内容交付网络 (CDN) 市场策略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00031444
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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内容分发网络 (CDN) 市场规模预计将从 2023 年的 234.8 亿美元增至 2031 年的 846.7 亿美元。预计 2023 年至 2031 年期间,该市场的复合年增长率将达到 17.4%。电子商务行业的增长和直播的兴起可能仍然是市场的主要趋势。CDN) market size is projected to reach US$ 84.67 billion by 2031 from US$ 23.48 billion in 2023. The market is expected to register a CAGR of 17.4% during 2023–2031. The growth in the e-commerce industry and the rise in live-streaming are likely to remain key trends in the market.

 

内容分发网络 (CDN) 市场分析CDN) Market Analysis

从目前的轨迹来看,在线视频消费增长是 CDN 视频交付增长的主要市场驱动力。与广播电视相比,在线消费者要求相同或更好的质量。这给内容提供商带来了压力,要求他们发布有吸引力的内容并以高质量提供内容以满足需求。几家大型互联网视频提供商目前正在传输 4K 内容,这比普通的高清流媒体消耗更多的带宽。随着更多 4K 内容的出现(加上 4K 设备销量的增加),观众将需要更多高质量的内容,从而给互联网基础设施带来额外的压力。近年来,电视观看环境发生了明显变化。流媒体现在不仅是线性传输的补充,而且已经开始在许多地方取代它。观众正在从传统的广播电视转向可以通过个人或链接设备访问的在线视频。尽管一些地区取消了居家限制,客户也开始恢复大流行前的活动,但大流行期间为实现流媒体而做出的改进,以及许多新 OTT 服务的推出,表明吸引力将继续下去。例如,根据 Conviva 2021 年流媒体状况报告,直播节目占全球观看时间的 23%,点播内容占剩余的 77%。虽然这表明直播视频尚未像点播视频那样流行(而且可能永远不会),但它仍然相当令人震惊。可见直播行业已经取得了多么大的进步。此外,点播视频可能占据全球观看时间的大部分,但正如该统计数据所示,它在参与度方面无法与直播视频竞争。观众每次观看直播视频的时间平均约为 26.4 分钟,而观看点播视频的时间约为 19 分钟。CDN video delivery growth. When compared to broadcast TV, online consumers demand the same or better quality. This puts pressure on content providers to publish appealing content and deliver it in high quality in order to meet demand. Several large-scale internet video providers are currently streaming 4K content, which consumes more bandwidth than normal HD streaming. As more 4K content becomes available (combined with increased 4K device sales), viewers will demand more high-quality content, putting extra strain on internet infrastructure. Recent years have clearly altered the television viewing environment; streaming is now not only supplemental to linear transmission but has begun to supplant it in many locations. Viewers are moving away from traditional broadcast television and toward online video, which may be accessed via personal or linked devices. Although stay-at-home restrictions are lifting in some areas and customers are returning to pre-pandemic activities, improvements taken during the pandemic to enable streaming, together with the launch of a number of new OTT services, indicate that traction will continue. For instance, according to the Conviva State of Streaming 2021 report, live programming accounts for 23% of global viewing time, with on-demand material accounting for the remaining 77%. While this demonstrates that live video is not yet as popular as on-demand video (and probably never will be), it is still rather astounding. It demonstrates how far the live-streaming industry has progressed. Also, On-demand video may command a larger part of worldwide viewing time, but as this statistic illustrates, it cannot compete with live video in terms of engagement. The average viewer spends approximately 26.4 minutes each viewing session watching live video, compared to approximately 19 minutes watching video on demand.

 

内容分发网络 (CDN) 市场概述CDN) Market Overview

 

内容交付网络 (CDN) 是一种分布式计算机系统,旨在尽快向最终用户提供 Web 内容。内容交付网络的主要目标是高效、安全地向访问者提供任何形式的数字内容,无论他们位于世界何处或使用什么类型的设备。内容交付网络 (CDN) 是一种地理上分散的计算机网络,它通过将 Web 材料的副本定位在更靠近消费者的位置或简化动态内容(例如,实时视频源)的交付来实现更快的 Web 性能。每个 CDN 服务器都位于“网络边缘”,比主机服务器(网站的起源地)更靠近用户。因此,CDN 服务器通常被称为“边缘服务器”。每个服务器都保存或缓存来自主机服务器的 Web 内容子集的副本 - HTML 文件、图片、音频、视频和应用程序。CDN, is a distributed system of computers designed to provide web content to end users as soon as feasible. A content delivery network's primary goal is to provide any form of digital content to visitors efficiently and securely, regardless of where they are in the world or what type of device they are using. A content Delivery Network (CDN) is a geographically dispersed network of computers that enables quicker web performance by locating copies of web material closer to consumers or easing the delivery of dynamic content (e.g., live video feeds). Each CDN server is positioned on the "network edge"—closer to users than the host server, which is where the website originates. As a result, CDN servers are frequently referred to as "edge servers." Each server saves or caches copies of a subset of the web content from the host server—HTML files,

