市场洞察和分析师观点:
鸡肉香肠由碎鸡肉制成,填充在圆柱形可食用肠衣内,并用欧芹调味,鼠尾草和其他草药。鸡肉香肠是蛋白质的良好来源,并且比猪肉香肠含有更少的脂肪。对脂肪和热量含量较低的高蛋白零食的需求不断增长,正在推动鸡肉香肠市场的发展。此外,对健康有益的方便食品消费的增加预计将在预测期内增加对鸡肉香肠的需求。
增长动力和挑战:
工作人员对高品质方便食品的消费正在增加人口和青少年。方便食品,例如即食产品,可以节省消费者在食材购买、膳食准备和烹饪方面投入的时间和精力。此外,由于忙碌的生活方式、对即食食品的需求增加以及快速的城市化,人们对包装肉制品(包括香肠)等方便食品的偏好激增。对富含蛋白质的食品的需求不断增加以及饮食习惯和膳食模式的变化进一步推动了对方便食品的需求。据美国农业部称,消费者对方便食品的需求有所增加;因此,它已成为美国人的主食。
在旅途中、通勤期间或在工作场所进食的日益流行推动了对便携式且易于消费的食品的需求。由于忙碌的生活方式,烹饪所花费的时间最少,从而增加了对鸡肉香肠等方便食品和随身食品的需求。各种与香肠相关的食品可供选择,以满足消费者广泛的口味和饮食偏好,进一步增加了其需求。因此,对方便食品的日益青睐推动了鸡肉香肠市场的增长。
此外,由于人们对健康的日益关注,对高蛋白零食的需求不断增长,也推动了鸡肉香肠市场的增长。由于蛋白质在支持健康、体重管理和锻炼方面发挥着至关重要的作用,蛋白质零食在消费者中获得了巨大的吸引力。根据 Hartman Group Snacking 2020 报告,四分之一的美国消费者认为高蛋白在选择吃或喝的零食时很重要。因此,对高蛋白休闲食品的日益增长的偏好预计将在未来几年为鸡肉香肠市场提供强劲的增长潜力。
报告细分和范围:
全球鸡肉香肠市场是根据类别、分销渠道和地理位置进行细分。根据类别,市场分为有机市场和传统市场。根据分销渠道,市场分为超市和大卖场、便利店、网上零售等。按地域划分,鸡肉香肠市场大致分为北美、欧洲、亚太地区(APAC)、中东和非洲(MEA)以及南美洲和中美洲。北美市场进一步细分为美国、加拿大和墨西哥。欧洲鸡肉香肠市场细分为德国、法国、英国、意大利、俄罗斯和欧洲其他地区。亚太地区市场进一步细分为中国、印度、日本、澳大利亚、韩国和亚太其他地区。中东和非洲地区的鸡肉香肠市场细分为南非、沙特阿拉伯、阿联酋和中东和非洲其他地区。南美洲和中美洲市场进一步分为巴西、阿根廷以及南美洲和中美洲其他地区。
细分分析
根据分销渠道,超市和大卖场细分市场占据鸡肉的最大份额香肠市场,在线零售领域预计将在 2022 年至 2030 年创下最高复合年增长率。消费者越来越喜欢在线购物平台在同一网站下远程购买不同品牌的各种产品。电商平台提供无忧的购物体验以及大幅折扣和特价优惠,吸引了大量消费者。此外,在线购物网站上还提供客户评论和评级以及详细的产品描述,这有助于客户选择适合他们的产品。此外,这些购物平台还提供多种支付方式,增强了消费者的购物体验。所有这些因素都在推动鸡肉香肠通过在线零售渠道的销售,推动鸡肉香肠市场的增长。
从类别来看,到2022年,传统细分市场将在鸡肉香肠市场中占据较大份额,而有机细分市场预计从2022年到2030年将录得更高的复合年增长率。有机产品因其对健康的益处而越来越受到消费者的欢迎以及日益严重的健康问题。有机鸡肉香肠是用在有机认证的家禽农场饲养的鸡肉制成的。其他成分以有机形式种植,遵循严格的农业实践,避免使用化肥、杀虫剂、抗生素和转基因生物 (GMO)。这一因素正在推动鸡肉香肠市场有机细分市场的增长。
区域分析:
在所有主要地区中,欧洲在 2022 年主导鸡肉香肠市场。该地区的市场估值为 1,534.70 美元预计到 2022 年,亚太地区的年复合增长率将达到 6.3%,是鸡肉香肠的最高市场。由于方便食品的需求不断增长,以及快餐的需求增长,中国、日本和印度等亚太国家是鸡肉香肠的重要市场。包装食品和饮料在烹饪和外出消费方面提供了生活方式和轻松感。由于易于制备、蛋白质含量高和忙碌的生活方式,鸡肉香肠广泛受到年轻人和职业人士的消费。因此,方便食品消费的增长是推动亚太地区鸡肉香肠市场增长的关键因素之一。
行业发展和未来机遇:
鸡肉香肠市场主要参与者采取的各种举措如下:
2021 年 5 月,泰森食品推出了 100% 天然意大利鸡肉香肠新系列,无抗生素鸡。该产品还比猪肉香肠的脂肪含量减少了60%,热量减少了45%,满足了注重热量的消费者的要求。 2021年7月,美国制造商Johnsonville LLC推出了香肠条,在全国范围内销售其他美国零售商,包括 Kroger、Meijer、Albertsons-Safeway、HEB、Food Lion 和许多沃尔玛商店。COVID-19 影响:
COVID-19 大流行影响了北美、欧洲、亚太地区 (APAC)、南美洲和中美洲 (SAM) 以及中东和非洲 (MEA)。这些地区的封锁、旅行限制和企业关闭阻碍了食品和饮料以及制药和营养保健品行业的增长。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及必需品和非必需品的销售。多家公司目睹并宣布了产品交付的延迟,以及 2020 年产品销量的预测。所有这些因素都对全球鸡肉香肠市场产生了负面影响。
