客户体验平台使企业能够改善与客户的互动。公司使用客户体验平台来确定客户的购买模式,并且还可以了解所提供的产品和服务的体验和动态。通过客户体验平台,公司可以收集客户反馈,创建个性化档案,并通过社交媒体、电子邮件、网站等不同的交互点与他们互动。客户体验平台可以根据收集的反馈向客户提供个性化的产品和服务。对提高品牌忠诚度的需求不断增长是推动客户体验平台市场的关键因素之一。
市场动态
不断增加的客户参与解决方案、电子商务和电子商务。移动商务平台、客户体验管理解决方案的采用以及整个客户旅程中有效的客户访问正在显着推动客户体验平台市场。智能手机和上网人口的日益普及预计将对市场的增长产生重大影响。
市场范围
《至2031年全球客户体验平台市场分析》是对客户体验解决方案的专门深入研究,特别关注全球市场趋势分析。该报告旨在概述客户体验平台市场,并按接触点、企业规模、最终用户和地理位置进行详细的市场细分。全球客户体验平台市场预计在预测期内将出现高速增长。该报告提供了领先的客户体验平台市场参与者的市场状况的关键统计数据,并提供了市场的主要趋势和机会。
市场细分
全球客户体验平台市场根据接触点、企业规模和最终用户进行细分。根据接触点,市场分为公司网站、商店、网络、呼叫中心、移动、社交媒体、电子邮件等。根据企业规模,市场分为中小企业和大型企业。基于最终用户的市场分为 IT 和电信、BFSI、医疗保健、零售、酒店、运输和物流、媒体和娱乐以及政府。
该报告提供了行业的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球客户体验平台市场的概述和预测。它还提供了 2021 年至 2031 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和非洲中美洲。每个地区的客户体验平台市场随后按各自的国家和细分市场进行细分。报告涵盖了全球18个国家的分析和预测,以及该地区当前的趋势和机遇。
报告从需求和供给两个方面分析了影响客户体验平台市场的因素,并进一步评估了影响客户体验平台市场的市场动态。预测期内的市场,即驱动因素、限制因素、机会和未来趋势。该报告还为所有五个地区提供了详尽的 PEST 分析,即:北美、欧洲、亚太地区、中东和非洲以及南美洲和南美洲中美洲在评估影响这些地区客户体验平台市场的政治、经济、社会和技术因素后。
市场参与者
这些报告涵盖了客户体验平台市场的主要发展,如有机和无机增长战略。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上见证的无机增长战略活动包括收购、合作伙伴关系和合作伙伴关系。合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着全球市场对客户体验平台的需求不断增长,客户体验平台市场的市场支付者预计未来将获得利润丰厚的增长机会。以下是几家涉足客户体验平台市场的公司名单。
该报告还包括主要客户体验平台公司的概况及其 SWOT 分析和市场策略。此外,该报告还重点关注领先的行业参与者,提供公司简介、提供的组件和服务、过去 3 年的财务信息、过去 5 年的主要发展等信息。
- Adobe Systems Incorporated
- Cisco Systems, Inc.
- 华为 Corporation
- IBM Corporation
- OpenText 公司
- Oracle 公司
- Qualtrics
- TCS
- Tech Mahindra
- Zendesk ul>Insight Partner 的专业研究和分析团队由经验丰富的专业人士组成,拥有先进的统计专业知识,并在现有研究中提供各种定制选项。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
1. Adobe Systems Incorporated
2. Cisco Systems, Inc.
3. Huawei Corporation
4. IBM Corporation
5. OpenText Corporation
6. Oracle Corporation
7. Qualtrics
8. TCS
9. Tech Mahindra
10. Zendesk
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.