Consent Management Market Dynamics and Analysis by 2030
[研究报告] 同意管理市场预计将从 2022 年的 4.5889 亿美元增长到 2030 年的 20.2105 亿美元。预计从 2022 年到 2030 年,同意管理市场的复合年增长率为 20.4%。
同意管理市场分析师的观点:
各公司数据泄露事件的增加推动了同意管理市场的增长。例如,2021 年 11 月,连锁餐厅加州披萨厨房 (CPK) 披露了一起数据泄露事件,暴露了约 100,000 名现任和前任员工的个人详细信息。为了减少此类数据泄露并保护公民的信息,各国政府都在加强其数据保护法规,这进一步增加了对同意管理工具的需求。此外,在同意管理解决方案中集成区块链技术以增强用户控制和隐私的需求日益增长,预计将在预测期内推动同意管理市场的增长。
同意管理市场概述:
在全球范围内,各国政府都在实施严格的数据隐私立法。全球各地的各种组织都在采用跨境和跨监管合规策略,以实现高效运营。各国政府日益严格的数据保护 法规是影响公司与客户互动和使用其数据方式的主要因素之一。其中一项法规就是《通用数据保护条例》(GDPR),这是欧盟 (EU) 于 2018 年 5 月实施的一项数据隐私法规。根据 GDPR,组织必须征得其想要处理其个人数据的公民的同意。除了 GDPR,全球还存在各种其他隐私法,例如巴西的《通用数据保护法》(LGPD)和《加州消费者隐私法案》(CCPA)。同意管理平台和解决方案通过征得用户同意,在用户访问网站期间通过 cookie 收集其数据以供进一步使用,帮助网站满足 GDPR 和合规性。它们还帮助网站自动化和简化同意管理流程。
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同意管理市场:
复合年增长率(2022 - 2030 年)20.4%- 2022 年市场规模
4.5889 亿美元 - 2030年市场规模
20.2105亿美元
市场动态
- 各行业数据泄露事件不断增多
- 政府加强数据保护法规和规范
- 区块链技术整合
- 同意管理对人工智能的需求不断增长
关键人物;主力;重要一员
- 冠峰科技公司
- 同意经理 AB
- 国际商业机器公司
- Didomi SAS、HIPAAT 国际公司
- TrustArc公司
- OneTrust有限责任公司
- Piwik专业有限责任公司
- PossibleNOW 公司
- 乐天营销有限责任公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 解决方案
- 服务
- 本地
- 基于云
- 零售
- 政府
- 信息技术和电信
- 金融保险业协会
- 卫生保健
- 教育
- 媒体与娱乐
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
市场驱动因素:
预测期内,政府数据保护法规和规范不断增加,推动同意管理市场的增长
欧盟 (EU) 的《通用数据保护条例》(GDPR) 是世界上最严格的隐私和安全法律之一。该法规的出台是为了加强对欧洲数据权利的保护,并规范保护这些权利的过程。同样,2021 年 6 月,美国政府成立了数据保护局,这是一个独立机构,负责监管特定的高风险数据实践以及个人数据的收集、处理和共享。该机构将监督高风险数据实践的使用,包括使用自动决策系统(例如机器学习)、大规模分析个人以及处理和识别个人生物特征信息(例如基因数据)。此外,2022 年,印度电子和信息技术部 (MeitY) 发布了《数字个人数据保护法案》草案,该法案引入了个人数据保护的新框架。通过这项法案,印度政府旨在概述公民的权利和义务以及合法使用收集到的数据的义务。因此,数据保护法规的变化和升级正在将供应商的注意力转移到开发偏好管理工具上,这些工具将允许公司评估其合规性。此外,在未来几年,全球各地的司法管辖区预计将对数据保护提出新的要求,公司将提高对利用全面而成熟的合规解决方案的需求,该解决方案将与现有的安全以及 IT 和营销投资相结合。这进一步推动了同意管理市场的增长。
报告细分和范围:
同意管理市场根据组件、部署、最终使用行业和地理位置进行细分。根据组件,同意管理市场分为解决方案和服务。在部署方面,同意管理市场分为本地和云。根据最终使用行业,同意管理市场分为零售、政府、IT 和电信、BFSI、医疗保健、教育、媒体和娱乐等。根据地理位置,同意管理市场分为北美、欧洲、亚太地区、中东和非洲以及南美。
节段分析:
根据组成部分,同意管理市场分为:
- 解决方案
- 服务
解决方案部分在 2022 年占据了更大的同意管理市场份额,预计在预测期内市场复合年增长率会更高。同意管理平台 (CMP) 解决方案为网站用户提供了有关如何跟踪他们的在线行为、为什么跟踪以及哪些企业和组织要求使用它的精确信息。然后,CMP 技术为最终用户提供了一个明确的选择,即他们是否希望所有或部分已识别的各方收集和利用他们的在线行为。然后,用户的偏好会保存在中央数据库中以用于合规目的,网站访问者可以随时修改他们的隐私设置。
区域分析:
同意管理市场大致分为五个主要区域——北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 和南美。2022 年,欧洲占据了最大的同意管理市场份额,其次是北美和亚太地区。此外,预计亚太地区在预测期内的市场复合年增长率最高。欧洲的同意管理软件市场经历了巨大的增长,这要归功于人们对数据合规性的认识不断提高,主要是欧盟 (EU) 颁布了 GDPR 立法。因此,该地区的市场参与者正在开发先进的偏好和同意管理解决方案,以有效保护公民的个人数据。例如,2021 年 5 月,数据隐私和信息安全公司 DataGuard 推出了一个新的同意和偏好管理平台——DataGuard 同意管理。该平台有助于捕获和管理客户、用户和员工的同意和偏好。
