Cosmetics Market Insights and Growth by 2031
[研究报告]化妆品市场预计将从2022年的2622.1亿美元增长到2030年的3676.87亿美元；预计 2022 年至 2030 年复合年增长率将达到 4.6%。
市场洞察和分析师观点：
化妆品的配方是为了改善美丽和增强外表。它们涵盖多种类型，例如护发、护肤、护理和彩妆。传统上，化妆品是使用人造成分制造的。然而，由于消费者对天然和有机来源的偏好日益增长，制造商越来越多地将天然成分融入化妆品生产中，以促进更理想的美感。此外，预计对天然和有机化妆品的需求不断增长也将增加对化妆品的需求，并有望推动化妆品市场的增长。
增长动力和挑战：
近年来，头发和皮肤护理意识显着增强在全球消费者中。消费者正在寻找能够帮助他们看起来年轻的产品。由于可支配收入的增加，消费者愿意花费大量资金购买护肤和护发产品，使他们的皮肤看起来健康和容光焕发。人们在化妆品和个人护理产品上也花了大量的钱，因为他们很在意自己在社交场合的外表。由于在注重形象的社会中，人们对好看的压力越来越大，因此人们致力于研究适合自己皮肤类型的最佳产品。欧莱雅2021年年报公布的数据显示，2021年全球美容市场增长率为8%。这表明全球个人护理和美容产品支出不断增加，推动了全球化妆品需求。
此外，随着消费者越来越意识到合成和化学成分的不利影响，化妆品中越来越多地采用有机成分，增加了对有机、天然和清洁标签化妆品的需求用于产品配方。因此，消费者对有机化妆品相对于化学注入产品的偏爱与对这些产品及其对皮肤有益作用的了解不断增加有关，这进一步推动了化妆品市场的扩张。
人们越来越喜欢在线零售平台购买保湿霜、面霜和乳液、洁面乳、彩妆产品、香水等化妆品。全球消费者对购买这些产品越来越有信心线上购买，从传统的先试后买模式转变为先买后试模式。此外，由于实体店关闭和政府实施社会限制，在 COVID-19 爆发期间，化妆品和个人护理产品的在线销售大幅增长。由于封锁限制了人们的行动，人们被迫在家工作，人们开始转向网上购物。因此，日益增长的在线购物偏好预计将推动全球化妆品市场的增长。
战略见解
报告细分和范围：
“全球化妆品市场”根据产品类型、类别、分销渠道和地理位置进行细分。根据产品类型，化妆品市场分为护肤品、护发产品、香水和化妆品。除臭剂、化妆品和彩妆品等。根据类别，市场分为男性和女性。从分销渠道来看，市场分为超市及大卖场、专卖店、网络零售等。化妆品市场按地理位置分为北美（美国、加拿大和墨西哥）、欧洲（德国、法国、意大利、英国、俄罗斯和欧洲其他地区）、亚太地区（澳大利亚、中国、日本、印度、南美）韩国、亚太地区其他地区）、中东和非洲（南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区）以及南美和非洲中美洲（巴西、阿根廷以及南美洲和中美洲其他地区）
细分分析：
化妆品市场根据产品类型分为护肤品、护发产品、香水和化妆品。除臭剂、化妆品和彩妆品等。护肤品领域占有重要的市场份额，预计在预测期内化妆品市场的复合年增长率将显着提高。随着消费者越来越意识到皮肤问题和治疗方法，他们更早地使用护肤品，这有助于化妆品市场的增长。男性和女性皮肤病的增加以及抗衰老意识的增强预计将刺激对护肤产品的需求。此外，越来越多的女性选择抗衰老产品，如欧莱雅 Revitalift、雅芳 Anew Sensitive+、Caudalie Premier Cru 透明质酸抗衰老保湿霜等，这些产品构成了护肤品的重要组成部分。预计这些因素将在预测期内推动该细分市场的份额。
此外，护发领域在化妆品市场也占有重要份额。头皮干燥发痒、头皮屑、脱发和头发受损是引发任何人的主要问题。根据美国皮肤病学会的报告，美国约有3000万女性患有遗传性脱发问题，并且在护发产品上的花费不断增加。此外，用于个人美容目的的天然/有机产品的需求不断增长已成为个人主要关注的问题之一。因此，制造商正在推出注入有机成分的护发产品。例如，2021年5月，AVA集团的旗舰品牌Medimix推出了一款天然成分洗发水Total Care Shampoo，作为其著名美容产品系列的一部分。这些因素预计将增加对护发产品的需求，并预计将推动化妆品市场规模。
