保鲜膜市场规模预计将从 2023 年的 54.8 亿美元增至 2031 年的 82.2 亿美元。预计 2023-2031 年期间保鲜膜市场的复合年增长率将达到 5.2%。对便利和新鲜食品的需求增加可能仍是市场的主要趋势。
保鲜膜市场分析
保鲜膜,又称塑料包装膜、食品包装膜或拉伸膜,是一种薄而柔韧的塑料薄膜,主要用于覆盖和密封工业产品、消费品、药品和食品。这些薄膜由聚乙烯 (PE)、聚氯乙烯 (PVC) 和聚偏二氯乙烯 (PVDC) 等材料制成。 它们的主要特性包括能够粘附在表面上、形成紧密密封并保持透明度。保鲜膜广泛用于工业、家庭、超市和食品服务行业,用于包裹和保护食品免受污染物、湿气和空气的影响,从而延长产品的保质期。它们因其方便、易用和有效保持食品质量而受到青睐。
保鲜膜市场概况
保鲜膜市场的发展受到方便食品需求不断增长、食品安全意识不断增强以及薄膜材料技术进步的推动。保鲜膜生产中使用的主要材料包括具有成本效益和灵活性的聚乙烯 (PE)、尽管存在环境问题但仍具有出色保鲜性能的聚氯乙烯 (PVC) 以及具有出色阻隔特性的聚偏二氯乙烯 (PVDC)。创新的重点是增强这些性能,同时提高可持续性。消费者和工业应用对有效包装解决方案的需求不断增长,推动了市场的增长。
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保鲜膜市场驱动因素和机遇
食品行业对保鲜膜的需求不断增长推动市场增长
随着人们对新鲜、营养丰富、美味食品的需求不断增长,人们需要创新且无污染的包装解决方案来防止食品溢出、延长保质期并保持质量。保鲜膜可在整个配送过程中保护产品。保鲜膜具有密封食品的能力,为包装蔬菜、水果、肉类和乳制品等易腐烂商品提供了有效的解决方案。此外,对方便食品和即食食品的需求不断增长,也推动了对保鲜膜的需求,因为它们为包装和保存这些产品提供了便利。此外,随着消费者对食品安全和卫生意识的不断提高,保鲜膜因其保护食品免受污染和外部污染物侵害的能力而受到青睐。
电子商务彻底改变了食品行业,网上购物和 送餐服务越来越受欢迎。根据欧盟委员会的数据,到 2022 年,欧盟 (EU) 16 至 74 岁人群中 91% 的人可以使用互联网,其中 75% 的人购买或订购了用于私人用途的商品或服务。电子购物者的比例从 2012 年的 55% 增加到 2022 年的 75%,增长了 20 个百分点 (PP)。在线食品平台为消费者提供了无与伦比的便利。消费者浏览各种各样的食品选项,下订单,然后将餐点送到家门口。这消除了旅行、排队和耗时的就餐过程的需要。有组织的零售和电子商务依靠高效的供应链来满足消费者的需求。随着越来越多的消费者选择在线购物,对可靠和高效的包装选择的需求激增,以确保食品安全送到他们家门口。保鲜膜在此过程中发挥着至关重要的作用,它是一种轻便、灵活且具有保护性的包装选择,有助于在运输过程中保持易腐物品的新鲜度和质量。因此,食品行业的不断发展推动了保鲜膜市场的增长。
环保保鲜膜日益受到关注,推动市场增长
随着环保意识的增强,消费者和企业在购买决策中越来越重视可持续性。消费者行为的这种转变对制造商产生了积极影响,促使他们创新并提供由再生材料制成、可堆肥和可生物降解的保鲜膜产品。2023 年 4 月,Melitta UK Ltd 旗下的 Wrapmaster 推出了可堆肥保鲜膜,这是一种可在家庭或工业堆肥环境中生物降解的通用包装。此外,世界各国政府和环保组织正在实施严格的法规和激励措施,以减少塑料垃圾并促进可持续材料的使用。这种监管推动鼓励制造商开发环保产品,并增强消费者对这些替代品的信心。因此,预计未来市场对环保产品的需求将激增,为各行业包装材料的可持续发展铺平道路。
保鲜膜市场报告细分分析
有助于得出保鲜膜市场分析的关键部分是材料类型、形式和最终用途。
- 根据材料类型,保鲜膜市场分为低密度聚乙烯、双向拉伸聚丙烯、聚氯乙烯、聚偏二氯乙烯等。低密度聚乙烯部分在 2023 年占据了最大的市场份额。
- 按形式划分,市场分为铸造保鲜膜和吹塑保鲜膜。铸造保鲜膜部分在 2023 年占据了更大的市场份额。
就最终用途而言,市场细分为食品、医疗保健和药品、消费品、工业和其他。2023 年,工业领域占据了市场主导地位。
保鲜膜市场份额按地区分析
保鲜膜市场报告的地理范围主要分为五个区域:北美洲、亚太地区、欧洲、中东和非洲、南美洲和中美洲。
2023 年,亚太地区占据了保鲜膜市场份额的主导地位。食品和杂货在线零售业的蓬勃发展对保鲜膜的需求产生了积极影响。根据国际贸易管理局的数据,57% 的亚洲消费者主要通过在线零售来满足购物需求。这包括在线购买需要保鲜膜包装的杂货和食品。因此,亚太地区食品行业的蓬勃发展推动了整个地区对保鲜膜的需求。
2023 年,欧洲占据保鲜膜市场第二大份额。由于保鲜膜具有防篡改和延长保质期等特点,其在食品、医疗保健和制药行业的渗透率不断提高,欧洲市场实现了显著增长。据欧盟委员会称,食品工业是欧洲最大的制造业领域,推动了对保鲜膜等食品包装产品的需求。据欧盟称,该地区拥有全球第二大制药业。这导致该地区药品产量增加,并创造了全球出口机会。这些因素推动了欧洲对用于包装食品和药品的保鲜膜的需求。
保鲜膜市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响保鲜膜市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的保鲜膜市场细分和地理位置。
- 获取保鲜膜市场的区域特定数据
保鲜膜市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 54.8亿美元 |
