Car Audio Market Share Report - Outlook & Forecast 2027
[研究报告] 汽车音响市场预计将从 2018 年的 476.78 亿美元增长到 2027 年的 593.838 亿美元。这意味着从 2019 年到 2027 年的复合年增长率为 3.3%。
分析师观点:
汽车音响市场为那些寻求高品质音响系统和车载娱乐的人提供了广泛的选择。全球有许多汽车收音机制造商,为汽车提供最好的音响系统。从车载音响系统、高端汽车音响品牌到售后市场解决方案,有无数种选择可以增强旅途中的音响体验。关于高端汽车音响品牌,像 Bang & Olufsen这样的名字脱颖而出。Bang & Olufsen以其卓越的音响技术而闻名,提供顶级汽车音响系统,可提供身临其境和清晰的声音。售后市场为那些希望升级现有汽车音响系统的人提供了多种选择。许多供应商提供汽车音响硬件,例如汽车扬声器、车载音乐系统、车载娱乐系统、环绕声系统和立体声装置。
这些供应商提供各种选择,以满足不同的预算和偏好。当考虑汽车中的最佳音响系统时,豪华车通常会浮现在脑海中。许多高端汽车音响品牌制造商与知名音响品牌合作,以提供卓越的音质。顶级汽车音响品牌,如 Bang & Olufsen、Harman Kardon、Bose 和Burmester(豪华汽车扬声器)与汽车制造商和汽车音响供应商合作,创造身临其境的音频体验。虽然高级汽车音响系统可能非常昂贵,但也有免费的汽车扬声器可供选择。一些汽车制造商可能会在某些车型的标准设备中包含不错的原装扬声器。但是,对于那些寻求卓越音质和汽车环绕声系统的人来说,通常建议升级到售后音响。汽车音响装配是安装新车系统音响的一个重要方面。它确保音频组件正确集成到车辆中,而不会在新车音响系统中出现兼容性问题,并专注于具有良好音响系统的汽车。汽车音响供应商通常提供装配服务,以确保无缝安装和最佳音响系统性能。
市场概况:
汽车音响是指安装在汽车上的一种技术,用于在驾驶时为乘客提供信息和娱乐。随着技术的进步,仪表板上用于控制汽车音乐的控制装置已不再必要。其他设备,如方向盘控制装置、语音命令和手机,可以控制汽车音乐。“汽车音响”是指各种部件,包括主机、放大器和扬声器。汽车音响最初是为听音乐而设计的,现在对远程信息处理、通信、车内安全、免提通话、导航和独立诊断系统至关重要。同样的扬声器也可用于放大发动机声音,例如使较小的发动机声音变大,或通过主动噪音管理降低道路和发动机噪音。汽车放大器也可用于室内汽车音响。汽车行业早期的汽车音响系统是简单的 AM/FM 收音机。这些设备功能有限,音质差,主要用于在驾驶时收听广播节目。随着技术的进步,可以播放音乐磁带的卡带播放器应运而生。
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汽车音响市场:
复合年增长率(2018 - 2027)3.3%- 2018 年市场规模
476.8 亿美元 - 2027 年市场规模
593.8 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 阿尔派电子有限公司
- 大陆汽车集团
- 歌乐株式会社
- 哈曼国际
- 松下公司
- 先锋公司
- 索尼公司
- 伟世通公司
- 现代摩比斯
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 主机
- 扬声器
- 放大器
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
市场驱动因素:
高端汽车音响系统需求增长推动汽车音响市场增长
近年来,对高端汽车音响系统的需求一直在稳步增长,推动了市场的大幅增长。有几个因素导致了这种需求的上升及其对市场的积极影响。高端汽车音响系统需求不断增长的一个关键驱动因素是越来越重视提升整体车载娱乐体验。人们在车上花费更多时间寻求提供沉浸式声音和愉悦驾驶体验的高品质音响系统。汽车音响系统已从单纯的配件发展成为整个汽车娱乐系统的组成部分。豪华汽车制造商尤其认识到卓越音质的重要性,并与知名音响品牌合作,为其车辆提供卓越的音响系统。这些与 Bang & Olufsen、Harman Kardon 和 Bose 等高端汽车音响品牌的合作为客户创造了一种独特感和附加值。因此,消费者越来越热衷于投资配备顶级音响系统的豪华汽车,进一步推动了市场增长。此外,售后汽车音响/音响系统部门大大满足了对高端音响系统的需求。提供售后解决方案的汽车音响供应商针对不同的偏好和预算提供各种选择。这种对高品质音响组件(如汽车扬声器、环绕声系统和立体声装置)的可访问性使车主能够升级其现有的音响系统以获得卓越的声音体验。促成市场增长的另一个因素是汽车音响行业的持续技术进步。制造商不断创新并推出新功能和技术来提高音响性能并提供汽车音响信息。这些进步包括集成先进的数字信号处理、改进的扬声器材料、无线连接选项和增强的声音调谐功能。随着消费者寻求其车辆最新和最先进的音响解决方案,这些技术进步进一步刺激了对高端汽车音响系统的需求。
节段分析:
根据组件,汽车音响市场细分为:
- 主机
- 扬声器
- 放大器
2018 年,音响主机占据了最大的市场份额,预计在预测期内将实现最高的复合年增长率。音响主机是汽车音响市场中规模最大、最主要的细分市场。这主要是因为它作为汽车音响系统的中央控制单元具有必不可少的功能。音响主机广泛用于各类车辆,这为其占据了相当大的市场份额做出了贡献。技术进步增强了音响主机的特性和能力,包括与各种音频源的兼容性、高级连接选项、触摸屏和智能功能。音响主机的售后市场供应允许轻松定制和升级。对智能手机连接和集成的需求不断增长,进一步推动了这一细分市场的增长。总体而言,音响主机的市场存在感源于其不可或缺性、技术进步以及满足消费者不断变化的音频偏好和需求的能力。