区域分析：
基于地理位置化妆品市场分为五个重点区域：北美、欧洲、亚太、南美和亚太地区。中美洲、中东和非洲非洲。随着个人护理用品的蓬勃发展，北美的化妆品市场正在显着增长。化妆品行业。此外，由于人们越来越偏好不含化学物质的产品，该地区消费者使用天然、纯素和有机化妆品的趋势不断增长，这往往会增加天然和有机化妆品的销量。由于缺乏营养，年轻人白发和早衰的情况不断增加，护发和护肤产品的销量增加。雅诗兰黛公司、欧莱雅公司和强生公司Johnson Services Inc. 是北美化妆品领域的知名企业之一。这些因素预计将为该地区化妆品市场的增长带来利润丰厚的机会。
行业发展和未来机遇：
化妆品市场主要参与者采取的各种举措如下：
1. 2021 年 12 月，欧莱雅签署协议，收购总部位于加州的护肤公司“Youth to the People”。 Youth to the People 开发和销售高性能护肤产品，其中包括优质纯素超级食品提取物和科学混合物。
2. 2022 年 1 月，老牌皮肤科公司 Galderma 完成了对 Alastin Skincare Inc. 的收购，Alastin Skincare Inc. 是一家专业美容公司，致力于开发经过临床测试并由医生配制的创新护肤产品。
<跨度>3。 2022 年 6 月，澳大利亚清洁药妆企业 Biologi 推出了一款抗污染精华液，其中含有维生素 C、烟酰胺和水杨酸的野生提取物。
4. 2021年9月，Symerise Cosmetic Ingredients与Kobo战略合作，拓展化妆品业务。
5.拜尔斯道夫股份公司旗下的 NX 妮维雅加速器扩大了在中国的业务，并于 2021 年 7 月在上海选出了前五名初创公司进行新项目。该品牌与中国领先的电子商务平台天猫签署了合作协议，并重点与美妆初创公司合作来自独立品牌、美容科技、个性化以及高度数字化的平台商业模式等领域。
6. 2022年6月，Absolutely Ayur推出了染发洗发水。该品牌声称这款洗发水可以让染发变得更容易，因为染发只需不到 10 分钟。
7. 2021 年 3 月，Colorbar 推出了可定制彩妆盘，其中包括 12 个定制设计的盒子以及精选的眼影、荧光笔和腮红。该公司的目标是提高盈利能力并为消费者提供更多选择。
COVID-19 影响：
COVID-19大流行影响了各国的几乎所有行业。北美 (NA)、欧洲 (EU)、亚太地区 (APAC)、南美和北美地区的封锁、企业关闭和旅行限制中美洲 (SAM)、中东和非洲非洲（MEA）限制了多个行业的增长，包括个人护理和化妆品行业。生产单位的关闭对全球供应链、交货时间表、制造活动以及非必需品和必需品的销售产生了负面影响。 2021年，各制造企业均出现交货延迟、终端产品销量下滑的情况。
此外，欧洲各国、亚太地区和北美各国政府对国际旅行实施的禁令迫使企业暂时中止了合作伙伴关系和合作计划。所有这些因素都阻碍了2021年和2021年初各行业的发展，从而阻碍了化妆品市场的增长。然而，到 2021 年底，许多国家已全面接种疫苗，各国政府宣布放宽某些法规，包括封锁和旅行禁令。贸易限制的放松有助于进出口业务，对化妆品市场的增长产生积极影响。
竞争格局和主要公司：< br>
全球化妆品市场的一些知名企业包括巴黎欧莱雅 (L'Oréal Paris)、宝洁公司 (Procter & Co.)。甘布尔、联合利华、资生堂专
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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1.L'Oréal Paris
2.Procter & Gamble
3.Unilever
4.SHISEIDO PROFESSIONAL INC
5.LVMH
6.AMOREPACIFIC US INC
7.Beiersdorf
8.Estée Lauder Inc
9.Kao Corporation
10.Revlon
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