Click Fraud Software Market Developments by 2031
预计点击欺诈软件市场在 2023-2031 年期间的复合年增长率将达到 21.2%。采用基于云的点击欺诈软件可能仍是市场的主要趋势。
点击欺诈软件市场分析
- 点击欺诈软件市场正在经历显著增长,其驱动因素包括新兴攻击的日益复杂化、对强大的欺诈检测和预防措施的需求以及对点击欺诈保护软件的需求不断增长等。
- 此外,与人工智能和机器学习等先进技术的结合为点击欺诈软件市场提供了增长机会。
点击欺诈软件市场概览
- 点击欺诈软件可以检测、监控并阻止欺诈性点击。
- 点击欺诈软件旨在识别和阻止互联网广告的欺诈性点击。
- 通过分析流量,这些工具可以发现诸如来自同一来源的重复点击或识别非真实交互的奇怪活动峰值等模式。
- 通过识别和阻止欺诈活动,点击欺诈软件对于保护在线广告的完整性至关重要。
- 这有助于企业开展更有效的广告活动,减少浪费的广告费用
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点击欺诈软件市场:战略洞察
复合年增长率(2023 - 2031)21.2%- 2023 年市场规模
XX 百万美元 - 市场规模 2031
美元 XX 百万美元
市场动态
- 新兴攻击的复杂性日益增加,对强大的欺诈检测和预防措施的需求以及对点击欺诈保护软件的需求不断增加
- 与人工智能和机器学习等先进技术的集成
- 采用基于云的点击欺诈软件
关键人物
- 点击停止
- PPC 保护
- 安全
- 点击保护
- 点击守护者
- 广告技术公司
- 统计计数器
- 改善
- 卢尼奥
- 交通卫士
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 软件
- 服务
- 基于云
- 本地
- 中小企业
- 大型企业
- 金融保险业协会
- 零售
- 卫生保健
- 信息技术和电信
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
点击欺诈软件市场驱动因素和机遇
在线广告增长利好市场
- 企业为在线广告分配了更多的预算,保护这些投资免受欺诈点击侵害的需求也随之增加。
- 不断扩大的数字市场生态系统正在推动在线广告的发展。越来越多的企业开始投资在线广告,这加剧了广告商之间的知名度竞争。
- 随着数字广告的增长,点击欺诈等欺诈活动的风险也随之增加。
- 因此,采用强大的点击欺诈软件来保护广告投资是必要的,因为点击欺诈等欺诈活动的风险会增加。
采用技术进步
- 机器学习(ML) 和人工智能 (AI) 为营销人员提供数据驱动的洞察,以最大限度地提高广告预算的投资回报率。
- 基于人工智能和机器学习的点击欺诈软件和平台具有实时检测和监控能力,可以实时检测和阻止虚假点击,帮助企业摆脱欺诈性点击,降低成本并优化广告活动以获取真正的客户。
- 基于人工智能和机器学习的算法能够检测数据中的模式,识别最模糊、最复杂的在线欺诈模式,从而帮助企业保护广告支出免受欺诈活动的影响,保护在线广告的完整性。
点击欺诈软件市场报告细分分析
有助于得出点击欺诈软件市场分析的关键部分是组件、部署、企业规模和最终用户。
- 根据组成部分,市场分为软件和服务。
- 根据部署方式,市场分为基于云的和内部部署的。
- 根据企业规模,市场分为中小型企业和大型企业。
- 根据最终用户,市场细分为 BFSI、零售、医疗保健、IT 和电信等。
按地区划分的点击欺诈软件市场份额分析
- 点击欺诈软件市场报告包括对五个主要地理区域的详细分析,其中包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。
- 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖点击欺诈软件市场动态,例如影响区域市场的驱动因素、趋势和机会。
- 此外,该报告还涵盖了 PEST 分析,其中涉及影响这些地区点击欺诈软件市场的主要因素的研究。
点击欺诈软件市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2023 - 2031) | 21.2% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
点击欺诈软件市场新闻和最新发展
点击欺诈软件市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。点击欺诈软件市场的一些发展如下:
- 广告欺诈解决方案领域的领军企业 Anura Solutions, LLC 和电子邮件卫生和数据质量服务领域值得信赖的权威机构 Webbula 宣布建立战略合作伙伴关系,以打击数字广告欺诈并维护在线广告活动的完整性。(来源:Anura Solutions LLC,新闻稿,2024 年 4 月)
- IAS 正与 Lunio 建立首次上市合作伙伴关系,为搜索、社交和展示广告网络提供点击后测量和保护。此次合作以 IAS 现有的广告欺诈检测和缓解能力为基础,为营销人员提供业内最全面的 IVT 保护。(来源:IAS,新闻稿,2024 年 6 月)
点击欺诈软件市场报告覆盖范围和交付成果
“点击欺诈软件市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 点击欺诈软件市场规模以及范围涵盖的所有关键细分市场的全球、区域和国家/地区预测
- 点击欺诈软件市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的 PEST/波特五力分析和 SWOT 分析
- 点击欺诈软件市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及点击欺诈软件市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global click fraud software market is expected to grow at a CAGR of 21.2% during the forecast period 2024 - 2031.
increasing complexity of emerging attacks, the need for strong fraud detection and prevention measures, and rising demand for click fraud protection software are the major factors driving the click fraud software market.
Adoption of cloud based click fraud software is anticipated to play a significant role in the global click fraud software market in the coming years.
The leading players operating in the click fraud software market are ClickCease, PPC Protect, PPCSecure, ClickGuard, Click Guardian, AdTector, Statcounter, Improvely, Lunio, and TrafficGuard
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The List of Companies
1. Adjust GmbH
2. Anura Solutions, LLC
3. Click Guardian
4. ClickCease
5. ClickGUARD Inc.
6. Clixtell LLC
7.NS8 Inc.
8. PPC Protect Limited
9. Statcounter
10. TrafficGuard Pty Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.