区域分析:
亚太地区已成为汽车音响市场的主导力量,占有相当大的份额。该地区强大的市场影响力和在该行业的领先能力是由多种因素促成的。亚太地区占据主导地位的一个关键驱动因素是其庞大的人口和不断提高的可支配收入水平。随着中国、印度、日本和韩国等国家越来越多的人有能力拥有汽车,对汽车音响系统的需求大幅增长。该地区不断壮大的中产阶级希望通过安装高质量的音响系统来提升驾驶体验,从而促进市场的扩张。此外,亚太地区拥有多家国内外知名汽车制造商。这些制造商认识到在其车辆中采用先进音响系统以吸引客户的重要性。与高端汽车音响品牌的合作以及在其车辆中集成尖端音响技术为他们带来了竞争优势。因此,该地区高端汽车音响系统的采用率更高,进一步促进了市场的增长。此外,亚太地区的技术进步和创新大大促进了其市场主导地位。日本和韩国等国家在消费电子行业占有重要地位,并以其技术实力而闻名。这种专业知识也延伸到了汽车音响领域。
亚洲制造商在开发和实施先进音响技术方面处于领先地位,例如数字信号处理、主动降噪和沉浸式音响系统。这些创新吸引了寻求最新音响进步的消费者,从而导致该地区占据主导地位——此外,亚太市场受益于成熟的售后市场。汽车音响供应商和零售商提供满足各种预算和偏好的选择。这种售后解决方案的可访问性确保消费者有充足的选择来升级现有的音响系统,从而进一步推动市场的增长。
北美地区在汽车音响市场中扮演着重要角色,其动态受多种独特特征和趋势影响。了解北美的区域见解有助于理解其市场格局和推动其增长的因素。北美包括美国和加拿大,以其强劲的消费需求和先进的汽车工业而闻名。该地区对高档汽车音响系统有着很高的亲和力,许多消费者都希望在自己的车辆中获得高品质的声音体验。哈曼卡顿等豪华汽车品牌在北美备受追捧。这些高档音响品牌与豪华汽车制造商建立了合作伙伴关系,在其车辆中提供独特的高性能音响系统作为可选或标准功能。豪华汽车制造商和顶级音响品牌之间的这种合作促进了该地区强劲的市场增长。
北美市场拥有蓬勃发展的售后市场,可满足汽车音响爱好者和希望升级音响系统的消费者的需求。汽车音响供应商和零售商提供各种选择,包括扬声器、环绕声系统、主机和其他音响硬件。售后解决方案的可用性使消费者能够定制和增强他们的汽车音响系统,以满足他们的偏好和音响要求。北美的技术进步也在塑造汽车音响市场方面发挥着重要作用。该地区处于音频技术创新的前沿,专注于将连接选项和智能功能集成到汽车音响系统中。蓝牙连接、智能手机集成、语音控制和先进的数字信号处理是北美消费者接受的关键技术进步之一。此外,北美举办一些最大的汽车贸易展览会和博览会,汽车音响制造商和供应商在那里展示他们的最新产品和创新。这些活动,如 CES(消费电子展)和 SEMA(专业设备市场协会)展会,是行业专业人士联系、合作和向市场推出新技术的平台。
关键球员分析:
汽车音响市场分析包括阿尔派电子公司 (Alpine Electronics, Inc.)、大陆汽车集团 (Continental AG)、歌乐 (Clarion Co., Ltd.)、哈曼国际 (Harman International)、松下电器 (Panasonic Corporation)、先锋公司 (Pioneer Corporation)、索尼公司 (Sony Corporation)、伟世通公司 (Visteon Corporation)、现代摩比斯 (Hyundai Mobis) 和电装天 (Denso Ten) 等参与者。在汽车音响参与者中,哈曼国际和现代摩比斯凭借其提供的多样化产品组合位居前两位。
汽车音响市场报告范围
报告属性 | 细节 |
---|---|
2018 年市场规模 | 476.8亿美元 |
2027 年市场规模 | 593.8亿美元 |
全球复合年增长率(2018 - 2027) | 3.3% |
历史数据 | 2016-2017 |
预测期 | 2019-2027 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
最近的发展:
汽车音响市场中的公司普遍采用并购等无机和有机战略。以下列出了一些近期的关键市场发展:
- 2022年1月:电装开发出“全球安全套件3”,这是一种主动安全系统,旨在通过赋予车辆对周围环境的高度感知能力来提高车辆的安全性。它利用毫米波雷达传感器和视觉传感器的综合性能来辅助驾驶员安全地控制车辆。该产品用于日野Ranger、雷克萨斯NX、丰田Noah和Voxy。
- 2021 年 10 月,哈曼在印度市场推出了单 din #stereo 系统 Alpha 100 和屡获殊荣的放大器 REF7005A,扩大了其售后汽车音响产品范围。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
The List of Companies - Car Audio Market
- Alpine Electronics, Inc.
- Continental AG
- Clarion Co., Ltd.
- Harman International
- Panasonic Corporation
- Pioneer Corporation
- Sony Corporation
- Visteon Corporation
- Hyundai Mobis
- Denso Ten
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
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We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.