2030 年切花市场报告(按细分市场、地域、动态、最新发展和战略见解)

  • Report Code : TIPRE00014592
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 147
Buy Now

 

[研究报告] 切花市场规模预计将从 2022 年的 368.3542 亿美元增长到 2030 年的 533.6913 亿美元;预计 2022 年至 2030 年市场复合年增长率为 4.7%。

 

市场洞察和分析师观点:

切花是指从生长植物上切下的花或花蕾。通常从植物上切下用于装饰目的。大多数园丁在花园里采摘切花,但大多数国家都有专门从事切花的花卉产业。切花的来源植物因气候、文化和当地富裕程度而异。大多数情况下,切花的植物在单独的田地或温室中种植。切花的种植是密集型的,因为它需要大量剧毒农药和残留物。 

 

增长动力和挑战:

切花用于装饰目的。它们用于正式活动和非正式展示的花瓶布置和花束,以美化家庭和公共场所,婚礼和葬礼的设计,胸花,花圈,类似的装饰品和胸花。活动和婚礼策划者使用各种鲜花进行装饰,花束和中心装饰,创造创意活动空间。根据 Knot Real Wedding 研究,2022 年婚礼鲜花的平均投资成本为 2,400 美元。此外,活动和婚礼策划者对用于花卉装饰以增强空间美感的异国情调和季节性鲜花的需求激增,进一步促进了市场增长。

由于切花具有多种健康益处,因此可用于药用。众所周知,鲜花对情绪有直接影响。它们鲜艳的色彩和宜人的香味有助于减轻压力、焦虑和抑郁,改善心理健康。研究表明,鲜花可以降低皮质醇水平(一种压力荷尔蒙),从而减轻压力,使笑容更加轻松。例如,哈佛医学院进行的一项研究表明,当人们在家中摆放鲜花时,他们会感到不那么担心,从而减轻焦虑和抑郁。

切花需要遵守各种法律和非法律要求。切花国际贸易通常涉及大量文件,包括植物检疫认证、海关申报和许可证。跨境贸易必须严格遵守这些要求。例如,在欧洲国家,应严格遵守买家的植物检疫要求、产品标签和包装要求。欧盟制定了植物检疫要求,以阻止有害生物在该地区传播和引入。出口到欧盟的切花必须符合欧盟关于植物健康的立法。大多数进口到欧盟的鲜花必须附有官方的“植物检疫证书”,以确保植物和植物产品以及货物的植物检疫条件已经过官方检查。它应符合进入欧盟的法定要求,并且不含检疫害虫和其他有害病原体。

 

定制此报告以满足您的需求

您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣

切花市场:

Cut Flowers Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

报告细分和范围:

全球鲜切花市场根据花卉种类、用途、分销渠道和地理位置进行细分。根据花卉种类,鲜切花市场分为玫瑰、康乃馨、百合、菊花和非洲菊等。根据用途,市场分为家庭和商业。根据分销渠道,鲜切花市场分为超市和大卖场、专卖店/花店、网上零售等。从地理位置上看,市场分为北美洲(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)。

 

节段分析:

根据用途,切花市场分为家庭和商业。商业部分占据了相当大的市场份额。切花主要用作婚礼、生日活动、葬礼、商业办公室、酒店、工业机构等的装饰。此外,酒店、餐馆和度假村经常使用切花来增强氛围。活动和功能对新鲜花卉布置的需求不断增加,以及对独特和奇异的花卉品种的日益偏爱推动了商业应用切花市场的增长。超大花卉装置、悬挂花卉布置以及独特和大胆色彩的花卉组合等趋势进一步使商业应用市场受益。

 

区域分析:

鲜切花市场分为五个主要区域——北美、欧洲、亚太地区、南美和中美以及中东和非洲。全球鲜切花市场以欧洲为主;2022 年该地区的市场价值为 2.5301 亿美元。北美是该市场的第二大贡献者,占全球市场的约 31%。在北美,许多国内外参与者,如 Washington Bulb Co., Inc.、Oserian 和 Dümmen Orange 都在鲜切花市场开展业务。这些公司不断致力于改善鲜切花的特性和品质,以吸引新消费者并扩大其消费者群体。鲜切花的主要需求是在情人节、母亲节、圣诞节和复活节等日子产生的,因为人们用鲜花作为礼物来表达情感并庆祝这些特殊场合。婚礼和活动行业也推动了鲜切花的需求。情侣和活动策划者在装饰品、花束和中心装饰品中使用鲜切花。根据 Knot Real Wedding 研究,2022 年婚礼鲜花的平均投资金额为 2,400 美元。

