中,人们会佩戴代表其球队颜色的帽子,或是为了拥抱运动美学。此外,与帽子相关的强大品牌和团队归属感推动了它们在北美的需求。无论是在比赛中自豪地展示球队颜色,还是展示喜爱品牌的标志,帽子都为消费者提供了一种表达忠诚和偏好的方式,这可能会对未来几年帽子市场预测产生重大影响。此外,时尚潮流的积极影响推动了帽子的流行。帽子逐渐成为时尚的单品。有影响力的人、名人和时尚前卫人士已经接受了帽子的多功能性,将它们融入日常服装中,以进一步提升他们的外观。这种风格和功能的融合极大地促进了北美对帽子的需求激增。此外,工作场所和社交场合着装规范的休闲化也极大地推动了对帽子的需求。由于传统着装规范提供了更加轻松和非正式的着装,帽子已经成为了休闲而时尚的服装配饰。
通过在线零售渠道广泛销售帽子对扩大其在该地区的影响范围起到了至关重要的作用。在线平台为消费者提供了无与伦比的便利,让他们能够购买各种帽子、帽子款式、颜色和设计。这种购物便利性,加上可以比较价格和阅读评论,使在线零售成为帽子爱好者的首选目的地,进一步促进了北美的销售和市场增长。
竞争格局和主要公司
Nike Inc、Adidas AG、Under Armour Inc、H&M Hennes & Mauritz AB、New Era Cap、Puma SE、ADER、YUPOONG INC、Levi Strauss & Co 和 Hooey 是帽子市场报告中介绍的知名企业。此外,在研究过程中还研究和分析了其他几家企业,以全面了解市场及其生态系统。帽子市场报告还包括公司定位和集中度,以评估市场中竞争对手/参与者的表现。
Caps and Hats Market Report Scope
Report Attribute | Details |
---|---|
Market size in | US$ 23.08 Billion |
Market Size by | US$ 32.57 Billion |
Global CAGR | 4.4% |
Historical Data | 2020-2022 |
Forecast period | 2024-2031 |
Segments Covered |
By 类型(帽子) |
Regions and Countries Covered |
北美(美国、加拿大、墨西哥)
|
Market leaders and key company profiles |
|
![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
This text is related
to segments covered.
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Baseball caps and bucket hats are gaining immense popularity among consumers, especially among Generation Z, athletes, and pop-culture enthusiasts, as they can be paired easily with casual outfits such as jeans, shorts, oversized t-shirts, and sportswear. Baseball caps are versatile and can be used as go-to styling accessories. According to the Trend Report by Depop, an online marketplace that sells unique and creative goods and a subsidiary of Etsy, the searches for baseball hats increased to 79% in 2023 from 2023. In addition, bucket hats have become a fashion statement, with many celebrities, athletes, and sportspeople pairing them with casual outfits.
Various celebrities including Kendall Jenner wore baseball hats as a part of their ordinary outfits, which increased the popularity of baseball caps among consumers. During the Ashes cricket tournament, Ben Stokes, the captain of the England Test cricket team, wore a bucket hat with the “Three Lions” crest embroidered on the front, which caught the attention of a majority of the fans. This bucket hat led to the rise of a popular trend on Twitter, where he was referred to as “Bucket Hat Ben.” Thus, baseball caps and bucket hats are becoming trending fashion accessories, which is projected to boost the overall caps and hats market in the coming years.
The major players operating in the global caps and hats market are Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, Levi Strauss & Co, and Hooey among others.
In 2023, Europe dominated the global caps and hats market share. The presence of renowned fashion capitals such as Paris, Milan, and London significantly impact consumer preferences and trends in the fashion and apparel industry. These cities are at the forefront of global fashion and highly focused on enhancing style and innovation. As a result, caps and hats have become integral accessories in the European fashion scene, with designers and influencers incorporating them into runway looks and street-style ensembles. The association with high-end fashion elevates the appeal of caps and hats, driving their demand among fashion-conscious consumers across Europe.
Globalization and the penetration of the internet and smartphones have contributed to a growing awareness of the latest trends in the apparel industry. Many fashion influencers on social media platforms such as Instagram, YouTube, Facebook, and Snapchat share styling tutorials, ratings, and product links that influence the purchase decisions of consumers. Social media is strongly influencing people’s lifestyles, with many people trying to imitate celebrities and their living standards to follow the latest market trends; this majorly impacts consumer buying behavior. Also, with an increasing focus on self-appearance, people are spending on fashion accessories such as caps, hats, scarves, and trending footwear based on the latest fashion trends on social media. Several caps and hats manufacturers are investing in celebrity endorsements to enhance their brand image and boost product sales. For instance, in March 2020, PUMA SE signed a two-year agreement with Kareena Kapoor Khan, an Indian film industry celebrity, as its brand ambassador. Under the terms of the agreement, the actress has endorsed a new collection of PUMA, including sports shoes, gym wear, caps, and other apparel collection.
Based on type, the market is segmented into caps and hats. The caps segment holds the largest market share. The growing trend of casual and athleisure fashion has propelled the popularity of caps as versatile accessories that complement everyday outfits. In addition, increased awareness of sun protection and the desire for functional fashion items have led consumers to purchase caps that offer UV protection. The rise in the trend of social media influencers and celebrities' sporting caps has significantly influenced consumer preferences, driving the product demand. For instance, in March 2020, PUMA SE signed a two-year agreement with Kareena Kapoor Khan, an Indian Film Industry celebrity, as its brand ambassador. The actress will endorse a new collection of PUMA, including sports shoes, gym wear, caps, and other apparel collection. The popularity of baseball caps has increased in recent years owing to the increasing influence of K-pop idols and surging demand for sports caps.
By end user, the caps and hats market is segmented into men, women, unisex, and kids. Men segment held a significant caps and hats market share. The evolving fashion landscape, marked by the growing popularity of streetwear and casual styles, has propelled the status of caps and hats as essential components of contemporary menswear. This shift toward comfortable and versatile fashion choices has led men to incorporate caps and hats into their daily outfits, whether for practicality or as style statements. In addition, the rise of social media and digital influencers has significantly contributed to the dissemination of fashion trends and the promotion of various hat styles, driving consumer interest globally. Moreover, the increasing influence of athletes and pop culture, especially among Generation Z, has surged the adoption of popular caps and hats. Further, the rise in e-commerce and consumer preference for online shopping has bolstered the demand for caps and hats among men.
The List of Companies - Caps and Hats Market
- Nike Inc
- Adidas AG
- Under Armour Inc
- H&M Hennes & Mauritz AB
- New Era Cap
- Puma SE
- ADER
- YUPOONG INC
- Levi Strauss & Co
- Hooey
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.