对天然和清洁标签的需求在 COVID-19 大流行期间,由于消费者认为天然产品比传统产品更健康,天然产品急剧增加。这一因素推动了食品和饮料行业对鸡肉香肠的需求。此外,由于对可持续性的担忧增加,在大流行期间,对纯素、无残忍、天然和草药声称的个人护理产品的需求有所增加。这一因素表明鸡肉香肠市场在个人护理和化妆品领域的增长潜力巨大。此外,2021年,各国政府宣布放宽封锁和贸易壁垒等限制,带动市场复苏。此外,制造商被允许满员运营,这帮助他们克服了供需缺口。
竞争格局和主要公司:
全球鸡肉香肠市场排名前 10 的公司是泰森食品公司、Applegate Farms LLC、Boar's Head Brand、Gilbert's Craft Sausages、Kayem Foods Inc、Premio Foods、Bilinski's Sausage Co、Jones Dairy Farm、JOHNSONVILLE LLC 和 Amylu Foods。这些企业专注于开发天然、有机和清洁标签的鸡肉香肠,预计这将在未来几年带来新的增长机会。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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Frequently Asked Questions
Based on the category, the conventional segment accounted for the largest revenue share. Conventional chicken sausages are less expensive and are easily available across various retail stores which drive the demand for chicken sausages among consumers.
The major players operating in the global chicken sausages market include Tyson Foods Inc, Applegate Farms LLC, Boar’s Head Brand, Gilbert’s Craft Sausages, Kayem Foods Inc, Premio Foods, Bilinski’s Sausage Co, Jones Dairy Farm, JOHNSONVILLE LLC, and Amylu Foods among others.
Europe market dominated the chicken sausages market and continue to be the largest segment by 2028. Rising snacking trend along with preference for low-fat and high-protein chicken-based snacks are driving the growth of chicken sausages market across Europe.
Increasing demand for protein-rich and low-fat snacks is expected to provide lucrative growth opportunities to the global chicken sausages market during the forecast period.
Based on distribution channel, the online retail segment is projected to register the fastest CAGR from 2022 to 2030 due to rising preference of online shopping owing to convenience offered by e-commerce platforms.
Trends and growth analysis reports related to Food and Beverages : READ MORE..
The List of Companies - Chicken Sausages Market
- Tyson Foods Inc
- Applegate Farms LLC
- Boar’s Head Brand
- Gilbert’s Craft Sausages
- Kayem Foods Inc
- Premio Foods
- Bilinski’s Sausage Co
- Jones Dairy Farm
- JOHNSONVILLE LLC
- Amylu Foods
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As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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