 

行业发展和未来机遇:

以下列出了鲜切花市场的主要参与者采取的各种举措:

  1. 2022年,Selecta One与Moraglia Breeding联合宣布两家公司达成新的正式战略联盟,这一战略合作伙伴有力地加强了物流能力和专业知识,包括强大的战略、供应链和团队管理。

 

 

切花市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响切花市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的切花市场细分和地理位置。

Cut Flowers Market
  • 获取切花市场的区域特定数据

切花市场报告范围

报告属性细节
2022 年市场规模368.4 亿美元
2030 年的市场规模533.7亿美元
全球复合年增长率(2022 - 2030 年)4.7%
史料2020-2021
预测期2023-2030
涵盖的领域按花卉种类
  • 玫瑰
  • 康乃馨
  • 百合
  • 菊花和非洲菊
按应用
  • 住宅和商业
按分销渠道
  • 超市和大卖场
  • 专卖店/花店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 女王鲜花公司
  • Selecta 切花 SAU
  • 舍尔荷兰公司
  • 多彩花业公司
  • 玫瑰花蕾有限公司
  • 凯伦玫瑰有限公司
  • 华盛顿灯泡公司
  • Dummen Orange 控股有限公司
  • 埃斯梅拉达农场有限公司

 

切花市场参与者密度:了解其对商业动态的影响

切花市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在切花市场运营的主要公司有:

  1. 女王鲜花公司
  2. Selecta 切花 SAU
  3. 舍尔荷兰公司
  4. 多彩花业公司
  5. 玫瑰花蕾有限公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Cut Flowers Market

 

  • 获取切花市场顶级关键参与者概述

 

COVID-19 疫情影响:

COVID-19 疫情影响了各国的经济和产业。北美、欧洲、亚太地区、南美和中美以及中东和非洲主要国家的封锁、旅行禁令和企业停业对包括消费品行业在内的各行业的增长产生了负面影响。制造部门的关闭扰乱了全球供应链、制造活动、交付计划以及各种必需品和非必需品的销售。多家公司宣布,2020 年产品交付可能会延迟,未来产品销售将出现下滑。此外,欧洲、亚太地区和北美各国政府对国际旅行实施的禁令迫使各公司搁置合作和伙伴关系计划。所有这些因素都阻碍了 2020 年和 2021 年初的消费品行业,抑制了切花市场的增长。

 

竞争格局和重点公司:

Queen's Flowers Corp、Selecta Cut Flowers SAU、Sher Holland BV、Multiflora Corp、Rosebud Ltd、Karen Roses Ltd、Washington Bulb Co Inc、Dummen Orange Holding BV、Esmeralda Farms LLC 和 Marginpar BV 是全球切花市场的知名企业。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。 

  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the key drivers for the growth of the global cut flower market?

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

What is the largest region of the global cut flower market?

Europe accounted for the largest share of the global cut flower market. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dümmen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of cut flowers with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.

Can you list some of the major players operating in the global cut flower market?

The major players operating in the global cut flower market are The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV.

What are the opportunities for cut flower in the global market?

E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The Internet is the fastest-growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further.

Based on the application, why is the commercial segment have the largest revenue share?

Based on application, commercial segment mainly has the largest revenue share. Cut flowers are mainly used as a part of décor at weddings, birthday events, funerals, commercial offices, hotels, industrial institutions, etc. In addition, hotels, restaurants, and resorts often use cut flowers to enhance their ambiance. The increasing demand for fresh flower arrangements for events and functions and the growing preference for unique and exotic flower varieties have propelled the growth of the cut flowers market in commercial applications. Trends such as oversized floral installations, hanging floral arrangements, and unique and bold-colored floral combinations further benefit the market for commercial applications

Trends and growth analysis reports related to Consumer Goods : READ MORE..   
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

The List of Companies - Cut Flowers Market

  1. The Queen's Flowers Corp
  2. Selecta Cut Flowers SAU
  3. Sher Holland BV
  4. Multiflora Corp
  5. Rosebud Ltd
  6. Karen Roses Ltd
  7. Washington Bulb Co Inc
  8. Dummen Orange Holding BV
  9. Esmeralda Farms LLC
  10. Marginpar BV

Buy Now  

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.