预计到 2030 年,同意管理市场规模将从 2022 年的 4.5889 亿美元增至 20.2105 亿美元。预计 2022-2030 年期间,该市场的复合年增长率将达到 20.4%。政府对数据隐私的严格监管以及各个终端用户行业对同意管理的使用增加可能仍是市场的主要趋势。
同意管理市场分析
数字化的不断发展和数据隐私法规的严格化推动了市场的增长。不断增加的网络攻击和数据泄露案件导致对同意管理解决方案的需求不断增长。数据安全需求和对数据合规法规的日益认识正在推动市场的增长。区块链技术为未来几年的市场增长创造了机会。
同意管理市场概览
内容管理软件解决方案帮助客户在获得同意的情况下收集和管理其个人信息。同意符合各种数据保护法律法规,例如巴西的 LGPD、欧盟的 GDPR 和加利福尼亚州的 CCPA。公司需要同意管理平台合法地记录和管理其用户的信息。只有在获得用户同意的情况下,他们的数据才能用于业务目的。
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同意管理市场驱动因素和机遇
电商行业崛起利好市场
电子商务行业的蓬勃发展是推动市场增长的主要因素之一。例如,根据印度品牌资产基金会 (IBEF) 的数据,印度的整体电子商务市场规模也预计将从 2022 年的约 748 亿美元增至 2030 年的 3500 亿美元。同意管理平台在电子商务的数据隐私和合规性方面发挥着至关重要的作用。在电子商务市场中,参与者使用同意管理解决方案在需要时使用其客户的信息。此外,同意管理还为客户提供同意,以决定他们愿意与 B2B 电子商务平台共享哪些个人信息
数据隐私意识不断增强
随着数字化的兴起,IT 和电信、电子商务、BFSI 等多个行业的提供商都在借助数字工具提供服务。他们需要客户的个人信息来执行业务功能,这就产生了对同意管理解决方案的需求。此外,企业和客户对数据隐私的意识也在增强。企业必须遵守数据隐私法规,例如《通用数据保护条例》(GDPR)、《加州消费者隐私法案》(CCPA)和《加拿大个人信息保护和电子文件法案》(PIPEDA),这些法规促进了对同意管理解决方案的需求。
同意管理市场报告细分分析
有助于得出同意管理市场分析的关键部分是组件、部署、最终用途行业。
- 根据组成部分,同意管理市场分为解决方案和服务。解决方案部分在 2022 年占据了最大的市场份额。
- 根据部署方式,市场分为本地部署和基于云的部署。基于云的部署预计将以最高的复合年增长率增长。
- 根据最终用途行业,市场细分为零售、政府、IT 和电信、BFSI、医疗保健、教育、媒体和娱乐等。BFSI 在 2022 年占据了相当大的市场份额。
按地区划分的同意管理市场份额分析
同意管理市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。
2022 年,欧洲地区占据最大的市场份额,其次是北美和亚太地区。由于欧盟 GDPR 的存在,欧洲市场正在增长。该法规的出台是为了加强对欧洲数据权利的保护并维护这些权利。此外,一些国内外企业的扩张正在推动欧洲市场的增长。人们对数据隐私的认识日益增强,推动了市场的增长。例如,2021 年 12 月,《联邦电信和电信媒体隐私法》(TTSDG)。有了它,企业可以使用同意管理服务一次获得多个网站的许可,并避免使用 cookie 横幅。
同意管理市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响同意管理市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的同意管理市场细分和地理位置。
- 获取同意管理市场的区域特定数据
同意管理市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 4.5889亿美元 |
2030 年市场规模 | 20.2105亿美元 |
全球复合年增长率(2022 - 2030 年) | 20.4% |
史料 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
同意管理市场参与者密度:了解其对业务动态的影响
同意管理市场正在快速增长,这得益于最终用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在同意管理市场运营的主要公司有:
- 同意管理器 EN
- 冠峰科技股份有限公司
- IBM 公司
- 迪多米
- HIPAAT 国际公司
- TrustArc公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取同意管理市场顶级关键参与者概览
同意管理市场新闻和最新发展
同意管理市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。同意管理市场的一些发展如下:
- 数据隐私和信息安全公司 DataGuard 将一个全面的同意和偏好管理平台集成到其“隐私即服务”产品中:DataGuard 同意管理。在 DataGuard 于 2021 年 4 月收购 MyLife Digital 之后,推出了这个智能、合规且完全集成的同意和偏好管理平台。(来源:DataGuard,新闻稿,2021 年 5 月)
- InMobi 是一家领先的内容货币化和营销技术提供商,致力于帮助企业推动增长。该公司推出了 InMobi Choice Consent Management Platform (InMobi CMP),这是一款自助式解决方案,旨在帮助发布商无缝适应快速变化的全球隐私法规。该解决方案是移动发布商最强大的解决方案,是在从 Quantcast 战略收购 Choice CMP 之后推出的。它加强了 InMobi 致力于加强其面向移动应用和网络发布商的隐私管理平台的承诺,使他们能够驾驭动态而复杂的隐私格局。(来源:InMobi,新闻稿,2023 年 11 月)
同意管理市场报告覆盖范围和交付成果
“同意管理市场规模和预测(2020-2030 年)”报告对以下领域进行了详细的市场分析:
- 同意管理市场规模以及范围涵盖的所有关键细分市场的全球、区域和国家层面的预测
- 同意管理市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 同意管理市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及同意管理市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The estimated value of the consent management market will be US$ 2,021.05 million by 2030.
Consent Manager EN, Crownpeak Technology Inc., IBM Corporation, Didomi, HIPAAT International Inc., TrustArc Inc, OneTrust LLC, Piwik PRO, PossibleNOW, and Osano Inc. Osano, Inc. are some of the key players operating in the consent management market.
Strict government regulation over data privacy and the rise in the use of consent management in various end-user industries are the key driving factors impacting the consent management market.
User-centric consent management is considered a key trend in the consent management market.
The global consent management market is estimated to register a CAGR of 20.4% during the forecast period 2022–2030.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies - Consent Management Market
- Crownpeak Technology Inc
- Consentmanager AB
- International Business Machines Corp
- Didomi SAS, HIPAAT International Inc
- TrustArc Inc
- OneTrust LLC
- Piwik PRO LLC
- PossibleNOW Inc
- Rakuten Marketing LLC
- Didomi SAS
- Syrenis Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.