 

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内容交付网络 (CDN) 市场:战略洞察

内容分发网络 (CDN) 市场
  • Content Delivery Network (CDN) Market
    年均复合增长率(2023 - 2031)
    17.4%
  • 2023 年市场规模
    234.8 亿美元
  • 2031 年市场规模
    846.7 亿美元

市场动态

增长动力
  • 直播兴起
未来的趋势
  • 采用容器化和微服务架构
机会
  • 电子商务行业快速增长

关键人物;主力;重要一员

  • 阿卡迈技术公司
  • 亚马逊网络服务
  • 字母表公司
  • 白山云
  • 思杰系统
  • 德国电信
  • NTT通讯公司
  • 塔塔通讯公司
  • 腾讯云
  • 云耀

区域概况

Content Delivery Network (CDN) Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Content Delivery Network (CDN) Market成分
  • 解决方案和服务
Content Delivery Network (CDN) Market内容类型
  • 静态与动态
Content Delivery Network (CDN) Market提供商
  • 云CDN
  • 传统CDN
  • 电信CDN
  • 其他的
Content Delivery Network (CDN) Market应用
  • 电子商务和零售
  • 媒体和娱乐
  • 在线游戏
  • 其他的
  •  
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

内容交付网络 (CDN) 市场驱动因素和机遇

 

直播兴起,青睐市场

智能手机、智能电视和平板电脑等智能设备的日益普及导致用户直播的数量增加。过去两年无疑改变了电视观看格局。流媒体现在不仅是线性广播的补充,而且已经开始在许多地方取代它。观众正在通过个人或联网设备从传统广播电视转向在线视频。尽管一些地区的居家限制即将结束,消费者也开始回到大流行前的活动,但大流行期间为实现流媒体服务而做出的改变以及一系列新 OTT 服务的推出意味着吸引力将继续存在。到 2022 年,86% 的智能电视家庭通过电视内置功能拥有常规电视流媒体服务。尽管相当大一部分(14%,即七分之一)的智能电视家庭尚未使用这些设备来播放电视或电影,但与 2021 年相比仍存在巨大增长(76%)。根据 2023 年 Unscreen 调查报告,美国 89% 的 Wi-Fi 家庭可以使用移动设备,但电视应用的覆盖率仅为 54%。移动设备是使用最广泛的视频流设备。根据 Omdia 电视和在线视频情报服务的数据,到 2025 年底,电视和在线视频的全球订阅用户总数将达到 28 亿,其中在线视频几乎占据了全部增长。 2021 年至 2025 年间,付费电视用户预计将增长 0.1%(107.61 万至 107.58 万)。另一方面,在线视频订阅人数将从 8.29 亿增长至 16.86 亿,增长两倍多。

电子商务行业快速增长。

随着互联网普及率的提高和人口的增长,在线零售业正在经历巨大的增长。据 Startup India 称,由于互联网使用量的增长,到 2024 年 5 月,电子商务公司的收入预计在未来三年内将增长两倍,达到 81.3 亿美元。此外,各种公司正在网上开展业务,这导致网站数量不断增加。因此,CDN 的需求预计在未来几年将会增长。它使电子商务网站能够快速交付内容,例如图像和其他文件,无论带宽(流量水平)或用户位置如何。 CDN帮助电子商务公司更快地缩短网站的加载时间,以便数百或数千英里之外的用户可以从主机服务器快速访问网站。

 

内容分发网络 (CDN) 市场报告细分分析

有助于内容交付网络 (CDN) 市场分析的关键部分是组件、内容类型、提供商、产品和应用程序。

  • 根据组件,内容分发网络(CDN)市场分为解决方案和服务。 2023 年,解决方案领域占据最大的市场份额。
  • 按内容类型,市场分为静态和动态。 2023 年,动态细分市场占据了重要的市场份额。
  • 按提供商划分,市场分为云 CDN、传统 CDN、电信 CDN 等。 2023 年,云 CDN 领域占据了重要的市场份额。
  • 在产品方面,市场分为移动内容交付、软件交付、视频流等。移动内容交付领域预计将以显着的复合年增长率增长。
  • 从应用来看,市场分为电子商务和零售、媒体和娱乐、在线游戏等。电子商务和零售领域预计将以显着的复合年增长率增长。