关键球员分析:
报告中介绍的主要同意管理市场参与者包括 Crownpeak Technology Inc、consentmanager AB、International Business Machines Corp、Didomi SAS、HIPAAT International Inc、TrustArc Inc、OneTrust LLC、Piwik PRO LLC、PossibleNOW Inc、Rakuten Marketing LLC、Syrenis Ltd 和 Didomi SAS。在众多参与者中,OneTrust LLC 和 TrustArc Inc 是顶级同意管理市场参与者,因为它们提供多样化的产品组合。
同意管理市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 4.5889亿美元 |
2030 年的市场规模 | 20.2105 亿美元 |
全球复合年增长率(2022 - 2030 年) | 20.4% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
最近的发展:
无机和有机策略被同意管理市场参与者广泛采用。以下列出了一些近期的关键市场发展:
- 2023年,Recruitics宣布收购创新视频招聘平台Jamyr。通过此次收购,Recruitics在其平台上添加了可扩展的视频招聘产品,这将进一步帮助改善候选人体验和申请人参与度。
- 2023 年 6 月,信任情报领域的市场领导者 OneTrust 宣布其同意管理平台 (CMP) 已获得 Google 认证。它使使用 Google 发布商产品的合作伙伴能够满足 IAB Europe 透明度和同意框架 (TCF) 的合规要求。
- 2022 年 2 月,领先的同意/偏好管理和消费者监管合规解决方案提供商 PossibleNOW 宣布与一流的隐私合规技术提供商 TrustArc 建立战略合作伙伴关系。此次合作扩展了各自平台内的隐私和偏好功能。
- 2020 年 5 月,OneTrust 宣布扩大 PrivacyConnect 并推出新的行业专家小组,即专注于特定行业隐私最佳实践的免费在线活动。这些小组将邀请专家讨论金融、零售、制造、技术、酒店和其他行业面临的独特隐私挑战。
- 2020 年 5 月,伯克希尔哈撒韦集团旗下的 MiTek Industries 选择 OneTrust 来实施其全球隐私计划。MiTek 使用 OneTrust 开展其全球隐私工作,包括评估自动化 (PIA/DPIA)、数据映射、数据主体权利请求、Cookie 合规性和供应商风险管理。
- 2020 年 4 月,隐私合规和风险管理领域的领导者 TrustArc 宣布对 TrustArc 隐私管理平台进行重大扩展,该平台可解决并自动化整个组织中隐私和数据风险的控制流程。通过 TrustArc 的风险概况,新功能可全面了解公司流程和第三方系统的风险,并生成自动化、可操作的业务洞察。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
The estimated value of the consent management market will be US$ 2,021.05 million by 2030.
Consent Manager EN, Crownpeak Technology Inc., IBM Corporation, Didomi, HIPAAT International Inc., TrustArc Inc, OneTrust LLC, Piwik PRO, PossibleNOW, and Osano Inc. Osano, Inc. are some of the key players operating in the consent management market.
Strict government regulation over data privacy and the rise in the use of consent management in various end-user industries are the key driving factors impacting the consent management market.
User-centric consent management is considered a key trend in the consent management market.
The global consent management market is estimated to register a CAGR of 20.4% during the forecast period 2022–2030.
The List of Companies - Consent Management Market
- Crownpeak Technology Inc
- Consentmanager AB
- International Business Machines Corp
- Didomi SAS, HIPAAT International Inc
- TrustArc Inc
- OneTrust LLC
- Piwik PRO LLC
- PossibleNOW Inc
- Rakuten Marketing LLC
- Didomi SAS
- Syrenis Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.