2031 年市场规模 | 82.2亿美元 |
全球复合年增长率(2023 - 2031) | 5.2% |
史料 | 2021-2022 |
预测期 | 2023-2031 |
涵盖的领域 | 按材料类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
保鲜膜市场参与者密度:了解其对业务动态的影响
保鲜膜市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在保鲜膜市场运营的主要公司有:
- 贝瑞全球集团
- 艾迪克斯有限公司
- 安克包装有限公司
- 塞多有限公司
- 埃培智集团
- 摩托罗拉公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解保鲜膜市场主要参与者概况
保鲜膜市场新闻及最新发展
通过收集一手和二手研究的定性和定量数据来评估保鲜膜市场,其中包括重要的公司出版物、协会数据和数据库。以下列出了市场的一些发展情况:
- Berry Global 推出了用于新鲜食品应用的全新版 Omni Xtra 聚乙烯保鲜膜。它为传统聚氯乙烯 (PVC) 保鲜膜提供了高性能替代品。虽然 Omni Xtra 是肉类和家禽、水果和蔬菜以及熟食和烘焙产品的包装成熟解决方案,但新款 Omni Xtra+ 薄膜具有更好的弹性、均匀的拉伸行为和更好的抗冲击性。它还为用户提供了显著的可持续性优势,包括符合即将出台的欧盟包装和包装废物法规 (PPWR) 和生产者延伸责任 (EPR) 的预期要求。(来源:Berry Global Inc,新闻稿,2023 年 11 月)
- Berry Global Group, Inc. 宣布收购 F&S Tool,后者是一家专门提供高产量、高效率热流道注塑和大批量压缩成型应用的公司。F&S Tool 位于宾夕法尼亚州伊利,拥有 90,000 平方英尺的工厂,拥有 11 项已颁发/正在申请的专利和 105 名敬业的员工,专注于颠覆性技术,为广泛的塑料制造商提供服务。此次收购将进一步增强 Berry 的全球模具制造能力,并在瓶盖和瓶子领域带来专有技术,专门针对高端增长市场。(来源:Berry Global Inc,新闻稿,2024 年 4 月)
保鲜膜市场报告覆盖范围和交付成果
“保鲜膜市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 保鲜膜市场规模及全球、区域和国家层面所有主要细分市场的预测范围
- 保鲜膜市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的波特五力分析和 SWOT 分析
- 保鲜膜市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名企业以及保鲜膜市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Asia Pacific dominated the market in 2023.
The growing demand from the pharmaceutical, food, industrial, and consumer goods sectors and rising penetration of the e-commerce industry are a few factors driving the market growth.
The market is projected to reach US$ 8.22 billion by 2031.
The growing focus on environmentally friendly cling films will drive the market in the future.
Berry Global Group Inc, Adex S.r.l., Anchor Packaging LLC, Cedo Ltd, The Interpublic Group of Companies Inc, MOLCO GmbH, Multiwrap, Dow Inc, POLIFILM, and Mitsubishi Chemical Group Corp are a few of the key players operating in the cling films market.
The market is estimated to register a CAGR of 5.2% during 2023–2031.
Trends and growth analysis reports related to Chemicals and Materials : READ MORE..
The List of Companies - Cling Film Market
- Berry Global Group Inc
- Adex S.r.l.
- Anchor Packaging LLC
- Cedo Ltd
- The Interpublic Group of Companies Inc
- MOLCO GmbH
- Multiwrap
- Dow Inc
- POLIFILM
- Mitsubishi Chemical Group Corp
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.