 

按地域划分的内容分发网络 (CDN) 市场份额分析

内容分发网络(CDN)市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美洲和中美洲。

北美主要市场是内容分发网络(CON)市场的领先地区之一。大多数 CDN 已经在北美和欧洲等成熟视频市场拥有广泛的网络覆盖范围。尽管如此,CDN 仍然有机会通过有针对性的投资对自己进行战略定位,并利用在具有更高增长潜力的发展中地区的扩张。北美地区是 Netflix、Amazon Prime、Hulu、Apple TV+ 等主要 OTT 内容提供商的所在地。根据 DataAl 2023 年的一份报告,客户正在下载更多应用程序;在美国,预计到 2021 年,流媒体用户下载的视频流应用程序将增加 85%,而韩国的这一比例为 80%。

 

内容交付网络 (CDN) 市场报告范围

报告属性细节
2023年市场规模234.8亿美元
2031 年市场规模846.7亿美元
全球复合年增长率(2023 - 2031)17.4%
历史数据2021-2022
预测期2024-2031
涵盖的细分市场按组件
  • 解决方案和服务
按内容类型
  • 静态与动态
按提供商
  • 云CDN
  • 传统CDN
  • 电信CDN
  • 其他的
按申请
  • 电子商务和零售
  • 媒体和娱乐
  • 在线游戏
  • 其他的
  •  
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 阿卡迈技术公司
  • 亚马逊网络服务
  • 字母表公司
  • 白山云
  • 思杰系统
  • 德国电信
  • NTT通讯公司
  • 塔塔通讯公司
  • 腾讯云
  • 云耀
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

内容交付网络 (CDN) 市场新闻和最新动态

内容交付网络 (CDN) 市场是通过收集初级和二级研究后的定性和定量数据来评估的,其中包括重要的企业出版物、协会数据和数据库。下面列出了内容分发网络 (CDN) 市场的一些发展:

  • 中兴通讯股份有限公司(0763.HK / 000063.SZ)是移动互联网电信、企业和消费者技术解决方案的主要国际提供商,推出了内容分发网络(CDN)2.0,这是一种去中心化的实时 CDN 解决方案,使运营商能够构建超低时延、双向交互的新一代内容网络。 (来源:中兴通讯,新闻稿,2022 年 9 月)
  • 思科和 Qwilt 宣布他们正在与意大利领先的电信运营商之一 Fastweb 合作,将其基于开放缓存的联合内容交付网络 (CDN) 解决方案引入意大利市场。新的解决方案使 Fastweb 能够快速提高网络性能,支持不断增长的数据量,并增强意大利所有住宅和企业客户的流媒体体验。 (来源:Qwilt,新闻稿,2023 年 7 月)

 

内容交付网络 (CDN) 市场报告覆盖范围和可交付成果

《内容分发网络 (CDN) 市场规模和预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:

  • 内容交付网络 (CDN) 市场规模以及全球、区域和国家层面涵盖的所有关键细分市场的预测
  • 内容交付网络 (CDN) 市场趋势以及市场动态,例如驱动因素、限制因素和关键机遇
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 内容交付网络 (CDN) 市场分析,涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及内容分发网络 (CDN) 市场的最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the options available for the customization of this report?

Some of the customization options available based on the request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

What are the deliverable formats of the content delivery network (CDN) market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

Which are the leading players operating in the content delivery network (CDN) market?

Akamai Technologies, Amazon Web Services, Alphabet Inc, Baishan Cloud, Citrix Systems, Deutsche Telecom, NTT Communications, Tata Communications, Tencent Cloud, and Cloudflare are some of the key players operating in the content delivery network (CDN) market.

What is the future trend of the content delivery network (CDN) market?

The adoption of containerization and microservices architecture is considered a key trend in the content delivery network (CDN) market.

What is the expected CAGR of the content delivery network (CDN) market?

The global content delivery network (CDN) market is estimated to register a CAGR of 17.4% during the forecast period 2023–2031.

What are the driving factors impacting the content delivery network (CDN) market?

The growth in the e-commerce industry and the rise in live-streaming are the key driving factors impacting the content delivery network (CDN) market.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.